1.78 m CU7700 Crystal 4K UHD Smart TV

Fab Grab Fest: Starting ₹ 35490*

- Incl. ₹ 3000* Instant bank discount
- Incl. ₹ 4500* off with Welcome voucher on Samsung Shop app
- Get addl. exchange benefits up to ₹ 15250*

Fab Grab Fest: Starting ₹ 35490* Fab Grab Fest: Starting ₹ 35490*

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1.78 m CU7700 Crystal 4K UHD Smart TV

70CU7700K UA70CU7700KLXL

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  • Crystal Processor 4K
  • 3-Side Bezel-less Design
  • Built-in IoT Hub
  • Solar Cell Remote

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  • Manufacturer's Information

  • Cancellation & Replacement Policy

    Cancel order up to 2 hours after order placement. Know more.
    Replacement if found damaged/defective on delivery . Know more.

  • Warranty Policy

    2 Years Warranty (1 Year Standard + 1 Year Extended Warranty on Panel Only) Know more

  • PurColor
    PurColor
  •  Crystal Processor 4K
    Crystal Processor 4K
  • Smart Hub
    Smart Hub
  •  SmartThings
    SmartThings

Vivid crystal colors come to life

Top 4 features

Display

PurColor

Fine-tuned color for a vibrant, lifelike picture

Processor

Crystal Processor 4K

Feel every shade of color in powerful 4K

Hub

Smart Hub

Your contents in one place for ultimate ease

Smart

SmartThings

Your best home butler

PurColor

Fine-tuned color for vibrant, lifelike picture

PurColor enables the TV to express a huge range of colors for optimal picture performance for an immersive viewing experience.

Crystal Processor 4K

See every shade of color as intended in 4K

Powerful 4K upscaling ensures you watch your favorite content in up to 4K resolution.

The Samsung Crystal UHD Processor 4K chip is on display in the middle amidst many colorful plates and ornaments. The Samsung Crystal UHD Processor 4K chip is on display in the middle amidst many colorful plates and ornaments.
* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* Content services and recommendation may vary by regions. * Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. * Some services are available to watch after registration and subscription.* Requires Samsung account.* UI is subject to change without prior notice. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

SmartThings

Your best home butler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. * Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. * Connected devices are sold separately.* Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.* UI is subject to change without prior notice. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

Only a Samsung account can enable your smart features. Login now!

What's the point of a smart TV if you can't enjoy its smart features? Log in to your Samsung account, and keep enjoying the smart services" of your Samsung Smart TV.

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

Gaming Experience

Motion Xcelerator

Smooth motion for a clear picture

Experience clear picture and performance. Motion Xcelerator automatically estimates and compensates frames for the source of contents.

Auto Low Latency Mode (ALLM)

Instantly reacts to your commands

Experience smooth gaming without motion blur and judder. ALLM optimizes your screen, so you have more control with barely noticeable input lag.

Picture Quality

Contrast Enhancer

Enhanced sense of depth and color

Contrast Enhancer dynamically adjusts the contrast, resulting in an enhanced sense of depth and color.

HDR

SDR

HDR

See the details in every scene

High Dynamic Range increases light levels on your TV, so you can enjoy an enormous spectrum of colors and all the visual details.

Sound

Object Tracking Sound Lite (OTS Lite)

Virtual sound that tracks the action

A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.

* Check for Q-Symphony compatibility on soundbar product specifications. * Soundbar sold separately.

Adaptive Sound

Sound fine-tuned to your content

Hear vivid yet balanced audio with Adaptive Sound that optimizes sound based on real-time scene analysis by content type.

Design

3-Side Bezel-less Design

More screen, less bezel

Crafted with an effortless minimalistic style from every angle, the sleek and elegant design draws you to the purest picture.

Smart Features

Samsung TV Plus

The best of TV. All for free.

Pick from 80+ channels and hundreds of movies and shows on demand at zero cost.

*Channels are subject to change without notifications. *Ads may appear on Samsung TV Plus. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

Workspace

Work and learn from home

Enjoy full possibility of what you can do. Seamlessly access your PC, Laptop, and mobile wireless DeX on your TV.

* TV and PC must be connected to a network.* Depending on the network environment including the firewall configuration, router type, and wireless signal strength , connection problems may occur, such as low speed, disconnection, or limited connection.* PC must be on - not sleep mode or in power-saving mode - to be connected remotely from your TV.* Remote connection to a PC requires the PC to have a password set and have the same password entered on the TV screen.* PC must be set up to allow remote connection to be connected from TV.* Manual Connection to is only supported for Windows 10 Professional or higher and Mac OS X10.5 or later.* Easy Connection to Screen app is available on Windows 10 or higher.* PC accessories such as mouse and wireless keyboard are required separately. *TnC Apply

Smart Experience

TV Key 

In-built Set Top Box. De-clutter your space

Industry first set-top box less solution. Enjoy your television with just one remote control and minimal clutter.

Education Hub

Live Class. Big screen learning

Immerse yourself with a new level of learning at home on a bigger screen. Partnering with Physics Wallah Education Hub has live classes and on-demand learning making learning more intuitive.

Cloud Gaming

Gaming without a console or PC

Now enjoy your favorite AAA games by just connecting a controller. No need to own console or a High config. PC.

You will need a Samsung Account to access the full range of smart features available through your device, including network-based smart services, applications such as games and streaming services, smart home functionality, and many more.If you choose not to login to your device with your Samsung Account, you will only be able to connect to terrestrial TV(applicable to devices with tuners only) and external devices, e.g. via HDMI.If you do not already have a Samsung Account, you can easily create one here: https://account.samsung.com/membership/intro - it is free to sign up. Terms and Conditions apply.

Specifications

  • Series 7
  • Screen Size 1.78 m
  • Resolution 3,840 x 2,160
  • Connectivity 3
  • USB 1
View more
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Support

Find answers the question you have about the product

Product Support See More Content
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User manual & Downloads
  • User Manual
    ENGLISH
    Download
  • Remote control
    ENGLISH
    Download
  • Quick Setup Guide
    ENGLISH
    Download
  • e-Manual
    ENGLISH
    Download
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FAQ

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Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.

Image simulated for representational purposes only. All third party logos/marks are trademarks/registered trademarks of respective third party brands. Samsung log-in required. Applicable on select models from 2023 onwards.

Signal strength may depend upon respective DTH/Cable operators. TVKey functionality applicable to 23Y UHD and above TVs. Internet required for TVKey, operator (such as GTPL) offer are controlled and governed by operator itself.