1.95 m (77) OLED S95C 4K Smart AI TV (2023)

Starting ₹ 229490*

- Incl. ₹ 10000* Instant bank discount
- Incl. ₹ 3000* off with Welcome voucher on Samsung Shop app
- Get addl. exchange benefits up to ₹ 15250*

Starting ₹ 229490* Starting ₹ 229490*

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1.95 m (77) OLED S95C 4K Smart AI TV (2023)

77S95CAK QA77S95CAKLXL

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  • Neural Quantum Processor 4K
  • Infinity One Design
  • Dolby Atmos®

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  • Manufacturer's Information

  • Cancellation & Replacement Policy

    Cancel order up to 2 hours after order placement. Know more.
    Replacement if found damaged/defective on delivery . Know more.

  • Warranty Policy

    2 Years Warranty (1 Year Standard + 1 Year Extended Warranty on Panel Only) Know more

  • OLED
    OLED
  •  Neural Quantum Processor 4K
    Neural Quantum Processor 4K
  •  Infinity One Design
    Infinity One Design
  •  Dolby Atmos®
    Dolby Atmos®
* Techradar choice awards only apply to S90C Sound & Vision, HD Guru, PCMag, Reviewed(USA Today) awards only apply to S95C

Top 4 Features

OLED

OLED

Deep blacks, clean whites and lively colors

Neural Quantum Processor 4K

Neural Quantum Processor 4K

Witness unrivaled brightness and superior picture

Infinity One Design

Infinity One Design

Absolute beauty found in minimalism

Dolby Atmos®

Dolby Atmos®

Dolby Atmos experience with top channel speakers

OLED

Deep blacks, clean whites and lively colors

Samsung’s innovative OLED offers deep blacks, clean whites and full shades of colors thanks to cutting-edge self-illuminating pixels driven by Quantum Dot.

Neural Quantum Processor 4K

Witness unrivaled brightness and superior picture

Brilliant 4K picture quality completed by 20 different neural networks ensures you feel the power of 4K.

A woman is playing tennis in front of a large crowd. The Neural Quantum Processor 4K processes the many objects on display and enhances the entire scene. Neural Quantum Processor 4K is on display in the lower lefthand corner. A woman is playing tennis in front of a large crowd. The Neural Quantum Processor 4K processes the many objects on display and enhances the entire scene. Neural Quantum Processor 4K is on display in the lower lefthand corner.
* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

Infinity One Design

Absolute beauty found in minimalism

The gorgeous Infinity One Design will take your viewing experience to the next level with its impossibly slim profile.

Dolby Atmos®

Dolby Atmos experience with top channel speakers

Top channel speakers immerse viewers inside the action with multi-dimensional sound.

A QLED TV is showing a child playing in the rain. Surround sound emitted from Dolby Atmos' top channel speakers is filling the room. A QLED TV is showing a child playing in the rain. Surround sound emitted from Dolby Atmos' top channel speakers is filling the room.

Only a Samsung account can enable your smart features. Login now!

What's the point of a smart TV if you can't enjoy its smart features? Log in to your Samsung account, and keep enjoying the smart services" of your Samsung Smart TV.

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

Picture Quality

Quantum HDR OLED+

Powerful brightness and expansive contrast

A majestic viewing experience with every pixel responding to create brighter brights and darker darks.

PANTONE Validated

Authentic color display validated by PANTONE

Validated on accurate expressions of 2,030 PANTONE colors and newly added 110 skin tone shades.

Real Depth Enhancer

Depth perceived just as a person's eyes would

Real Depth Enhancer increases foreground contrast by mirrorring how human eyes typically focus.

* Viewing experience may vary according to types of content and format.

EyeComfort Mode

Intelligent brightness optimized for your eyes

EyeComfort Mode automatically adjusts the brightness and colors of your display after sunset, making it easier to unwind and rest.

Expert Calibration

Final touch by picture quality masters

You can enjoy pictures with professional grade color calibrated accuracy in the home.

Design

Attachable One Connect

Add beauty to the clutter-free solution

One Connect minimizes cable clutter regardless of your installation environment to elevate your space.

Gaming Experience

Motion Xcelerator Turbo Pro

Exceptional motion enhancements with 4K 144Hz

With motion enhancements up to 4K 144Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.

* 4K 144hz is only available with PC connected content. Requires certain graphic card on PC and performance may vary depending on content type.

FreeSync Premium Pro

Tear free, stutter free, low latency HDR gaming

Certified for the AMD FreeSync™ Premium Pro that allows smooth gaming and a true HDR experience.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Sound

Object Tracking Sound (OTS)+

Dynamic sound that tracks the action

Experience vividly realistic 3D audio with built-in speakers that puts you in the middle of the action.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.

* Check for Q-Symphony compatibility on soundbar product specifications. * Soundbar sold separately.

Smart Features

Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* Content services and recommendation may vary by regions. * Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. * Some services are available to watch after registration and subscription.* Requires Samsung account.* UI is subject to change without prior notice. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

SmartThings

Your best home buttler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

* Available technology, functions and features may vary by service provider, network environment or product, and are subject to change without notice. * Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. * Connected devices are sold separately.* Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.* UI is subject to change without prior notice. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

Samsung TV Plus

The best of TV. All for free.

Pick from 100+ channels and hundreds of movies and shows on demand at zero cost.

* Channels are subject to change without notifications. * Ads may appear on Samsung TV Plus. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

Smart Experience

TV Key 

In-built Set Top Box. De-clutter your space

Industry first set-top box less solution. Enjoy your television with just one remote control and minimal clutter.

Education Hub

Live Class. Big screen learning

Immerse yourself with a new level of learning at home on a bigger screen. Partnering with Physics Wallah Education Hub has live classes and on-demand learning making learning more intuitive.

Cloud Gaming

Gaming without a console or PC

Now enjoy your favorite AAA games by just connecting a controller. No need to own console or a High config. PC.

Specifications

  • Product OLED
  • Series 9
  • Screen Size 1.95 m
  • Resolution 3,840 x 2,160
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Support

Find answers the question you have about the product

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User manual & Downloads
  • User Manual
    ENGLISH
    Download
  • Quick Setup Guide
    ENGLISH
    Download
  • Remote control
    ENGLISH
    Download
  • e-Manual
    ENGLISH
    Download
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*Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.

Image simulated for representational purposes only. All third party logos/marks are trademarks/registered trademarks of respective third party brands. Samsung log-in required. Applicable on select models from 2023 onwards.

Signal strength may depend upon respective DTH/Cable operators. TVKey functionality applicable to 23Y UHD and above TVs. Internet required for TVKey, operator (such as GTPL) offer are controlled and governed by operator itself.