1.95 m S90C OLED 4K Smart TV

Starting ₹ 139490*

- Incl. ₹ 7500* Instant bank discount
- Incl. ₹ 3000* off with Welcome voucher on Samsung Shop app
- Get addl. exchange benefits up to ₹ 15250*

Starting ₹ 139490* Starting ₹ 139490*

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1.95 m S90C OLED 4K Smart TV

77S90CAK QA77S90CAKLXL

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  • Neural Quantum Processor 4K
  • LaserSlim Design
  • Dolby Atmos®

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  • Manufacturer's Information

  • Cancellation & Replacement Policy

    Cancel order up to 2 hours after order placement. Know more.
    Replacement if found damaged/defective on delivery . Know more.

  • Warranty Policy

    2 Years Warranty (1 Year Standard + 1 Year Extended Warranty on Panel Only) Know more

  •  OLED
    OLED
  •  Neural Quantum Processor 4K
    Neural Quantum Processor 4K
  •  LaserSlim Design
    LaserSlim Design
  •  Motion Xcelerator Turbo Pro
    Motion Xcelerator Turbo Pro

Awards and Reviews

"It offers arguably the best value you can get right now, which is a huge part of why it's our TV of the Year winner at the TechRadar Choice Awards 2023."
"The Samsung S90C is the ultimate mix of picture quality and performance." (TechRadar Choice Awards 2023)


"The top of our best 4K TVs list recently got a shake-up with the addition of the Samsung S90C OLED TV."
"This well-reviewed model combines OLED's wonderfully inky shadows with QLED tech's impressive brightness and color richness." (TechRadar, 10/2023)

* Techradar choice awards only apply to S90C Sound & Vision, HD Guru, PCMag, Reviewed(USA Today) awards only apply to S95C

Top 4 Features

OLED

OLED

Deep blacks, clean whites and lively colors

Neural Quantum Processor 4K

Neural Quantum Processor 4K

Witness unrivaled brightness and superior picture

LaserSlim Design

LaserSlim Design

Thin profile that resembles a laser beam

Motion Xcelerator Turbo Pro

Motion Xcelerator Turbo Pro

Exceptional motion enhancements with 4K 144Hz

OLED

Deep blacks, clean whites and lively colors

Samsung’s innovative OLED offers deep blacks, clean whites and full shades of colors thanks to cutting-edge self-illuminating pixels driven by Quantum Dot.

Neural Quantum Processor 4K

Witness unrivaled brightness and superior picture

Brilliant 4K picture quality completed by 20 different neural networks ensures you feel the power of 4K.

A woman is playing tennis in front of a large crowd. The Neural Quantum Processor 4K processes the many objects on display and enhances the entire scene. Neural Quantum Processor 4K is on display in the lower lefthand corner. A woman is playing tennis in front of a large crowd. The Neural Quantum Processor 4K processes the many objects on display and enhances the entire scene. Neural Quantum Processor 4K is on display in the lower lefthand corner.
* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

LaserSlim Design

Thin profile that resembles a laser beam

OLED’s sleek and stylish design presents unique beauty along with its strong functionality.

An OLED TV displaying nature flips sideways to show its laserslim design. An OLED TV displaying nature flips sideways to show its laserslim design.

Motion Xcelerator Turbo Pro

Exceptional motion enhancements with 4K 144Hz

With motion enhancements up to 4K 144Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.

* 4K 144hz is only available with PC connected content. Requires certain graphic card on PC and performance may vary depending on content type.

Only a Samsung account can enable your smart features. Login now!

What's the point of a smart TV if you can't enjoy its smart features? Log in to your Samsung account, and keep enjoying the smart services" of your Samsung Smart TV.

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.

Picture Quality

Quantum HDR OLED

Powerful brightness and deeper contrast

Enjoy powerful brightness and deeper range of contrast enabled by self-illuminating pixels.

PANTONE Validated

Authentic color display validated by PANTONE

Validated on accurate expressions of 2,030 PANTONE colors and newly added 110 skin tone shades.

Real Depth Enhancer

Depth perceived just as a person's eyes would

Real Depth Enhancer increases foreground contrast by mirrorring how human eyes typically focus.

* Viewing experience may vary according to types of content and format.

EyeComfort Mode

Intelligent brightness optimized for your eyes

EyeComfort Mode automatically adjusts the brightness and colors of your display after sunset, making it easier to unwind and rest.

Gaming Experience

Super UltraWide GameView & Game Bar

Amplify your gaming excitement

21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make settings real-time adjustments to win.

* Super Ultrawide GameView is available for ultra wide supported games and PC games only.* Some game titles may not support or be limited in the use of this function.* Screen resolution change from external device may be required.* Zoom-in mode is not supported in some refresh rates.

Auto Low Latency Mode (ALLM)

Instantly reacts to your commands

Experience smooth gaming without motion blur and judder. ALLM optimizes your screen, so you have more control with barely noticeable input lag.

Sound

Dolby Atmos®

Dolby Atmos experience with top channel speakers

Top channel speakers immerse viewers inside the action with multi-dimensional sound.

Object Tracking Sound Lite (OTS Lite)

Virtual sound that tracks the action

A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.

* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.

Smart Features

Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* Content services and recommendation may vary by regions. * Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. * Some services are available to watch after registration and subscription.* Requires Samsung account.* UI is subject to change without prior notice. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

SmartThings

Your best home buttler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

* Available technology, functions and features may vary by service provider, network environment or product, and are subject to change without notice. * Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. * Connected devices are sold separately.* Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.* UI is subject to change without prior notice. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

Samsung TV Plus

The best of TV. All for free.

Pick from 100+ channels and thousands of hundreds and shows on demand at zero cost.

* Channels are subject to change without notifications. * Ads may appear on Samsung TV Plus. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI.

Multi View

See it all on one screen

Multitasking just got easier with Multi View. Watch what's on your TV and on your smartphone on the same screen simultaneously.

* Supports Android OS based smartphone only.* The actual UI may differ from the image shown.* Multi View is available only on Android 4.2 versions or higher.

Specifications

  • Product OLED
  • Series 9
  • Display 1.95 m
  • Resolution 3,840 x 2,160
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Support

Find answers the question you have about the product

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User manual & Downloads
  • User Manual
    ENGLISH
    Download
  • Quick Setup Guide
    ENGLISH
    Download
  • Remote control
    ENGLISH
    Download
  • e-Manual
    ENGLISH
    Download
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*Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.

Image simulated for representational purposes only. All third party logos/marks are trademarks/registered trademarks of respective third party brands. Samsung log-in required. Applicable on select models from 2023 onwards.

Signal strength may depend upon respective DTH/Cable operators. TVKey functionality applicable to 23Y UHD and above TVs. Internet required for TVKey, operator (such as GTPL) offer are controlled and governed by operator itself.