How to Set Automatic Firmware Update in Frame TV ? 

Please follow the below mentioned steps  

Press Home > Select Settings > Select Support > Select Software Update > Select Auto Update (to toggle automatic updates on or off)

Pictorial representation of the above settings are as follows :

Note: If The Frame is connected to the Internet, you can have The Frame's software update automatically while you are watching The Frame. When the update is complete, it is applied the next time The Frame is turned on.