Entertainment

Redesign your home with The Serif

Reshape your Lifestyle

Is television capable of being more than a source of entertainment? How about a television that complements the decor of your living room? A television which is a fashion statement!

It's time to raise the bar on what television can deliver, and Samsung gives you precisely what you need! The Serif TV.

The Serif comes along with a 360-All-Round design with state-of-the-art features which will enhance the beauty of your living area beyond imagination.

4

Design like no other

"The Serif has the ability to travel through time."

- Bouroullec Brothers

So, what makes the Serif such a great choice? Let's begin with its unique design. The Serif was designed by the legendary French designer duo brothers - Ronan and Erwan Bouroullec. The unique design of The Serif can fit anywhere in your room and looks beautiful from any angle. It comes with a detachable stand to make it an ideal fit with or without a countertop. In addition, it can easily fit into any modern interior which makes it a perfect lifestyle TV in any modern home decor.

Create your own style with The Serif

How lovely would it be if your living area reflects your personality? The Serif television matches your style, and once you have it, you will naturally want to recreate both your home and lifestyle around it.

Add Nature’s beautiful inspiration

Your screen doesn’t have to be blank when you are not watching. The Ambient Mode offers two exclusive patterns inspired by nature's beauty, one pattern with a beautiful leaf and another with textured fabric with various colour choices to match your mood.

Make it stand up and stand out

Not enough wall space to hang your TV? Or are you still trying to figure out the best placement? Make it stand up and stand out by adding metal stands to The Serif and easily place it almost anywhere in your space.

Quantum Dot technology

The Serif boasts of a powerful QLED screen to deliver bright and colourful details, making it hard to look away. It brings the performance you need with a billion shades of colour into your home every time you switch on the TV!

Samsung's exclusive Quantum Dot technology used in The Serif makes sure you can enjoy the 100% colour volume. In addition, HDR10+ changes brightness frame by frame to fit the scene. See the brilliance of QLED technology bring colours and details to life. To ensure a pleasant viewing experience, The Serif is equipped with the AI to upscale all content to a stunning 4K resolution.

Many times you may find it hard to listen to some of the dialogues on-screen with the background noises being the dominant sound. The Serif detects unnecessary distracting noises and automatically adjusts the volume to ensure you don't miss out on the important parts.

Smarter connectivity

The Serif is much more than just an entertainment box, it delivers a wide range of smart features to your home and simplifies everything. So, let's explore the smart features The Serif has in store for you!

Experience more at once

Do you want to stream a workout video on your TV while listening to your favourite playlist? The multi-view feature is designed exclusively for that! In fact, you can quickly adjust the video size and audio settings to your preferences.

Connect and enjoy

The Serif brings a range of smart features to your home, making it very simple to connect and take advantage of advanced functionalities.

The Serif connects with all your devices effortlessly with the built-in AirPlay 2* and SmartThings app, which helps you instantly play movies, shows, music, and share photos with just a few clicks.

Simply tap, connect, and enjoy

Imagine, you arrive home while listening to your favourite music on your mobile. You wouldn't want to turn off the music right away, would you? Now you don’t have to! Just place your phone on top of The Serif, and it will connect to the TV through NFC technology instantly, allowing you to continue streaming music with even better sound quality.

Choose your voice assistant

Give The Serif your command using the built-in Alexa, Samsung Bixby, or Google Assistant. Simply choose your favourite voice assistant, and enjoy quick access to everything from online music, videos, and movies to news or even the current weather.

The Serif is available in four sizes – 1m08cm (43"), 1m23cm (49"), 1m25cm (50"), and 1m38cm (55"), making it ideal for any room size! The Samsung Serif TV is the perfect addition to your living room.

Start your smart TV online shopping now and grab exciting offers, convenient EMI options, and a comfortable payment mode.

Browse the wide range of The Serif TV!

** Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.

Read these stories next

* Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.