key features
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All Round 360° Design
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QLED Technology
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NFC on TV
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Elegant Floor Stand
TV that’s unconditionally beautiful
A timeless TV that combines iconic design with a brilliant viewing experience.
TV that’s unconditionally beautiful
A timeless TV that combines iconic design with a brilliant viewing experience.
- * Actual product may differ from image shown. Please see our product gallery.
The world’s No.1 TV brand 14 years running
* Samsung is ranked No.1 TV brand for 14 years.* Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
' Beautifully Designed + World Class Technology... If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function...“ 55' Class The Serif QLED Smart 4K UHD TV - White (2019),USA,samsung.com
*The images are for illustrative purposes only and are intended to provide betterunderstanding
A timeless design, imagined for your home
All Round 360° Design
Versatile by design, The Serif allows you to make the most of your space. It’s a TV that’s designed to fit impeccably in your home and to look beautiful from every angle.
Unlike conventional TVs, it doesn't belong next to the wall
Elegant Floor Stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.
Discover new ways to enjoy all your content
NFC on TV
Just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV via Bluetooth. Then when you want to hear your favourite tunes through The Serif’s speakers, you’re good to go.
* Compatible devices only.
See the world in QLED Technology
Color Volume 100% & HDR 10+
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% color volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% color volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Fits perfectly wherever you put it
Iconic design
'I' Shaped Design
Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.
Here’s how to install it
No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
Add a touch of colour
Two Colour Options
The Serif comes in Cotton Blue or Cloud White. Choose the perfect colour to complete your home.
Various options to match your taste and space
*some features of Ambient Mode require a compatible Android or iOS phone
Exclusive patterns
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.
Turn your blank screen into a design piece
Ambient Mode+
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you lik
Set the mood with your voice
Fit the mood to your schedule
Seamless connectivity
Mirror it all on the big screen
All your devices, connected in seconds and in a simpler way.
* Compatible devices only.
* Compatible devices only.
AirPlay 2
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.
TV and mobile content, split on the big screen
Multi View
Discover new ways to multi-task. Watch your favourite TV show whilst commenting on Social Media, all at once on the big screen. You’ll never have to choose again. Split your screen and never miss another moment.*
*Only supports Android OS based smartphone.
Your new home office
Remote Access
Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.
* TV and computer must be connected to a network.* Screen sharing(mirroring) is only supported for Windows 10.* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later. * PC accessories such as mouse and keyboard are sold separately.* This service requires setting to allow remote connections within a PC.
Choose your favourite voice assistant
Multiple Voice Assistants
Bixby
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* This feature is only available in certain languages.
Amazon Alexa
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favourite music, show the front door, and more.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates
Google Assistant*
Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.
*Service not yet available, coming in June 2020.Google is a trademark of Google LLC. *Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product.* Actual user experience may vary.
How to use NFC on TV
Step 1
With the TV screen off, place your mobile device on top of The Serif.
Step 2
Your mobile will connect to the TV via NFC.
Step 3
Now you can stream music from your mobile on The Serif.
Step 4
You can enjoy your content quickly with the fast connection.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
- * When using NFC on TV, Bluetooth on your mobile will automatically activate.
It has the power of QLED and an innovation in audio
AI sound perfectly matches whatever you’re watching, wherever you’re watching it
Active Voice Amplifier (AVA)
Thanks to AI sound, you can listen to everything on The Serif like never before. You’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as The Serif adjusts to the background noise in your room.
Download SmartThings App
GO TO GOOGLE PLAY
GO TO APP STORE
GO TO GALAXY STORE
* Each device must be connected to Wi-Fi or other wireless network.
Specifications
Support
Find answers to the questions you have about our products
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e-Manual
- ver 1.0
- 6.07 MB
- Apr 24. 2024
ENGLISH -
Statement of Compliance
- ver 01
- 0.13 MB
- Apr 16. 2024
ENGLISH -
User Manual
- ver 2107210
- 6.46 MB
- Aug 22. 2021
ENGLISH, FRENCH(FRANCE), SPANISH, PORTUGUESE(European), GERMAN, SWEDISH, DANISH, NORWEGIAN, FINNISH -
Quick Guide
- ver 2106030
- 1.02 MB
- Jun 11. 2021
ENGLISH
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