Beautiful art to
reinvent your home,
each and every day
Turn the TV off and bring
masterpieces to life
Art Mode
Instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase your favourite artworks – or your very own photography.
Visit world-class galleries from the comfort of your home
Art Store
A world-class selection of 2,500+ artworks, at your fingertips*. From iconic classics to contemporary stunners, easily find the pieces you love, collect your favourites, and curate your very own art exhibition.
*Separate Art Store subscription and Samsung Account required to access full selection of artwork. Art pieces in the Art Store are subject to change without prior notice.
Artwork at its best
in any light
Brightness Sensor
By detecting the ambient light, The Frame's brightness sensor automatically balances the TV screen’s brightness and colour tone to perfectly match a traditional art piece. So whether it’s day or night, you can see your art how it was meant to be seen.
On when you need it,
off when you don't
Motion Sensor
When you’re in the room, the built-in motion sensor detects your presence and automatically turns the TV screen on. When you leave, it turns off, and into standby mode to save energy when you're not using it*.
- * Motion Sensor setting must be activated and only operates in Art Mode.
- *Featured from 43" and above The Frame, and 2023 32” The Frame.
Frame your own masterpieces
My Photo
Frame your most treasured memories. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive.
*Internet connection, compatible Android or iOS device and SmartThings app required. Photos will be displayed at the original resolution.
Your art, your way
Matte Canvas
Choose from 5 matte layouts and a palette of 16 colours to style up your art, making your piece look even more realistic.
Discover the ideal size for your space
The Frame 85"
(2024)
The Frame 75"
(2024)
The Frame 65"
(2024)
The Frame 55"
(2024)
The Frame 50"
(2024)
The Frame 43"
(2024)
The Frame 32"
(2023)
- * Customizable frame bezel and other accessories sold separately.
- * Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
- * Actual products including remote control may differ from image shown. Please see our product gallery.
- * The screen is on a stand and tilted back at a slight angle. This angle is not adjustable.
- * Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI
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