77" OLED S90C 4K Smart TV (2023)

Experience the difference of Samsung OLED

Top 4 features

OLED

Deep blacks, clean whites and lively colors

Neural Quantum Processor 4K

Witness unrivaled brightness and superior picture

LaserSlim Design

Thin profile that resembles a laser beam

Motion Xcelerator Turbo Pro

Exceptional motion enhancements with 4K 144Hz

Playing video Playing video

Playing video Playing video

* 4K 144Hz is only available with PC connected content. Requires certain graphic card on PC and performance may vary depending on content type.

Gaming experience

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Super UltraWide GameView & Game Bar

Amplify your gaming excitement

21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make settings real-time adjustments to win.

* Super Ultrawide GameView is available for ultra wide supported games and PC games only.
* Some game titles may not support or be limited in the use of this function.
* Screen resolution change from external device may be required.
* Zoom-in mode is not supported in some refresh rates.

The gameplay screen of a fighting game is divided into two for comparison purposes. The word 'Conventional' is shown under the left where the player's character takes damage. The word 'Auto Low Latency Mode' is shown under the lag-free image on the right, where the same player avoids the attack.

The gameplay screen of a fighting game is divided into two for comparison purposes. The word 'Conventional' is shown under the left where the player's character takes damage. The word 'Auto Low Latency Mode' is shown under the lag-free image on the right, where the same player avoids the attack.

Auto Low Latency Mode (ALLM)

Instantly reacts to your commands

Experience smooth gaming without motion blur and judder. ALLM optimizes your screen, so you have more control with barely noticeable input lag.

Hue Sync

Lighting to elevate your viewing experience

Enjoy a more immersive viewing experience by smart lights that automatically sync with any content you watch on TV.

* Smart light sold separately.
* Additional paid subscription required.
* Requires Samsung account.
* Certain region only

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Picture quality

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Quantum HDR OLED

Powerful brightness and deeper contrast

Enjoy powerful brightness and deeper range of contrast enabled by self-illuminating pixels.

PANTONE Validated

Authentic color display validated by PANTONE

Validated on accurate expressions of 2,030 PANTONE colors and newly added 110 skin tone shades.

Real Depth Enhancer

Depth perceived just as a person's eyes would

Real Depth Enhancer increases foreground contrast by mirrorring how human eyes typically focus.

* Viewing experience may vary according to types of content and format.

The OLED TV screen during daylight is bright.The screen is adjusted to be softer on the eyes as day changes into night.

The OLED TV screen during daylight is bright.The screen is adjusted to be softer on the eyes as day changes into night.

EyeComfort Mode

Intelligent brightness optimized for your eyes

EyeComfort Mode automatically adjusts the brightness and colors of your display after sunset, making it easier to unwind and rest.

* Automatic preload services are subject to change without prior notice and may vary by regions.

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Sound

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A QLED TV is showing a child playing in the rain. Surround sound emitted from Dolby Atmos' top channel speakers is filling the room.

A QLED TV is showing a child playing in the rain. Surround sound emitted from Dolby Atmos' top channel speakers is filling the room.

Dolby Atmos®

Dolby Atmos experience with top channel speakers

Top channel speakers immerse viewers inside the action with multi-dimensional sound.

A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

Object Tracking Sound Lite (OTS Lite)

Virtual sound that tracks the action

A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.

* Check for Q-Symphony compatibility on soundbar product specifications.
* Soundbar sold separately.

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Smart features

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Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* Content services and recommendation may vary by regions.
* Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
* Some services are available to watch after registration and subscription.
* Requires Samsung account.
* UI is subject to change without prior notice.

SmartThings

Your best home buttler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
* Connected devices are sold separately.
* Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.
* UI is subject to change without prior notice.

Multi View

See it all on one screen

Multitasking just got easier with Multi View. Watch what's on your TV and on your smartphone on the same screen simultaneously.

* Supports Android OS based smartphone only.
* The actual UI may differ from the image shown.
* Multi View is available only on Android 4.2 versions or higher.

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Why Samsung TV

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AI Energy Mode

Energy savings with AI Energy mode and SmartThings

With AI Energy Mode, you can conserve power and track your savings. Surrounding light levels are automatically detected and analyzed to adjust the brightness, reducing overall power consumption.

* AI Energy Mode is exclusive to 2023 new models of CU7000↑ and 32" LS03C. The actual power reduction may vary by model and is based on internal testing. It is supported only in certain regions. The SmartThings app is required to utilize AI Energy Mode. Please note that AI Energy Mode does not support Game, Intelligent, Art, Screen Mirroring, Ambient or Retail Mode. In environments where the surrounding light exceeds 120 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings.

Samsung Knox

Your privacy. Secured. On Samsung TVs

Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates further fortify your TV, protecting it from harmful attacks.

* UI is subject to change without prior notice.
* Samsung Knox applies to Samsung TVs powered by Tizen®, launched since 2015.
* Security software update is guaranteed for at least three years from TV product launch.
* Latest TV software update is required.

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