What is Smart TV?

Have you ever wanted a TV that not only
has the content you love but finds it for you?
Let's see what a Smart TV can do for you.

A person stands before a Smart TV, navigating through a myriad of content and OTT options. A person stands before a Smart TV, navigating through a myriad of content and OTT options.

What does Smart TV mean?

Many people look around the web for the definition of Smart TV. And while different sites may give different opinions, the consensus is that a Smart TV has internet connectivity, runs on an operating system, and comes with its own app service.

In short, TV + internet + apps = Smart TV.

Four tips for buying a Smart TV

A checklist with checked boxes for buying a Smart TV. The boxes checked off are: various content, quick search, convenient usability and easy connectivity. A checklist with checked boxes for buying a Smart TV. The boxes checked off are: various content, quick search, convenient usability and easy connectivity.

Various Content

The biggest value of a Smart TV is the ability to enjoy content beyond regular TV channels. A Smart TV provides your favorite VOD services such as Netflix, Amazon, YouTube plus music streaming services like Spotify, and even various games and sports content to enjoy as you please. Even paid cable and satellite broadcasting are available to watch on Smart TVs - you just need to install the app that cable or satellite broadcasting company provides.

* An internet connection and subscription for content service is required.

A Smart TV displaying a computer animated dragon on the ruins of a castle. Behind the Smart TV, many other screens are displayed with different images to represent the other various available content from different Smart TV Apps. A Smart TV displaying a computer animated dragon on the ruins of a castle. Behind the Smart TV, many other screens are displayed with different images to represent the other various available content from different Smart TV Apps.

Quick Search

No matter how much content there is, the important thing is being able to find it right away. With the endless amount of content available online, choosing what to watch is no easy task. That's why having a convenient search function is important.

A Smart TV is displaying various video streaming services. A Smart TV is displaying various video streaming services.

Convenient Usability

A great Smart TV should automatically detect any device you connect via HDMI and eliminate the need to use several remote controls. Gone are the days of frantically searching for your remote controls. With just the TV remote, you should even be able to play/pause content streaming from your set-top box.

Another feature that is gaining popularity is voice recognition. It’s a lot more convenient than typing or using motion sensors to control your Smart TV. It comes in handy when you search for content or information.

A woman sitting on a couch in a brightly lit living room watching a concert video on a wall mounted Smart TV. The woman activates the voice assistant by saying "Turn down the volume" into the Smart TV remote she's holding. A woman sitting on a couch in a brightly lit living room watching a concert video on a wall mounted Smart TV. The woman activates the voice assistant by saying "Turn down the volume" into the Smart TV remote she's holding.

Easy Connectivity

Checking to see if a Smart TV can easily connect to other devices is another important requirement when choosing a new Smart TV. Connecting your smartphone to your TV to view content on a bigger screen is something you will definitely want to experience. Pictures and videos from your phone feel totally different when you see them on a big screen.

IoT is gaining widespread popularity, so naturally, easy connectivity with various internet-enabled devices around the home is becoming a requirement. You can watch a movie on your phone on the way home from work and effortlessly continue watching it on your TV screen as soon as you get home.

A mostly white open concept family room, kitchen and dining room containing various smart home devices such as a Smart TV, smart lamp and refrigerator located throughout the home. A mostly white open concept family room, kitchen and dining room containing various smart home devices such as a Smart TV, smart lamp and refrigerator located throughout the home.
A variety of Samsung's TVs are on display, along with five different scenarios on how the TVs can be utilized for different purposes. A variety of Samsung's TVs are on display, along with five different scenarios on how the TVs can be utilized for different purposes.
TV just got smarter.
See the latest smart TV features
  • * Mirroring : To use the Mirroring feature, your mobile device must support Screen Mirroring or Smart View. iPhones will use AirPlay.
  • * Make sure that both your Samsung TV and mobile devices are connected to the same network.
  • * Note that compatibility issues may occur with some models, so ensure compatibility before making a purchase.

Beyond TV channels.
A world of content
awaits you.

A wall of various content of what you can watch on a Smart TV is shown in the background of a black translucent foreground. A wall of various content of what you can watch on a Smart TV is shown in the background of a black translucent foreground.

* The content within the screen are simulated images and are for demonstration purposes only.
* Available services and features on the Smart TV and the Graphic User Interface (GUI) may vary based on region and/or model.
* Users must agree to Smart Hub Terms and Conditions and Privacy Policy before use.
* Compatible Operating System (OS) or app required.
* Shape of TV and remote may differ based on model and/or region.
* Graphic User Interface (GUI), design, features and specifications are subject to change without notice.
* Requires Samsung account.