Pre-order for the 2025 NEW AI TV Collection Now Open

Receive a 9.1.4ch soundbar and exclusive gifts worth up to HK$9,480 with selected models

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NEW 2025 AI TV Collection

Latest Offer

New
Enjoy HK$520 Discount Enjoy HK$520 Discount
Mother's Day Flash Offer Mother's Day Flash Offer
Mother's Day Flash Offer Mother's Day Flash Offer
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New
Galaxy A56 5G
From HK$1,588 with Trade-in From HK$1,588 with Trade-in
Galaxy A56 5G Galaxy A56 5G
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New
New SmartThings energy SBS Ref. New SmartThings energy SBS Ref.
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New
Galaxy Tab S10 FE+
Offers total valued at HK$2,958 Offers total valued at HK$2,958
Galaxy Tab S10 FE+ Galaxy Tab S10 FE+
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New
Neo QLED 8K QN990F TV free HW-Q930D Soundbar + wallmount Neo QLED 8K QN990F TV free soundbar
Neo QLED Neo QLED
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Mobile

Galaxy S25 Ultra

Enjoy HK$520 Discount

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TV and Audio

Neo QLED 8K

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Neo QLED 8K Neo QLED 8K

Home Appliances

Wash intelligently, Slim fit

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BESPOKE AI Laundry Combo BESPOKE AI Laundry Combo

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Explore #DoWhatYouCant

01
Let our products ease your day
Leveraging AI to stay connected to a more efficient, multi-faceted you.
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S.com Explore 'Let our products ease your day' page. A woman is lying on the floor smiling and looking at Galaxy S25 Ultra with a yellow bean bag visible behind her. S.com Explore 'Let our products ease your day' page. A woman is lying on the floor smiling and looking at Galaxy S25 Ultra with a yellow bean bag visible behind her.
02
Galaxy S25 Ultra – Galaxy AI Brings Us Closer Together
We care what you care, and we would like to help you pursue your goals with the new Galaxy S25 series that is equipped with Galaxy AI features.
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03
Empowering a Better You
The moment to take on new challenges and commit to a better you.
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04
Open always wins with Samsung Galaxy
Samsung empowers athletes, facilitates communications and shares the Olympic spirit once again during Paris 2024.
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A female breakdancer is doing a one-arm handstand in front of a cheering crowd and teammate. Placed over her torso and face is a cover screen of a Galaxy Z Flip device that shows the breakdancer in the same pose but wearing a red ballet outfit. At the top right corner are the Olympic rings, the Samsung logo, and the Agitos logo. Text below the logos reads, ‘Worldwide Olympic and Paralympic Partner’ A female breakdancer is doing a one-arm handstand in front of a cheering crowd and teammate. Placed over her torso and face is a cover screen of a Galaxy Z Flip device that shows the breakdancer in the same pose but wearing a red ballet outfit. At the top right corner are the Olympic rings, the Samsung logo, and the Agitos logo. Text below the logos reads, ‘Worldwide Olympic and Paralympic Partner’
05
Bring Your Mobile Filmmaking Vision to Life #withGalaxy
How-to tips picked up on the set of Lee Chung Hyun’s new film Heart Attack.
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* Image simulated. Samsung account login is required for certain AI features.

* Color and model availability may vary depending on country or carrier.

* Samsung account login is required for certain AI features.

* Suction tested based on the IEC 62885-2 Cl. 5.8 standard, tested at the inlet of the non-accessorized tool, using Max mode. Based on SLG (Schubert Leiter Geratesicherheit) tests. Refers mostly to suspended particles that are sized 0.5-4.2µm which are generally invisible to human eyes, such as pollen and mold.