Pre-order Now Open
A TV appears with a vivid blue abstract landscape on screen. Four other TVs with vivid designs on screen appear, with two on either side of the original TV.
TV collection offers
personalized and intelligent experiences, simplifying routines
and enhance daily lives.
with Samsung Vision AI
Generative Wallpaper
Change the ambiance of your home with beautiful TV backgrounds. Just select keywords for the concepts you want, and AI will generate unique images to display on the big screen.a
Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.
AI Upscaling
Enjoy your content in stunning ultra-high resolution, even if it wasn't filmed that way. AI can boost your favorite shows and movies to provide a clear, sharp definition.b
Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.
AI Mode
Sit back and let your settings adjust themselves. Our AI can recognize your content and surrounding environment, then tweak your picture and sound for the best experience.
Adaptive Sound Pro
Experience clear voices and vivid yet balanced sound, just as the creators intended. Our AI optimizes audio based on what you're watching and the viewing environment, then fine-tunes it with remastering technology.
Bixby
Get better help from a smarter voice assistant. With updated AI, Bixby can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches and seamless device control.c
Pet Care
Monitor your pets even when you're away. Your TV's on-device AI can detect sounds like barking and notifies you when your pet needs attention. You can also set custom rules to turn on your pet's favorite content at any time.d
Samsung Knox Security
Your privacy is safe on Samsung TVs with constant security updates. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked.e
NEW AI TV Shopping Privileges
Pre-order on or before 6 May
HOT TV Models
* selected models only
65" OLED 4K S95F
Gifts worth up to HK$5,680*
· HW-Q700D 3.1.2ch Soundbar
· Free TV wall mount & installation
HK$33,480
Neo QLED 8K QN990F
Gifts worth up to HK$9,480*
· HW-Q930D 9.1.4ch Soundbar
· Free TV wall mount & installation
From HK$45,980
Enjoy additional HK$1,000 off
Upon successful registration for the pre-order discount before 23 Apr
* selected models only
OLED 4K S95F TV
Gifts worth up to HK$5,680*
· HW-Q700D 3.1.2ch Soundbar
· Free TV wall mount & installation
HK$23,480 - HK$63,480
OLED 4K S90F TV
Gifts worth up to HK$9,180*
· HW-Q930D 9.1.4ch Soundbar
· Free TV wall mount & installation
HK$11,380 - $74,980
OLED 4K S85F TV
Gifts worth up to HK$HK$9,180*
· HW-Q930D 9.1.4ch Soundbar
· Free TV wall mount & installation
HK$15,980 - HK$62,480
100" Neo QLED 4K QN85F TV
Selected model free HK$1,690 TV wall mount & installation
HK$11,980 - HK$16,480
Neo QLED 4K QN80F TV
Gifts worth up to HK$9,580
· HW-Q930D 9.1.4ch Soundbar
· Free TV wall mount & installation
HK$76,980
Neo QLED 4K QN90F TV
Gifts worth up to HK$9,580*
· HW-Q930D 9.1.4ch Soundbar
· Free TV wall mount & installation
HK$10,780 - HK$119,980
Neo QLED 8K QN990F TV
Gifts worth up to HK$9,480*
· HW-Q930D 9.1.4ch Soundbar
· Free TV wall mount & installation
HK$46,980 - HK$295,480
Neo QLED 8K QN900F TV
Gifts worth up to HK$5,680*
· HW-Q700D 3.1.2ch Soundbar
· Free TV wall mount & installation
HK$33,980 - HK$59,980
Exclusive Add-on Offers
Purchase any 2025 new Samsung TV and enjoy special discount on the following products.
Galaxy Watch7 40mm (Bluetooth)
Green | Cream
Add-on price HK$1,798Recommended Retail Price HK$2,398
Galaxy Watch7 44mm (Bluetooth)
Green | Silver
Add-on price HK$1,998Recommended Retail Price HK$2,598
Galaxy Watch7 40mm (LTE)
Green | Cream
Add-on price HK$2,198Recommended Retail Price HK$2,798
Galaxy Watch7 44mm (LTE)
Green | Silver
Add-on price HK$2,398Recommended Retail Price HK$2,998
Galaxy Fit3
Dark Gray | Pink Gold | Silver
Add-on price HK$398Recommended Retail Price HK$498
Galaxy Tab S10 FE Light Blue 12GB 256GB
Add-on price HK$4,088Recommended Retail Price HK$4,588
Promotion valid from 23 Apr – 6 May 2025. Offers are subject to terms and conditions, please visit https://www.samsung.com/hk_en/offer/ce-promotion/ for details.
Purchase a TV + Trade-In a Galaxy Smart Phone
to receive up to HK$3,000 in shopping vouchers.
Purchase any 2025 new Samsung TV and Trade-In a Samsung Galaxy phone at the same time to receive up to HK$3,000 in shopping vouchers.
- Step 1
Pre-order a NEW TV
From April 23 to May 6, pre-order designated models of the new AI TV11 through the Samsung Online Store, Samsung Shop App, Samsung Experience Stores, or authorized retailers2. - Step 2
Trade-In a Samsung Galaxy Smart Phone
Pre-order a designated AI TV and trade in your Samsung Galaxy smartphone3 by May 31. Visit the Samsung Trade-In website
Fill in the required information to enjoy a 7-day price lock for the trade-in.
1. Ensure your old device is eligible
2. Enter the smartphone IMEI number and answer a few questions to get a trade-in value4
3. Once confirmed, you can visit a designated Samsung Experience Store5 for final inspection and trade-in
4. After inspection, payment will be deposited into your Hong Kong bank account within 3–5 working days - Step 3
Register to Redeem Shopping Vouchers & Voucher Registration Exemption
Voucher Registration Exemption
Applicable to customers who pre-order designated AI TVs via Samsung Online Store, Samsung Experience Stores, and the Samsung Shop App.
After completing the pre-order and Trade-In of a Samsung Galaxy smart phone, customers are not required to register for voucher redemption. However, product delivery must be completed by the specific dates to qualify for the offer.
Designated Delivery Dates
Pre-orders from April 23 - 30:
TV must be delivered to designated address before May 31
Pre-orders from May 1 - 6:
TV must be delivered to designated address before June 30
Voucher Redemption Registration
Applicable to pre-orders made through eligible retail stores.
After completing the pre-order and Trade-In a Samsung Galaxy phone, please visit the website to complete the registration before the deadlines below:
Registration Deadlines
Pre-orders from April 23 - 30: Deadline is May 31
Pre-orders from May 1 - 6: Deadline is June 30
The following information must be provided to complete the registration:
1. Trade-In smart phone model and IMEI number
2. TV purchase date, retailer name, invoice number, and TV serial number - Step 4
Redeem up to HK$3,000 Shopping Voucher
If purchased via Samsung Online Store, Samsung Experience Store or Samsung Shop App
A digital shopping voucher will be emailed to you within 30 working days after date of TV delivery confirmation.
If purchased through authorized retailers
Please bring along the related documents6 to the redemption center to complete the verification process and will receive the e-shopping voucher via email within one working day。
(The redemption location and details are provided in the redemption email sent after Step 3)
Voucher Collection Deadlines
For TVs pre-ordered between
April 23–30 | Deadline: June 30
For TVs pre-ordered between
May 1–6 | Deadline: July 31
- 1. Eligible 2025 NEW AI TV models including QA98QN990FJXZK 、 QA85QN990FJXZK 、 QA75QN990FJXZK 、 QA65QN990FJXZK 、 QA75QN900FJXZK 、 QA65QN900FJXZK 、 QA77S95FAJXZK 、 QA65S95FAJXZK 、 QA55S95FAJXZK 、 QA98QN90FAJXZK 、QA65QN90FAJXZK 、 QA55QN90FAJXZK 、 QA50QN90FAJXZK 、 QA43QN90FAJXZK 、QA83S90FAEXZK 、 QA77S90FAEXZK 、 QA65S90FAEXZK 、 QA55S90FAJXZK 、 QA48S90FAEXZK 、 QA48S90FAEXZK 、 QA42S90FAEXZK 、QA83S85FAEXZK 、 QA77S85FAEXZK 、 QA65S85FAEXZK 、 QA55S85FAEXZK 、 QA65QN84FAJXZK 、 QA55QN84FAJXZK 、 QA55QN85FAJXZK 、QA100QN80FJXZK 、 QA75QN70FAJXZK 、 QA75Q7FAAJXZK
- 2. Authorized retailers include: AV Life, Broadway, Fortress, Chung Yuen, Suning, and Samsung’s official store on HKTVmall.
- 3. The traded-in phone must be a Samsung Galaxy smart phone and have a trade-in value of HK$300 or more.
- 4. The trade-in value will be confirm via email and is valid for 7 days from the submission date on the Trade-In website https://samsung-tradein.mrr.com.hk/client?lang=zh .
- 5. Designated Samsung Experience Stores accepting trade-ins are located in: Central, Tsim Sha Tsui, Mong Kok, Taikoo, Kai Tak, Kowloon Bay, Tseung Kwan O, Tsuen Wan, Sha Tin, and Yuen Long. (Hong Kong International Airport is excluded.)
- 6. Required documents include: the redemption letter, product invoice (handwritten receipts not accepted), e-payment receipt, completed original warranty certificate, the barcode from the TV packaging, the smartphone trade-in record (email confirmation with IMEI number), and a visit to the designated gift redemption center. See terms and conditions for details.
- The offer of up to HK$3,000 shopping vouchers for TV purchase + Galaxy smartphone trade-in is only valid in Hong Kong. Not applicable in Macau.
- Late registration or voucher collection will not be accepted.
Promotion valid from 23 Apr – 6 May 2025. Offers are subject to terms and conditions, please visit https://www.samsung.com/hk_en/offer/ce-promotion/ for details.
Other new products
NEW Gaming Monitor Promotion
NEW Home Appliances Promotion
BESPOKE Jet AI 400w Vacuum Cleaner
Gifts worth up to HK$1,540*
· BESPOKE Jet™ Clean Station Antibacterial Dust Bag (5ea)
· BESPOKE Jet™ Sweeper Microfiber Pads (4ea)
· BESPOKE Jet™ Sweeper Disposable Wet Pads (20ea)
· Jet™ Tool Kit
HK$7,090
Promotion valid from 23 Apr – 6 May 2025. Offers are subject to terms and conditions, please visit https://www.samsung.com/hk_en/offer/ce-promotion/ for details.
· AI created contents may not always be complete or correct, so please double check.
· Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.
· Features may vary by model. Check the specifications of each model for details.
· Viewing experience may vary according to types of content and format.
a. Generative Wallpaper: The number of generation attempts allowed per day may be limited. Feature is supported in countries other than China.
b. AI Upscaling: AI Upscaling may not apply to PC connection and Game Mode.
c. Bixby: Voice commands and Multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). Not all accents, dialects and expressions recognized.
d. Pet Care: Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
e. Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
