Samsung unveils new metallic black 2-door refrigerator with Mirror rising star Jer Lau

Hong Kong – 25 May 2021 – Innovative and lifestyle-forward, Samsung presents its latest RB34T series SpaceMax™ 2-Door Refrigerator, challenging common notions about home appliance design with a metallic black colour unique in the market that exudes an effortless chic complimenting the modern interior. The launch campaign stars Canto-pop group Mirror star Jeremy ‘Jer’ Lau, winner of best newcomer awards and one who challenges himself as a musical artist, whose image ranges from the hipster to the rocker; what remain steadfast is the quintessential black and cool tones not only used in his looks but throughout his unique lifestyle, in a similar spirit of the rule-breaking design the company offers.



Captivating and mysterious, the colour black has also been one of Jer’s sources of inspiration to create and explore the unknown; to him it is a cool, dapper colour and is the theme of his Monogatari song trilogy released last year centring on one’s search for the light in oneself in an ocean of darkness.

Dressed fittingly for the occasion in his favourite tone-on-tone black with pinstripe detailing, Jer is excited as he sets eyes on the feature product, the steel black Samsung RB34T series SpaceMax™ 2-Door Refrigerator, stylish and minimalist as if customised to his taste. Jer is delighted by the black metallic surface with such an industrial chic that is intriguingly unique, giving a smart and stylish look refreshingly different from what he expects from this home appliance, speaking to his personality and lifestyle. With the black refrigerator adding to the interior a flair just as unmistakable as his music, Jer muses about building his kitchen around it in a style consistent with his creative life. He jokingly compares his apparent collectedness, and his dark sense of humour - revealed only when one gets to know him - with the cool exterior of the refrigerator which turns out to be full of surprises with its versatility and sophistication.



Considers himself a carnivore, Jer enjoys preparing a good steak in his spare time, so to him a quality refrigerator that keeps food fresh longer is indispensible; the black Samsung RB34T series SpaceMax™ 2-Door Refrigerator uses All-Around Cooling technology that continually checks the temperature and circulates cool air through strategically placed vents, so every item is cooled effectively and stays fresher. Space for plentiful fresh produce is also of much importance to the gourmand when it comes to refrigerators; the model’s SpaceMax™ high-efficiency insulation makes the walls thinner to create more space and the ample 112-litre freezer capacity makes it easy to stock up on frozen foods.

The Optimal Fresh+ box in the Samsung RB34T series SpaceMax™ 2-Door Refrigerator offers the flexibility Jer emphasises as it can be used as one drawer or split into two zones with different temperatures to protect the freshness of meat as well as fruit and vegetables, ensuring that fresh food is always available despite having a busy life such as Jer’s, making this feature one that Jer likes most about the model. For those who aspire to express their personal style and define a hip, modern lifestyle, a refrigerator model tastefully designed inside and out such as this is ideal to showcase the character of an interior and take one’s living space to the next level.



For more information on Samsung’s home appliances, please visit http://www.samsung.com/hk_en or call (+852) 3698-4698 for Samsung customer service.





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