Hong Kong – October 8, 2021 –Samsung Electronics H.K. Co., Ltd. (Samsung) is committed to promoting support with art market digitalize movement. Followed by its efforts in supporting Sotheby’s, the world-renowned auction house, in their NFT Auctions preview in June, Samsung partners with the first edition of Digital Art Fair Asia this month to exhibit world-class new media artworks while delivering unparalleled NFT art curation experiences.

“Samsung is honored to be selected as the designated digital display partner for the exhibition,” Ellen Fu, Vice President, CE & Enterprise Business, Samsung Electronics H.K. Co., Ltd said. “ More than 50 Samsung Neo QLED and The Frame series showcasing a series of digital masterpieces of the fair. Pioneering in the integration of art and technology, Samsung is proud to present the best-ever Ultimate picture quality with latest Neo QLED technologies to deliver a wider range of color volume, re-defining the ideal viewing experiences in both art and television.”

Gillian Howard, Co-founder and Fair Director of Digital Art Fair Asia, said, “We would like to thank Samsung for their continuous support to our fair. With the Ultra High Definition technology and its High Dynamic Range capabilities, Samsung’s cutting-edge QLED technology will not only upgrade viewing experiences but also create brand new ones for our audience.”

The exhibition is the first large-scale ART TECH experiential exhibition centering on new media art, NFT Crypto Art and immersive art. From now until October 22, the exhibition is held in a 20,000-square-foot venue in Central with 5 art zones themed IMMERSIVE, PRESTIGE, PIONEER, NEW MEDIA and VIRTUAL REALITY, presenting high-tech art pieces from 40 international and local artists via both physical and virtual mediums. Among the line-up is the NFT series “Machine Hallucinations - Space: Metaverse” auctioned by Sotheby’s, which leads the audience into a mysterious fantasy world in an infinity mirrored room featuring pictures of human exploration in space. The series made a stunning sale at HK$39 million upon the exhibition opening.

Technology combines with art to reveal breath-taking details

Glows in the Night, the latest video artwork by Chinese artist Yang Yongliang, is one of the highlights in the PRESTIGE ZONE. Displayed on two 75-inch Samsung Neo QLED, the art piece is an elegant scenic ink painting from the distance, while more enriched artistic details among the mountains and rocks can be found with a closer look.

Equipped with the brand-new Mini LED, Samsung Neo QLED is only 1/40 the height of a conventional LED. Combined with Quantum Matrix Technology, more LED components can be packed closely together given the same screen area, producing more precise and delicate details in dark and bright areas. The Quantum HDR10+ technology delivers unmatched performance in dim and bright image display, hence truthfully presenting to the audience the artist’s creative intention in layered, breath-taking details. In addition, adopting the Infinity One design, the Neo QLED 8K family features a 0.8mm nearly bezel-less screen to create a more focused, immersive digital art experience.

Samsung The Frame showcases a series of masterpieces

Samsung The Frame is another display model used to showcase art pieces at the exhibition. Resembling an art piece itself, The Frame’s flush-to-the-wall design comes with customizable magnetic bezels in various colors, turning the exhibition hall into a classy digital art gallery. Derry Ainsworth, curator and renowned local digital artist and photographer, said, “as a professional digital artist and photographer, how to perfectly present my artwork to the audience is of utmost importance. The Frame is definitely the ideal choice for its artistic appearance and 100% realistic colors.”

The Frame is also the chosen model by various famous artists to express the unique magic of their artworks, including Turkish multi-media artist Refik Anadol, digital art and movie special effect artist Victor Wong, surrealist photographer Tommy Fung (Instagram: SurrealHK), urban artist Szabotage, digital artist and illustrator Claudia Chanhoi and more. Equipped with Quantum Processor 4K and QLED Quantum Dot Technology, which transforms light into over a billion true-to-life colors unaffected by the difference in brightness in the surroundings, The Frame deliver finest picture as well as presenting authenticity & originality of artists.

The model is also beloved by art enthusiasts, for its pre-installed Art Store brings home a wide collection from 42 countries and over 1,500 famous artists, museums and galleries, including masterpieces from Louvre, Prado Museum, Albertina, Tate Modern and Van Gogh Museum.

Exclusive privileges at The Frame Experiential Zone

Located at the IMMERSIVE ZONE on the ground floor, The Frame Experiential Zone is designed for visitors to try out the model’s one-of-a-kind art features and its exceptional display performance of various artworks. Digital Art Fair Asia visitors can enjoy exclusive Samsung The Frame online store privileges.

Samsung pays tribute to digital art through its partnership with Digital Art Fair Asia, creating a space for artists, collectors, curators and art lovers to immerse themselves in experiencing these new art mediums. The exhibition saw great success as tickets were swiftly sold out within the first few days. To further share the experience with the public, the exhibition will be extended for 5 days, until October 22, for 4,200 additional visitors. As a leader in the research and development of innovative technology, Samsung will continue to promote the development of the digital art industry with its advanced and quality electronic display solutions.

Digital Art Fair Asia Exhibition Details:

3 – 16 Oct Time: 11am to 8pm

17 Oct Time: 11am to 5pm

18 – 22 Oct Please refer to Digital Art Fair Asia official website for details

Address: Asia Standard Tower, 59-65 Queen’s Road Central, Hong Kong


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