Product News

For All Purple Enthusiasts! Galaxy S22 5G Launches New Bora Purple Color Elegant Streamlined Design, Productive Fashion Item

Welcoming Phase II of the Consumption Voucher Scheme, pre-order from August 1st

Jul 27. 2022

Hong Kong - 27 July, 2022 - Add a dazzling splash of color to life with a drop of ingenuity. Samsung Electronics H.K. Company, Limited today announced the upcoming launch of a new color, Bora Purple, for its flagship Galaxy S22 5G, adding a compelling color to the Galaxy S22’s iconic streamlined design. Bora (보라), the Korean for ‘purple’, is one of the trendiest colors of the year. The elegant and eye-catching tone attracts many fans, creating enthusiasts from all over the world. The upcoming Galaxy S22 Bora Purple is designed to evoke joy, spark creativity and celebrate individuality, perfectly matching different fashion styles and positions it as an indispensable item for fashion users. The Galaxy S22 Bora Purple will be available for pre-order in Hong Kong and Macau on 1 August, and the Galaxy A13 5G will be launched concurrently, allowing consumers to utilize the second phase of consumption vouchers to buy their favorite tech devices.

Galaxy S22 Bora Purple Sends the Trending Color to Your Hands

From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways. Purple has been a hallmark in Samsung Galaxy smartphones’ palette, starting with the earliest Orchid Gray for Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet Galaxy S21 series and the Lavender Galaxy Z Flip3, offering various eye-catching hues of purple for users. To extend purple’s heritage, we introduce our newest shade of Galaxy S22 Bora Purple, which goes hand-in-hand with Galaxy’s philosophy of embracing individuality, pushing boundaries, and relentlessly innovating under the philosophy of openness. With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm.

 

The newly launched Bora Purple paired with the Galaxy S22’s metallic texture is elegant and trendy. Not only does it add highlights to casual fashion, but it also augments the feminine temperament of office workers. The Galaxy S22 features Samsung's ultimate camera performance, impeccably capturing sceneries and fine portraits. With the device in hand, users can immediately stay on top of the trend and record the endless brilliance of life. Whether it’s an iconic K-pop star or a lifelong purple lover, Bora Purple is embracive and will continue its heritage for exciting new Galaxy devices later this year.

 

Purchase with Consumption Vouchers at a Value Price for an All-Rounded Smartphone

With the disbursement of the second phase of consumption vouchers in August, tech products have become one of the items that many consumers are considering to purchase. The Galaxy S22 series integrates stylish colors, streamlined design and high performance, including Nightography and an extremely stable videography system, which will become the choice of many smartphone users. Pre-order the Galaxy S22 Bora Purple within the specified promotion period to enjoy multiple offers and experience the convenience of Galaxy products at a value price.

 

Galaxy S22 Bora Purple Pre-Order Offers

The Galaxy S22 Bora Purple will be available for pre-order in Hong Kong and Macau from 1 August 2022. During the pre-order period, customers who pre-order and complete purchase through Hong Kong Samsung Online Shop (https://shop.samsung.com/hk_en), Samsung Experience Stores, authorized resellers and distributors’ physical and online stores, can receive a free 15W Wireless Charger Pad P2400 (suggested retail price at HKD468) (offer valid until 9 August). Upon purchase of the Galaxy S22, customers can enjoy the following promotional offers[1]:

 

  • Free Samsung Care+ Two Years Service Coverage[2] (suggested retail price at HKD1,298).
  • Enjoy up to an additional HKD300 trade-in rebate upon successful trade-in of eligible old smartphones via the dedicated Samsung Trade-in online portal.
  • Enjoy multiple entertainment experiences, including:
    •        6 months free trial of Microsoft OneDrive 100GB cloud storage (valued at HKD90).
    •        4 months free trial of YouTube Premium, enjoy offline and ad-free playback of YouTube contents (valued at HKD272).
    •        3 months free trial of Spotify Premium experience (valued at HKD174).
    •        2 months free Adobe Lightroom Trial (Value HK$78).

 

Entry-Level Galaxy A13 Unveiled, Experience the Convenience of 5G Connectivity

In addition, the Galaxy A13 5G launched concurrently will be officially open for sale on August 19. The first 5G entry-level smartphone for just around HKD1,500 offers Black, White and Light Blue. The Galaxy A13 is equipped with a 6.5-inch HD+ Infinity-V display, 50-megapixel main camera, 5,000mAh long-lasting battery and supports microSD of up to 1TB, allowing users to enjoy a high-quality 5G smartphone at an affordable price.

Availability and Suggested Retail Price

Model

Color

Suggested Retail Price

Available Date

Galaxy S22 5G

(8GB RAM + 256GB ROM)

Bora Purple

HKD6,298

10 August 2022

Galaxy A13 5G

(6GB RAM + 128 GB ROM)

Black

White

Light Blue

HKD1,998

19 August 2022

Galaxy A13 5G

(4GB RAM + 64 GB ROM)

Black

White

Light Blue

HKD1,498

19 August 2022

 

Samsung Galaxy S22 5G Specifications:

Special Features

Ultimate Video & Camera

1.     Nightography

          Clearest Night capture on a Galaxy device with Larger Pixels & Auto Framerate

2.     Cinematic Detail

          Capture lifelike and smooth videos with Super Steady System

          Enhanced Portrait Video makes your subject stand out with more depth

Next Level Performance & Power

1.     The fastest 4nm chipset in Galaxy ever

2.     Brightest Galaxy display for ultimate outdoor visibility (up to 20% brighter)

          Improved Intelligent Adaptive Refresh Rate for low-power consumption

Galaxy Signature Design

1.     Simplified design elements and Trendy but Timeless Colors

Operating Platform***

Android 12

Band^^++

5G Sub-6 FDD: N1(2100), N5(850)

5G Sub-6 TDD: N41(2500), 78(3500), N79(4500)

4G FDD-LTE: B1(2100), B2(1900), B3(1800), B4(AWS), B5(850), B7(2600), B8(900), B12(700), B13(700), B18(800), B19(800), B20(800), B25(1900), B26(850), B28(700), B66(AWS-3)

4G TDD-LTE: B34(2010), B38(2600), B39(1900), B40(2300), B41(2500)

3G WCDMA: B1(2100), B2(1900), B5(850), B8(900)

2G GSM: GSM850, GSM900, DCS1800, PCS1900

SIM card

Nano-SIM + Nano-SIM (5G + 5G)

Dimension / Weight

70.6 (W) x 146 (H) x 7.6 (D) mm/ 167g

Display**

6.1” flat FHD+ Dynamic AMOLED 2X Display (2340 x 1080, 425ppi)

Processor

Snapdragon 8 Gen 1

Memory▲

8GB RAM + 256GB ROM

MicroSD Card: not supported

Color+

Bora Purple

Battery*

3700mAh

Charging▲▲

Wireless PowerShare

        Share battery power with another smartphone or wearable▲▲▲

Super Fast Charging

        25W

Fast Wireless Charging

        15W

Camera

Rear Camera:

        Wide:

                50MP /w Dual Pixel and OIS (F1.8)

        Ultra Wide:

                Ultra-Wide 12MP (F2.2)

        Tele1:

                10MP (F2.4) (3x Optical Zoom)

Front Camera:

                10MP /w Dual Pixel (F2.2)

Camera Feature:

        Nightography: Cinematic movement, Night Portrait

                Adaptive Pixel technology

        Space Zoom

        Single Take

        Director’s View

Music Player

        Stereo speakers sound

        Ultra High Quality Audio: PCM 32bit/384kHz, DSD 64/128

Audio / Video Play Format

        Video Play Format: MP4, M4V, 3GP, 3G2, AVI, FLV, MKV, WEBM

        Audio Play Format: MP3, M4A, 3GA, AAC, OGG, OGA, WAV, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA, DFF, DSF, APE

Internet Tool

        GoogleTM (Chrome, Gmail, Google, Maps, Play Movies & TV, Drive, YouTubeTM , Photos, Voice Search, Duo, YT Music)

        Exchange Active Sync TM (Email, Contacts, Calendar)

        Samsung Galaxy Store

Sensor

Accelerometer, Barometer, Ultrasonic Fingerprint Sensor, Gyro Sensor, Geomagnetic Sensor, Hall Sensor, Light Sensor, Proximity Sensor

Dust & Water

Resistance [IP68]^

        IP6X: Dust resistant

        IPX8: Water resistant up to 1.5 meters of water for 30 minutes

Others

        Support Samsung Pay##

        Support 4G & 3G in Hong Kong & China

        Support 5G in Hong Kong & China

        Dual-SIM Dual-Standby^^

 

Connectivity

Data Transfer^^

        LTE DL Cat 20: 2000Mbps / LTE UL Cat13: 150Mbps

        DC-HSPA+ 42Mbps / HSUPA 5.76Mbps / 3G / EDGE / GPRS

Wi-Fi

        IEEE 802.11 a/b/g/n/ac/ax 2.4G+5GHz, HE80/HE160 (S22+ only), MIMO, 1024-QAM

        Wi-Fi Direct

Bluetooth®#

v5.2 (A2DP, AVRCP, DI, HFP, HID, HOGP, HSP, MAP, OPP, PAN, PBAP)

Connectivity

USB Type-C

Wireless Connectivity

        NFC

        GPS (Support A-GPS),Glonass, BeiDou, Galileo, QZSS △

**** Available on designated models

** Measured diagonally, the screen size in the full rectangle

* Performance of the battery is subject to the network, signal strength, function, selection and profile.

▲▲ It must be charged by dedicated Samsung Charger and Battery.

▲▲▲ Charging is stopped to prevent the battery from draining when its battery level is below 30%. Limited to Samsung or other brand smartphones with WPC Qi wireless charging. May not work with certain accessories, or third-party devices.

***Please visit www.samsung.com/hk_en for latest Operating Platform

^  Please visit www.samsung.com/hk_en for the Dust and Water Resistance lP68 level

^^ Subject to local network, data and messaging services.

 

++ Support 5G Network in HK: Sub6 FDD and Sub6 TDD; Support 4G Network in HK and China: FDD-LTE and TDD-LTE; 3G Network in HK: WCDMA; 3G Network in China: TD-SCDMA and WCDMA and CDMA. Subject to local network, data and messaging services.

▲ Actual available memory for end user usage may vary due to pre-configuration. The pre-configuration includes preloaded operating system and applications.

+ For reference only, please check with our staff for details.

△ GPS/A-GPS connection is subject to local network and data services and network providers may charge additional service fees. Additionally, connection times can be affected by external factors, such as surrounding environment, weather, etc

# Stereo Bluetooth is only applicable to specific headsets.

##The use of Samsung Pay in each place is subject to the laws and regulations of the service territory and any other rules determined by the relevant merchant, payment processor, payment network, regulator, and government authority. You should check the service availability for your region before use of Samsung Pay.

Samsung Galaxy A13 5G Specifications:

Special Features

 

 

 

 

 

 

 

 

 

 

Smooth Infinity Display Experience:

        6.5” 20:9 Infinity-V HD+ Display (720 x 1600), TFT

        Super Smooth 90Hz refresh rate

        One UI Core 4.1

Awesome Camera Experience:

1)    Rear: Triple Camera

                Main camera: 50MP auto focus Camera with F1.8 AF

                Depth camera: 2MP with F2.4

                Macro camera(40mm): 2MP with F2.4

        Equipped small but powerful 0.64 μm pixel sensor, captures finest details and faster autofocusing in lower light.

        Portrait

2)    Front: 5MP Camera with F2.0

Long Lasting Battery:

        5,000 mAh long lasting battery

        15W wired fast charging▲▲

        Adaptive power saving mode

Ample Storage:

        Up to 128GB internal storage and 6GB RAM

        Support microSDTM(up to 1TB)

Enriched Features for Convenient life:

        Support 5G in Hong Kong++

        Support 4G & 3G in Hong Kong & China (4 mode)++

        Support Samsung Pay##

        Support DOLBY ATMOS™

        Support fingerprint and face recognition

        Dual Messenger: Able to use two different accounts for the same social app

        Secure Folder: protect your privacy and information

        Support Emergency mode

        Support Medical info

Handy for travel:

        Support Hong Kong 5G & 4G & 3G & 2G networks++ 

        3 card slots (5G Nano-SIM + 4G Nano-SIM + MicroSD card)

        Dual-SIM Dual-Standby^

Operating Platform***

Android 12

Band++

 

5G Sub-6 FDD: N1(2100), N5(850)

5G Sub-6 TDD: N41(2500), N78(3500)

4G FDD-LTE: B1(2100), B2(1900), B3(1800), B4(AWS), B5(850), B7(2600), B8(900), B12(700), B17(700), B20(800), B26(850), B28(700), B66(AWS-3)

4G TDD-LTE: B38(2600), B40(2300), B41(2500)

3G WCDMA: B1(2100), B2(1900), B4(AWS), B5(850), B8(900)

2G GSM: GSM850, GSM900, DCS1800, PCS1900

Dimension

164.5 (L) x 76.5 (W) x 8.8 (D) mm

Weight

195 g

Display

6.5” Infinity-V HD+ Display (720 x 1600) TFT

Processor

MT6833V(5G-C), Octa-core (2.2GHz, 2.0GHz)

Memory▲

        Internal Memory: 128GB (RAM: 6GB) or 64GB (RAM: 4GB)

        Support microSDä (up to 1TB)

Color+

        Black

        White

        Light Blue

Battery *

5,000 mAh

Camera

 

 

        Rear: Triple Camera

                Main camera: 50MP auto focus Camera with F1.8 AF

                Depth camera: 2MP with F2.4

                Macro camera(40mm): 2MP with F2.4

        Front: 5MP Camera with F2.0

        Quick Launch: Double click power key to directly access to camera

        Selfie: Beautifying effect, Gesture control, Stickers, Portrait

        Face Beautifying Effect: Smoothness, Tone, Jawline, Eyes 

        Camera Modes: Pro, Night, Food, Panorama, Macro, Portrait, Photo, Video

        Filters: Original, Warm, Cool, Lolli, Frosty, Blossom, Ivory, Faded, Soft, KissMe, Greyscale, Classic, B&W

        AR Zone

        White Balance: Auto and Manual (adjustable)

        Functions: Exposure value, Face detection, Location tags, Timer, Metering Modes, ISO

        Video Recording and Playback:

        Playback: FHD (1920 x 1080) @60fps

        Recording: FHD (1920 x 1080) @30fps

Music Player

        Support 3.5mm Stereo Headset Jack

Audio / Video Play Format

 

        Video Play Format:

MP4, M4V, 3GP, 3G2, AVI, FLV, MKV, WEBM

        Audio Play Format: MP3, M4A, 3GA, AAC, OGG, OGA, WAV, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA

Tools

 

        Play Store TM 

        Google TM (Google, Chrome, Gmail, Maps, Drive, Google Play Movies & TV, Duo, Photos, Voice Search, YT Music) 

        YouTube TM

        Samsung Galaxy Store

        Support FM Radio

Sensor

Accelerometer, Fingerprint Sensor, Gyro Sensor, Geomagnetic Sensor, Virtual Light Sensing, Virtual Proximity Sensing

 

Connectivity

Data Transfer

        LTE DL Cat.13: 400Mbps / LTE UL Cat.5: 75Mbps

        DC-HSPA+ 21.1Mbps / HSUPA 5.76Mbps / 3G / EDGE / GPRS

Wi-Fi

        IEEE 802.11 a/b/g/n/ac 2.4GHz+5GHz, VHT80

        Wi-Fi Direct

Bluetooth#

V5.0 (A2DP, AVRCP, DI, HFP, HID, HOGP, HSP, MAP, OPP, PAN, PBAP)

Data Connectivity

USB type C

Wireless Connectivity
  • GPS△ / GLONASS/ Beidou/ Galileo
  • NFC

 

▲▲ It must be charged by dedicated Samsung Charger and Battery.

* Performance of the battery is subject to the network, signal strength, function, selection and profile.

++ Support 5G Network in HK: Sub6 FDD and Sub6 TDD. Support 4G Network in HK and China: FDD-LTE and TDD-LTE; 3G Network in HK: WCDMA; 3G Network in China: TD-SCDMA, WCDMA. Subject to local network, data and messaging services.

# Stereo Bluetooth is only applicable to specific headsets.

***Please visit www.samsung.com/hk_en for latest Operating Platform

^ Subject to local network, data and messaging services. Users could choose to insert both SIM cards.

▲ Actual available memory for end user usage may vary due to pre-configuration. The pre-configuration includes preloaded operating system and applications.

+ For reference only, please check with our staff for details.

△ GPS/A-GPS connection is subject to local network and data services and network providers may charge additional service fees. Additionally, connection times can be affected by external factors, such as surrounding environment, weather, etc

##The use of Samsung Pay in each place is subject to the laws and regulations of the service territory and any other rules determined by the relevant merchant, payment processor, payment network, regulator, and government authority. You should check the service availability for your region before use of Samsung Pay.

 

* All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

 

For more product information, please visit https://www.samsung.com/hk_en/ or contact Samsung’s Customer Service Hotline at (+852) 3698-4698.

 

 

[1] Offers/gifts are available on a first-come, first-served basis while stock lasts; subject to terms and conditions.

[2] Payment of deductible required, please refer to Samsung Care+ website for further details.

 

About Samsung Electronics Co., Ltd.

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