Hong Kong - 27 July, 2022 - Add a dazzling splash of color to life with a drop of ingenuity. Samsung Electronics H.K. Company, Limited today announced the upcoming launch of a new color, Bora Purple, for its flagship Galaxy S22 5G, adding a compelling color to the Galaxy S22’s iconic streamlined design. Bora (보라), the Korean for ‘purple’, is one of the trendiest colors of the year. The elegant and eye-catching tone attracts many fans, creating enthusiasts from all over the world. The upcoming Galaxy S22 Bora Purple is designed to evoke joy, spark creativity and celebrate individuality, perfectly matching different fashion styles and positions it as an indispensable item for fashion users. The Galaxy S22 Bora Purple will be available for pre-order in Hong Kong and Macau on 1 August, and the Galaxy A13 5G will be launched concurrently, allowing consumers to utilize the second phase of consumption vouchers to buy their favorite tech devices.

Galaxy S22 Bora Purple Sends the Trending Color to Your Hands

From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways. Purple has been a hallmark in Samsung Galaxy smartphones’ palette, starting with the earliest Orchid Gray for Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet Galaxy S21 series and the Lavender Galaxy Z Flip3, offering various eye-catching hues of purple for users. To extend purple’s heritage, we introduce our newest shade of Galaxy S22 Bora Purple, which goes hand-in-hand with Galaxy’s philosophy of embracing individuality, pushing boundaries, and relentlessly innovating under the philosophy of openness. With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm.

The newly launched Bora Purple paired with the Galaxy S22’s metallic texture is elegant and trendy. Not only does it add highlights to casual fashion, but it also augments the feminine temperament of office workers. The Galaxy S22 features Samsung's ultimate camera performance, impeccably capturing sceneries and fine portraits. With the device in hand, users can immediately stay on top of the trend and record the endless brilliance of life. Whether it’s an iconic K-pop star or a lifelong purple lover, Bora Purple is embracive and will continue its heritage for exciting new Galaxy devices later this year.

Purchase with Consumption Vouchers at a Value Price for an All-Rounded Smartphone

With the disbursement of the second phase of consumption vouchers in August, tech products have become one of the items that many consumers are considering to purchase. The Galaxy S22 series integrates stylish colors, streamlined design and high performance, including Nightography and an extremely stable videography system, which will become the choice of many smartphone users. Pre-order the Galaxy S22 Bora Purple within the specified promotion period to enjoy multiple offers and experience the convenience of Galaxy products at a value price.

Galaxy S22 Bora Purple Pre-Order Offers

The Galaxy S22 Bora Purple will be available for pre-order in Hong Kong and Macau from 1 August 2022. During the pre-order period, customers who pre-order and complete purchase through Hong Kong Samsung Online Shop (https://shop.samsung.com/hk_en), Samsung Experience Stores, authorized resellers and distributors’ physical and online stores, can receive a free 15W Wireless Charger Pad P2400 (suggested retail price at HKD468) (offer valid until 9 August). Upon purchase of the Galaxy S22, customers can enjoy the following promotional offers[1]:

• Free Samsung Care+ Two Years Service Coverage[2] (suggested retail price at HKD1,298).
• Enjoy up to an additional HKD300 trade-in rebate upon successful trade-in of eligible old smartphones via the dedicated Samsung Trade-in online portal.
• Enjoy multiple entertainment experiences, including:
  •        6 months free trial of Microsoft OneDrive 100GB cloud storage (valued at HKD90).
  •        4 months free trial of YouTube Premium, enjoy offline and ad-free playback of YouTube contents (valued at HKD272).
  •        3 months free trial of Spotify Premium experience (valued at HKD174).
  •        2 months free Adobe Lightroom Trial (Value HK$78).

Entry-Level Galaxy A13 Unveiled, Experience the Convenience of 5G Connectivity

In addition, the Galaxy A13 5G launched concurrently will be officially open for sale on August 19. The first 5G entry-level smartphone for just around HKD1,500 offers Black, White and Light Blue. The Galaxy A13 is equipped with a 6.5-inch HD+ Infinity-V display, 50-megapixel main camera, 5,000mAh long-lasting battery and supports microSD of up to 1TB, allowing users to enjoy a high-quality 5G smartphone at an affordable price.

Availability and Suggested Retail Price

Samsung Galaxy S22 5G Specifications:

Connectivity

**** Available on designated models

** Measured diagonally, the screen size in the full rectangle

* Performance of the battery is subject to the network, signal strength, function, selection and profile.

^▲▲ It must be charged by dedicated Samsung Charger and Battery.

^▲▲▲ Charging is stopped to prevent the battery from draining when its battery level is below 30%. Limited to Samsung or other brand smartphones with WPC Qi wireless charging. May not work with certain accessories, or third-party devices.

***Please visit www.samsung.com/hk_en for latest Operating Platform

^  Please visit www.samsung.com/hk_en for the Dust and Water Resistance lP68 level

^^ Subject to local network, data and messaging services.

++ Support 5G Network in HK: Sub6 FDD and Sub6 TDD; Support 4G Network in HK and China: FDD-LTE and TDD-LTE; 3G Network in HK: WCDMA; 3G Network in China: TD-SCDMA and WCDMA and CDMA. Subject to local network, data and messaging services.

^▲ Actual available memory for end user usage may vary due to pre-configuration. The pre-configuration includes preloaded operating system and applications.

+ For reference only, please check with our staff for details.

^△ GPS/A-GPS connection is subject to local network and data services and network providers may charge additional service fees. Additionally, connection times can be affected by external factors, such as surrounding environment, weather, etc

^# Stereo Bluetooth is only applicable to specific headsets.

^##The use of Samsung Pay in each place is subject to the laws and regulations of the service territory and any other rules determined by the relevant merchant, payment processor, payment network, regulator, and government authority. You should check the service availability for your region before use of Samsung Pay.

Samsung Galaxy A13 5G Specifications:

Connectivity

^▲▲ It must be charged by dedicated Samsung Charger and Battery.

* Performance of the battery is subject to the network, signal strength, function, selection and profile.

++ Support 5G Network in HK: Sub6 FDD and Sub6 TDD. Support 4G Network in HK and China: FDD-LTE and TDD-LTE; 3G Network in HK: WCDMA; 3G Network in China: TD-SCDMA, WCDMA. Subject to local network, data and messaging services.

^# Stereo Bluetooth is only applicable to specific headsets.

***Please visit www.samsung.com/hk_en for latest Operating Platform

^ Subject to local network, data and messaging services. Users could choose to insert both SIM cards.

▲ Actual available memory for end user usage may vary due to pre-configuration. The pre-configuration includes preloaded operating system and applications.

+ For reference only, please check with our staff for details.

^△ GPS/A-GPS connection is subject to local network and data services and network providers may charge additional service fees. Additionally, connection times can be affected by external factors, such as surrounding environment, weather, etc

##The use of Samsung Pay in each place is subject to the laws and regulations of the service territory and any other rules determined by the relevant merchant, payment processor, payment network, regulator, and government authority. You should check the service availability for your region before use of Samsung Pay.

* All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

For more product information, please visit https://www.samsung.com/hk_en/ or contact Samsung’s Customer Service Hotline at (+852) 3698-4698.

[1] Offers/gifts are available on a first-come, first-served basis while stock lasts; subject to terms and conditions.

[2] Payment of deductible required, please refer to Samsung Care+ website for further details.

About Samsung Electronics Co., Ltd.

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