Hong Kong – 17 April 2024  – Samsung Electronics, a leader in the global TV market for an unparalleled 18 consecutive years, proudly unveils its latest innovation today - the upgraded cutting-edge AI TV lineup, Soundbar, and Lifestyle Series. Marking the dawn of a new era in home entertainment, this new 2024 lineup perfectly integrates Samsung's industry-leading AI technology with its uniquely crafted design aesthetics, aiming to provide consumers with an immersive and personalised viewing experience.

 

The launch of the AI TV series marks Samsung’s latest breakthrough in the field of AI. Samsung has integrated comprehensive cutting-edge artificial intelligence technologies into its Neo QLED and OLED TV series, offering users an unprecedented high-definition and smart experience. Among these, the Neo QLED 8K QN900D is equipped with the NQ8 AI Gen3 processor, significantly enhancing image processing capabilities, and providing consumers with a more convenient, immersive and smarter viewing experience.

 

Ms. YiYin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited states, "Our latest lineup of AI TVs, Soundbars, and Lifestyle TVs stands as a powerful declaration of Samsung’s leadership and dedication to innovation in artificial intelligence. This new series is more than a reflection of our relentless drive in AI—it is a bold stride towards transforming and enriching viewer experiences. We continuously push the boundaries of innovation, transforming the way users engage with their TVs, making each viewing experience not just immersive but also highly personalised and profoundly transformative. With these advancements, we’re not just enhancing TV viewing, we are revolutionising the very essence of living and entertainment.”

 

Elevating Senses with Neo QLED 8K: Next-level AI functionality for pristine viewing experience

The all-new 2024 Neo QLED 8K series features the QN900D and QN800D models. As the flagship offering, the QN900D is equipped with the most powerful NQ8 AI Gen3 processor. Its AI Neural Processing Unit (NPU) delivers performance at double the speed of NQ4 AI Gen2 processor, complemented by a GPU that is 2.2 times faster and a CPUⁱ that boasts a 30% increase in speed. The leap in neural network capacity from 64 to 512ⁱⁱ marks a significant enhancement in AI computing power. This advancement introduces a suite of innovative AI features to consumers, ensuring an unmatched viewing experience that redefines expectations.

 

With AI-driven picture technology, every scene on the Neo QLED 8K is a visual feast, showcasing the finest details and subtle nuances in exceptional clarity and naturalness, from facial expressions to the slightest changes in the scene. The 8K AI Upscaling Proⁱⁱⁱ elevates the 4K viewing experience to 8K, allowing users to enjoy image clarity and detail that is 1.8 times superior to traditional 4K TVs and a 90% approximation to native 8K experience^iv. This year's addition of AI Customisation Mode^v adjusts the picture for each scene based on content and viewing habits. The AI Motion Enhancer Pro^vi, designed for sports enthusiasts, uses picture detection technology to identify the sport being displayed, and advanced algorithms to make fast-moving subjects in the picture smoother and clearer, especially for the summer's major sports events, allowing users to fully immerse in their favourite competitions. Similarly, the AI Auto Game Mode automatically analyses the type of game^vii being played on TV, providing exclusive game settings for each type, freeing users from the hassle of manual game settings and offering a more immersive and engaging gaming experience.

 

The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro utilises AI technology to analyse content and extract dialogue from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

Elevating Home Integration and Connectivity: Samsung's Smart, Energy-efficient and Convenient Digital Ecosystem

This year, Samsung AI TVs have achieved significant breakthroughs in integration and connectivity, enabling seamless connection to home networks, various devices, and IoT systems right from the initial setup. Coupled with the newly introduced AI Energy Mode^viii, energy consumption is effectively reduced by 23% without compromising picture quality. Connected smart devices can be clearly viewed in a 3D Map View within the SmartThings app, presenting a three-dimensional virtual image. Users can easily monitor their devices and conveniently adjust lighting, temperature, air quality, and energy consumption^ix from anywhere. By connecting various smart devices through SmartThings, users can enjoy a plethora of different experiences. The 2024 Tizen OS prioritises video content, offering personalised recommendations and a comprehensive experience tailored to the preferences of each family member based on different accounts set up on the smart TV. Users can enjoy the convenience of cutting-edge technology and seamless connectivity between devices in their daily lives.

 

·         Workout Tracker: By connecting the TV with a Galaxy Watch, users can enjoy their favourite shows while tracking their workout performance in real time. This ensures home fitness is both easy and fun, seamlessly integrating with the user's lifestyle.

·         Mobile Smart Connect: Simply bring a Samsung Galaxy phone close to the TV to easily connect via the SmartThings Mobile Plugin, transforming the smartphone into a multifunctional remote control. This grants users greater control over the screen with a simple pop-up interface and customisable dashboard, making app navigation more convenient and enhancing the user experience.

·         360 Audio Mode^x: Samsung Galaxy Buds can now seamlessly connect to the TV. With multi-channel technology and improved head tracking functionality, sound direction can be precisely located as you move your head, offering spatial audio that immerses users in the visual content and gaming world.

·         Philips Hue Sync TV App: Sync smart lighting with the content on the screen to create ambiance and enhance the viewing and gaming experience with immersive lighting. Users can adjust the brightness of Philips Hue lights through SmartThings and switch between watching movies, gaming, and music modes for an immersive audio-visual experience.

·         Samsung Knox Security Technology: Samsung Smart TVs ensure a secure and connected home environment by actively detecting potential hacking threats and flagging any unauthorised changes in the Tizen operating system. A secure connection with Samsung Knox Vault ensures seamless protection of users' personal data, reflecting Samsung's commitment to meeting the comprehensive needs of modern life.

 

 

Comprehensive Entertainment Choices: Samsung Neo QLED 4K Redefines New Audio-Visual Standards with the First Glare-Free OLED

In addition to the flagship 8K series, the popular Neo QLED 4K series inherits the latest Neo QLED 8K technology and is equipped with the NQ4 AI Gen2 processor, significantly enhancing the viewing experience. With Real Depth Enhancer Pro and Quantum Matrix Technology, the Neo QLED 4K maintains unparalleled clarity and contrast, even in complex scenes. Moreover, the Neo QLED 4K is the world's first display to receive “Pantone validated” approval, offering ultimate colour accuracy. Combined with the immersive audio experience of Dolby Atmos technology, it redefines the standards of 4K UHD viewing. The Neo QLED 4K series offers a variety of sizes to flexibly meet the demands of any viewing space.

 

To cater to movie enthusiasts, Samsung introduces the first anti-glare OLED TV, the S95D, effectively eliminating light reflection while maintaining deep blacks and clear images under any lighting conditions. This allows users to focus on the movie content without being disturbed by reflections. The OLED S95D uses the same NQ4 AI Gen2 processor as the Neo QLED 4K series, coupled with OLED HDR Pro technology^xi, providing 70% higher brightness than OLED HDR+^xii, thus offering richer contrast. The image processor dynamically adapts to the tone of each scene, greatly enhancing the viewing pleasure and elevating the picture quality to new heights. Additionally, the TV supports Motion Xcelerator 144Hz^xiii, ensuring smooth, lag-free action, and significantly reducing motion blur. The OLED TV series combines a stylish appearance and will launch the S95D and S90D models this year. In addition to existing sizes, the S90D will also introduce a new 48-inch model, offering a tailored perfect audio-visual experience for various home spaces.

 

 

Samsung Soundbar Series: The Pinnacle of Sound Performance

Samsung has consistently raised the bar for home entertainment systems, maintaining its position as the world’s best-selling soundbar brand for the past 10 consecutive years^xiv. This success is rooted in Samsung's commitment to excellent sound quality and innovative breakthroughs. Features like Q-Symphony and SpaceFit Sound exemplify this innovation by automatically adjusting the sound to suit the user's environment, thus delivering a smart, deeply immersive audio experience.

 

 

·         The latest 2024 Q-Series Q990D Soundbar: Equipped with an 11.1.4-channel setup, it supports wireless Dolby Atmos technology and the unique feature Q-Symphony, which automatically synchronises all speakers of the TV and Q990D. Additionally, it uses Active Voice Amplifier (AVA) technology to real-time calibrate audio dialogues based on environmental noise, providing optimal sound quality. The Q990D also proactively expands gaming console connectivity, supporting a 4K/120Hz connection option on the upgraded HDMI 2.1, significantly enhancing the smoothness of home gaming audio and visuals. New features such as Sound Grouping and Group Play synchronise rear speakers and whole-home audio devices with the main Soundbar, creating a novel immersive music experience that fills the space with astounding sound. Moreover, a personal listening feature allows users to enjoy music through rear speakers without disturbing others. This design showcases Samsung’s leadership as the best-selling Soundbar brand globally over the past decade^xiv, embodying its continuous pursuit of innovation and excellence.

 

·         Ultra-Slim Soundbar Series: This year, the newly-launched S800D and S700D series come with an ultra-slim design, which is not only suitable for families seeking to save space but also supports wireless Dolby Atmos and HDMI eARC, utilising advanced audio technology to significantly enhance sound quality. This reflects a product design philosophy that combines a sleek appearance with outstanding performance.

 

 

Samsung NEO QLED 8K Series - Exclusive Pre-order Privileges

From 17 April to 2 May, customers can pre-order a range of AI TVs and Soundbars at Samsung's online store and through major distributors, to be among the first to experience the exceptional allure of future televisions. Additionally, Samsung has also prepared a series of exclusive offers for users: customers who pre-order a designated 2024 Samsung TV model will receive a Galaxy S24 Ultra and the latest model Soundbar. Moreover, there is also a chance to participate in a game to win an array of valuable prizes^xi , all in total HKD 100,000 with 18 gifts. Don’t miss out. Terms and conditions apply.

 

 

Availability and Suggested Retail Prices

The 2024 Samsung TV Lineup and Soundbar series will be available for pre-order from 17 April to 2 May, with the following suggested retail prices:

 

 

 

For more information on Samsung Home Appliances, please visit: http://www.samsung.com/hk_en, or contact Samsung customer hotline at (+852) 3698-4698.

 

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

 

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ⁱCompared to the NQ4 AI Gen2 processor. Exclusive to the Neo QLED 8K QN900D. Available features may vary by model.

ⁱⁱCompared to the 2023 Neural Quantum Processor 8K. Exclusive to the Neo QLED 8K QN900D. Available features may vary by model.

ⁱⁱⁱThe Neo QLED 8K QN900D supports 8K AI Upscaling Pro. The QN800D supports 8K AI High Resolution Enhancement. Viewing experiences may vary depending on content type and format. This feature is not applicable to PC connections and game modes.

^iv  Based on consumer survey in the US and Korea. Participants were asked to quantify the difference they perceived by comparing contents up-scaled on Neo QLED 4K/8K TVs to that of a reference provided in SD, HD, FHD, 4K, and 8K (expressed in vertical pixels) bearing in mind "picture clarity and details". Contents with little movements were used to enable participants to observe the difference."1.8 times" is the difference between the average perceived vertical pixels of the content up-scaled on Neo QLED 4K TV and the same content up-scaled on Neo QLED 8K TV.“90%" is the average perceived picture clarity and detail survey participants answered when compared to native 8K content provided as reference.

^vThis feature may not be available at the time of purchase and requires a firmware update later on to be supported.

^viThe Neo QLED 8K QN900D supports AI Motion Enhancement Technology Pro. The QN800D supports AI Motion Enhancer Pro. Viewing experiences may vary depending on content type and format. This feature is not applicable to PC connections and game modes.

^viiSupport is only available for certain gaming consoles and may vary depending on game content and format.

^viiiBase on Samsung internal testing. Test was conducted on 65” QN800C and in comparison of energy saving between AI Energy Mode ON and OFF. Actual usage result may vary from models.

^ixRequires the use of SmartThings-compatible smart accessories.

^x360 Audio Mode is compatible with and only applicable to Galaxy Buds Live, Buds Pro, Buds2, and Buds2 Pro. Galaxy Buds must be purchased separately.

^xiThe S95D supports OLED HDR Pro. Available features may vary by model.

^xiiHDR brightness range is based on internal testing standards and may vary depending on viewing conditions or specifications.

^xiiiThe S95D and S90D support Motion Xcelerator 144Hz. Available features may vary by model.

^xivSource: Worldwide Home Audio Quarterly by Futuresource Consulting Ltd., based on global Soundbar market share: annual sales units and amount. The survey results do not represent an endorsement of Samsung. Any reliance on these survey results is at the third party's own risk.