To contribute to humanity through AI, Samsung Electronics set forth the Principles of AI Ethics for fairness, transparency and accountability which are reflected in every aspect of our business activities.
Fairness
We will apply the values of respecting human rights, equality, and diversity in AI throughout its entire lifecycle.
We will not encourage or propagate negative or unfair bias.
We will endeavor to provide easy access to all users.
Transparency
Users will be made aware that they are interacting with AI.
AI will be explained so users can clearly understand the technology.
The process of collecting or utilizing personal data in AI services will be transparent.
Accountability
We will apply the principles of prioritizing social and ethical responsibility to AI to prevent any infringement on human rights.
AI will be protected with strong security measures to prevent vulnerabilities to cyberattacks.
We will work to ensure that AI benefits society and promotes corporate citizenship.