Discover a shift for sofa design

Samsung Nordic is continuously contributing to tomorrow’s watching experiences by developing their norm breaking TV range to fit with all kinds of behaviors. But still, there’s another vital part influencing the full watching experience – the sofa. If not only TVs but even the sofa would be adapted to tomorrow’s watching behaviors, how would it look?

Shift is a conceptual prototype and is not available for purchase in Samsung's product range.

Follow the journey

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Flexibility at its core

Shift is a concept developed to be as flexible as possible, making it shiftable to any posture, watching behavior and room.

About Shift

A watching platform concept

Discover a watching platform concept adapted to tomorrow’s TV technology and watching behaviors.

The Design

Colors & material

How could one make as flexible choices of colors and material as possible? Dig into the details behind SHIFT’s design.

The functionality

Configurations & suspensions

How would a watching platform concept be designed to fit with any watching posture, behavior or room? Discover the functional details of SHIFT.

Unlimited design possibilities

What does a future platform look like to you? SHIFT is a flexible concept created to be challenged with new design ideas. Get inspired by our different scale models.

Developing Shift

The creative process

How do you create a concept adapted to new technology and human watching behaviors without compromising on comfort? Read about the process step by step.

New watching behaviors

TVs for any behavior and room

Samsung Nordic’s Tech Product Manager for TV and Audio walks you through how the watching trends of today and tomorrow are leading the way for Samsung Nordic’s TV range.

Magnus talks Magnus talks

Today’s sofa design

Insights behind SHIFT

Dig into design firm Form us With Love’s insights about today’s sofas regarding design, material, behaviors and technology – all leading the way to SHIFT.

Discover TVs for every room

To create a better watching experience, Samsung Nordic offers TVs every room. Explore TVs developed for all kinds of moments and watching behaviors.