As the wireless industry has pressed forward toward the commercialization of 5G networks, many expect a rapid change in the development of new technologies and customer experiences. Never has it been more important to have a retail experience that is in line with customer expectations of what is to come. With thousands of stores located across South Korea, SK Telecom needed a partner that not only understood the retail landscape, but also had the expertise and experience to deliver an effective solution with the latest technology to meet the needs and expectations of a telecommunications industry that is constantly changing. The solution needed to engage customers with effective messaging, while also delivering efficiencies to avoid taking valuable time away from store employees.

Samsung installed its powerful OMN-D window displays which are capable of ultra-high brightness, up to 3,000 nits, for full visibility even in direct sunlight. The displays feature two screens that can show information inside and outside the store window simultaneously to help capture attention at high-traffic locations. The displays feature a slim, space-efficient design, are dust-resistant and built to last – even in high-temperature environments.

Samsung’s QMR series displays are a modern upgrade to printed materials providing an elevated aesthetic and saving time and money. Featuring Dynamic Crystal Display, QMR 55” displays deliver a wider spectrum of colours, ensuring every image stays on-brand and enhances on-screen Text to so every message is clearly visible. QMR displays also feature a Crystal 4K Processor and upscaling technology to deliver UHD level picture quality even with lower resolution source content.

SK Telecom is also utilizing Samsung’s QMN 85” displays in-store to showcase impactful branded video content. QMN displays feature eye-catching UHD resolution and a large screen to ensure videos are highly-polished and deliver a meaningful brand experience for current and potential customers.

Delivering promotions at the right time and place is key to SK Telecom’s success. MagicINFO enables seamless display and content management remotely. This means the company can publish promotions across stores nationwide at the push of a button. MagicINFO helped to create a streamlined and efficient process for distributing and updating the latest promotions while also ensuring consistency for each store with Samsung SMART Signage.

• OMN-D 55”: Window display, 1 unit
• QMR 55”: Promotion display, 2-3 units per store
• QMN 85”: Branding promotion display, 1 unit per store
• MagicINFO : Display & contents management solution license, 1 copy

With roughly 6,000 displays to be installed across 1,400 retail locations in just four years, Samsung displays are an integral part of each store. SK Telecom is now equipped with an efficient customer communication network delivering crystal-clear content any time, day or night, all managed by a powerful remote hardware and software management solution. This also allows individual store employees to keep their focus on their customers. Samsung technology gave SK Telecom the tools it needs to create a first-class experience for its customers, and will continue to provide SK Telecom ongoing support to ensure the displays in each store continue to operate efficiently.