QLED TVs take advantage of the many unique characteristics that Quantum dots offer such as "high luminance". Luminance refers to how bright a screen looks and that brightness is an important factor affecting other elements of image quality. First, contrast ratio is naturally improved when brightness is higher. When bright and dark representation of videos and images can be widely expressed, it's known as HDR (high dynamic range). This HDR, which is an essential component of picture quality, is enhanced further providing crisp and rich images.

Now, let's have a look at how all this affects colour.

The effect of brightness on overall colour quality is simple. For example in the red colour spectrum there is a range of bright and dark reds, but QLED TVs express this range of colours better. This unique QLED technology, along with other black implementation technologies such as Direct Full Array, provides a completely different picture quality and a more realistic viewing experience compared to non-QLED TVs.

As you might have guessed, an OLED TV’s biggest advantage is its ability to display ultra-deep blacks. They express a higher contrast ratio that produces a clearer picture when viewed in dark environments. This makes OLED TVs ideal if you enjoy watching TV during the night or in dimly lit rooms.
Still, Samsung’s most recent OLED TV's precise Pantone-certified colours combined with HDR 10+ technology expresses the subtleties of lighter areas. This enables you to enjoy vivid colours and brightness, even in typical daytime settings.

Neo QLED TVs encompass the advantages of QLED TVs and take it up a notch with Quantum Mini LEDs that are 1/40th the size of conventional LEDs. This means more LEDs can be placed into a smaller area to control the screen with more precision to achieve a much better picture quality. Its excellent black rendering, coupled with the brightness and vibrancy of QLED TVs, makes Neo QLED TVs stand out as highly advanced technology. They are slim as well, making them sleek TVs that can match your interior.

It's time to choose your next screen, but still not sure?
Then let’s change the question.
Instead of asking “What is the best TV?”, ask yourself “When does my TV’s performance matter most?”

If you enjoy watching with your family and friends in a bright environment, QLED TVs that deliver stunning brightness and colour accuracy will be the TV for you.
But if you like watching in darker environments, OLED TVs that render true blacks may be your go-to option.
Neo QLED TVs are an excellent choice if you want TVs that can portray excellent colour and contrast levels in any environment.
Now that you understand the technical differences and the unique benefits that each TV has to offer, choose the optimal TV that best corresponds to your viewing environment.