Playing video Playing video

Playing video Playing video

Playing video Playing video

* 4K Upscaling enhances content to near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format. 4K AI Upscaling may not apply to PC connection, and certain conditions of Game Mode.

Playing video Playing video

* Viewing experience may vary according to types of content and format.
** Upscaling may not apply to PC connection and Game Mode.

Playing video Playing video

Picture Quality

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Elephants are walking around in a wide field. The scene after applying HDR 10+ ADAPTIVE\/GAMING technology is much brighter and crisper than the SDR version.

Elephants are walking around in a wide field. The scene after applying HDR 10+ ADAPTIVE\/GAMING technology is much brighter and crisper than the SDR version.

Neo Quantum HDR+

Elevate your 4K viewing with superb brightness and vivid colours

Elevate your viewing pleasure by experiencing superb brightness combined with dynamically adaptive scenes in 4K resolution. Neo Quantum HDR+ brings you a more vivid colour experience in a higher dynamic range like none other.

* The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Anti Reflection

Minimizes glare to reduce unwanted distractions

Don’t let the brightness of the sun to interrupt the midday match, or lamp reflections to ruin your evening movie. Our critically acclaimed Anti Reflection technology allows less distractions from reflecting light from any seat in the house, which means you can lose yourself in the latest blockbuster.

Real Depth Enhancer

Three-dimensional Real Depth enabled by powerful neural networks

Real Depth Enhancer now mirrors how human eyes process depth by increasing foreground contrast. So, when you are watching a nature documentary, Real Depth Enhancer enhances an elephant’s wrinkles while leaving the background as is – just as a person’s eyes would.

* Viewing experience may vary according to types of content and format.

PANTONE Validated

Enjoy authentic colour validated by PANTONE, only on Samsung screens

Now meet fully authentic, accurate colour validated by PANTONE. As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated’ provides validation on accurate expression of 2,030 PANTONE colours and newly added 110 skin tone shades. This is the world’s first TV product to receive PANTONE validation. Now you can enjoy an accurate, comfortable watching experience.

*Received certification from Pantone in December 29, 2021

The screen during daylight is bright while it's adjusted to be softer on the eyes at night. VDE tested logo is on display.

The screen during daylight is bright while it's adjusted to be softer on the eyes at night. VDE tested logo is on display.

EyeComfort Mode

Intelligent picture optimized for your eyes

Samsung’s unique EyeComfort Mode preloads local sunset and sunrise times to your screen, so it can automatically adjust your display. Also, it lowers brightness and colours after sunset, so your screen is softer on your eyes - making it easier to unwind and rest at the end of the day.

* Content services and recommendation may vary by region. Agreement to the Smart Hub Terms and Conditions and Privacy Policy is required before use. Some services are available to watch after registration and subscription. Requires Samsung Account.

Auto HDR Remastering

Enjoy HDR-like picture quality even with SDR content

Now, transform SDR content into near-HDR quality by using deep learning algorithms. By learning the differences between SDR and HDR, the algorithms convert SDR content into near-HDR quality with brighter highlights, more vibrant colours and clearer details.

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Gaming Experience

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Gaming Hub

Where gaming comes together

Smart Hub now acts as a convenient conduit to your favourite cloud gaming platforms, console games and standalone apps. It displays recommendations for other games across platforms, saving you time so you can speed-run the game selection process.

* Supported features and games can vary by countries and models.
** A controller maybe required depending on the specific game you are playing on the Gaming Hub.
*** You may need to download apps depending on the game or service.
**** Internet connection, additional gaming service subscription maybe required.
***** Content services are subject to change without notifications.
****** Requires Samsung account.
******* You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.
******** You will need a free Samsung Account to access our Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.

Motion Xcelerator Turbo Pro

More winning games, rendered with exceptional motion processing.

With the innovative 4K 144 Hz feature on your TV screen, Motion Xcelerator Turbo Pro delivers peak performance, creating consistently crisp visuals at blazing fast speeds.

* 4K 144hz is only available with PC connected content. Requires certain graphic card on PC and performance may vary.

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Sound

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A person on a boat is making circular motion on the water. Built-in speakers follow the sound of the boat as it moves.

A person on a boat is making circular motion on the water. Built-in speakers follow the sound of the boat as it moves.

OTS+

Dynamic, realistic sound that tracks the action

With built-in speakers, you can experience vividly realistic 3D sound that puts you in the middle of the action.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from TV and a soundbar orchestrated in harmony. Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

* Check for Q-Symphony compatibility on soundbar product specifications.
** Soundbar sold separately .

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Smart Features

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Smart Hub

Discover your favourite movies, TV shows, games and ambient screens all in one place

Samsung’s new Smart Hub puts content curation and discovery front and centre, so you spend less time searching and more time streaming movies, games and shows you enjoy. With three categories - Media, Game, and Ambient Smart Hub - optimize your TV experience based on how you use your TV.

* Content services and recommendation may vary by regions.
** Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
*** Some services are available to watch after registration and subscription.
**** Requires Samsung account.
***** UI is subject to change without prior notice.
****** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.
******* You will need a free Samsung Account to access our Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.

SmartThings

Your best home butler

Let SmartThings detect, connect and display all the devices present around your screen. With built-in hub, now you can fully enjoy enhanced connectivity without additional devices. Also, intuitively see and simply control devices at a glance with Samsung’s unique 3D Map View UI. In addition to this,

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
*** Connected devices are sold separately.
**** Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.
***** UI is subject to change without prior notice.
****** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.
******* You will need a free Samsung Account to access our Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.

Samsung TV Plus

The best of TV. All for free.

All the entertainment you want at zero cost. Choose from numerous live TV channel spanning multiple genres like news, entertainment, sports, and more.

* Certain region only.
** Channels may vary by country and are subject to change without notifications.
*** Supported Samsung devices may vary by country.
**** Requires Samsung account.
***** UI is subject to change without prior notice.
***** Ads may appear on Samsung TV Plus.
****** Available for free on Samsung Smart TVs since 2016.

NFT Universe

Appreciate your favourite NFTs and shop from notable marketplaces on the big screen

With the Samsung NFT Platform, you can browse, purchase, and enjoy your favorite NFTs right from your Samsung TV. NFT Universe is the world’s first NFT aggregation platform integrated into TVs, making it possible for you to appreciate photorealistic NFTs rendered on some of the largest screens. You can also curate NFT content from renowned marketplaces and enjoy an art-gallery-quality viewing experience at home, making browsing and shopping NFTs easier.

* Additional purchase required.
** Requires Samsung account.
*** Log in to third-party services may be required. Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.
**** UI may vary by country and is subject to change without notifications.
***** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.
****** You will need a free Samsung Account to access our Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.

SlimFit Cam

Expand your world with SlimFit Cam

Simply connect the SlimFit Cam to your TV to chat with your loved ones on a big screen and also to access other video-related apps.

* Please note that the SlimFit Cam may fall if the TV is tilted, rotated or not installed properly. This may cause damage to the product.
** Compatible TV must be at least 25mm from the wall.
*** UI may vary by country and is subject to change without notifications.
**** Compatibility disclaimer (may vary by model).
***** Samsung Account is needed.
****** Sold separately.
******* You will need a free Samsung Account to access our Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.
******** SlimFit Cam sold separately.

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Why Samsung TV

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AI Energy Mode

AI Energy Mode

AI Energy Mode

Energy saving with AI Energy mode and SmartThings

With AI Energy Mode, you can conserve power. Surrounding light levels are automatically detected and analyzed to adjust the brightness, reducing overall power consumption.

* AI Energy Mode is exclusive to 2023 new models of CU7000↑ and 32" LS03C. The actual power reduction may vary by model and is based on internal testing. It is supported only in certain regions. The SmartThings app is required to utilize AI Energy Mode. Please note that AI Energy Mode does not support Game, Intelligent, Art, Screen Mirroring, Ambient or Retail Mode. For NA, LATAM, KR, SE Asia, SW Asia: In environments where the surrounding light exceeds 120 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. For EU, CIS, Africa: In environments where the surrounding light exceeds 80 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content.

Samsung Knox

Your privacy. Secured. On Samsung TVs

Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates further protect your TV from harmful attacks.

* UI is subject to change without prior notice.
** Samsung Knox applies to Samsung TVs powered by Tizen®, launched since 2015.
*** Security software update is guaranteed for at least three years from TV product launch.
**** Latest TV software update is required.

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