Connecting through Fitness
Samsung teamed up with Farinaz Lari, the first female World Champion Kickboxer, to reconnect her with her best friend, Sogol, over a virtual workout. We met Farinaz at her home in Vancouver, BC, where she prepared to put on an intense training session with a mystery client. Little did Farinaz know, Sogol was the mystery client.
Connecting through Photography
Samsung teamed up with professional photographer and creative producer, Mr. KOA, to shoot and edit content in 8K. We met him at his home in Toronto, Ontario, where he prepared to shoot with a special guest. To Ryan's surprise, his cousin, Brendon, was the special guest.
Connecting through Food
Samsung teamed up with Isabelle Cheng, a talented food content creator, to reconnect her with Vanessa, one of her closest friends in the space. We met Isabelle at her home in Toronto, Ontario, where she and Vanessa shared a virtual lunch using the Galaxy S22 Ultra and Galaxy Tab 4. Little did Isabelle know, Vanessa was outside the whole time.
Connecting through Gaming
Samsung teamed up with Fred VanVleet of the Toronto Raptors and rising women’s Canadian born basketball star, Deniya Prawl for an exclusive gaming session at Fred’s home in Toronto, Ontario. Deniya thought she was just playing a friendly game against a random, not knowing that it was secretly Fred on the other end of the headset the whole time. Right when she thought it was finished, Fred walked into the room and gave Deniya the surprise of a lifetime.
Connecting through Work Productivity
Samsung teamed up with Canadian sports broadcaster Faizal Khamisa to conduct a virtual interview with a special mystery guest. Faizal is no stranger to interviews, but when we told him he would be conducting an interview using Samsung products, his best friend Jamil was the last person he expected to see.
