The most mobile-friendly TV

TV that rotates to fit your content

Mobile Optimized Screen

Enjoy all your mobile contents bigger and better with The Sero, which rotates from landscape to portrait mode.

* Images and videos are simulated and for illustration purposes only.

Playing video Playing video

Playing video Playing video

Enjoy what's on, not the reflections

Matte Display

Fully enjoy what's on the screen with the new Matte Display that drastically reduces glare.

* Conventional product refers to the previous model of The Sero.

Powerful sound that fill your space

Premium 4.1ch 60W Speakers

Stream your favorite playlist from your smartphone to The Sero's powerful 4.1ch 60-watt speakers for a remarkably immersive experience.

Playing video Playing video

See the world in QLED

100% Color Volume

Enrich your viewing experience with QLED technology. Whatever you’re watching, it’s all spectacular in stunning QLED picture quality with a billion shades of color with Quantum Dot.

* 100% color volume measured to DCI-P3 standard, certified by VDE.

Sero Design

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A display as unique as your own style

Dynamic design, enormous possibility

Elegantly minimal in Navy Blue, The Sero is a space-saving stylish addition to any interior.

The Sero's Vertical Design, All-in-1 Floor Stand and Premium 60W Speakers are on display.

The Sero's Vertical Design, All-in-1 Floor Stand and Premium 60W Speakers are on display.

Singular display, unparalleled style

Vertical Design

Vertical Screen with an All-in-1 Floor Stand and Premium 60W Speakers.

* Images and videos are simulated and for illustration purposes only.

The wheels of The Sero are on display. Then a birds eye view of a home is on display to show that The Sero can be rolled to and from multiple places of a home.

The wheels of The Sero are on display. Then a birds eye view of a home is on display to show that The Sero can be rolled to and from multiple places of a home.

So easy to move around

The Sero Wheel

The Sero Wheel allows you to move your TV so you can enjoy it in any room of your home.

* The Sero Wheel sold separately

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Usability

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Mirror your mobile device

Mobile Mirroring

Mirror content for a bigger and better experience from your mobile devices via SmartThings, or pair with your Apple devices to project via Airplay.

* This service only works when TV and mobile are turned on.
** Requires SmartThings app download and installation.
*** Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.
**** Apple AirPlay may not be supported depending on the model or geographical area.
***** You will need a free Samsung Account to access our Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.

Just tap to mirror

Just tap to mirror

Just tap to mirror

Tap View

Just one tap on the bezel is all it takes to show content from your smartphone on The Sero.

* This service only works when TV and mobile are turned on.
** Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.
*** Requires SmartThings app download and installation.

Mobile content just got bigger

Mobile entertainment

Say goodbye to the black bars that show when you play a video shot from your smartphone on TV. The Sero displays an optimized aspect ratio so you can fully enjoy content, apps and social media on the big screen.

The Sero is on display in ambient mode switching from My Album, Cinemagraph, Decor and Special Edition.

The Sero is on display in ambient mode switching from My Album, Cinemagraph, Decor and Special Edition.

A new look to your room

Ambient Mode+

The Sero blends seamlessly into any space. Change your room's vibe with various Ambient Modes.

* Images are simulated and for illustration purposes only.

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QLED Tech

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Turn what you love into 4K

AI Upscaling

From color and texture data, to lighting and contrast details, The Sero upscales everything to 4K picture quality by analyzing each scene of your content. It works even if your content source’s quality isn’t 4K.

* Viewing experience may vary according to types of content and format.

Surroundings change, picture stays perfect

Adaptive Picture

Experience perfect picture that is automatically optimized for brightness and contrast of the screen depending on the viewing condition and content you are watching.

* Image is simulated and for illustration purposes only.

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Gaming

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Where Gaming Comes Together

Gaming Hub

Samsung Gaming Hub is the new home for gaming on your 2022 Samsung Smart TV. Instantly play some of the biggest games from Xbox and other top game streaming partners with no downloads, storage limits or console required. Just switch on your TV and play. You can also stream gaming videos from Twitch.

* Supported features and games can vary by countries/models.
** A controller may be required depending on the specific game you are playing on the Gaming Hub.
*** You may need to download apps depending on the game or service.
**** Internet connection, additional gaming service subscription required.
***** Streaming music while playing games and AI upscaling available in certain Smart TV models. (not available in Q60B, BU8500, BU8000)
****** Stadia will not longer be provided on Gaming Hub after 18 January, 2023. For more information, visit g.co/stadia/faq​
******* You will need a free Samsung Account to access our Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.

Stream Xbox games on Samsung TV

Xbox Game Pass

Access hundreds of Xbox games on your Samsung Smart TV. With the Xbox Game Pass, there’s no need for a separate console to play your favorite games.**

** Available on 2022 Samsung Smart TVs in selected countries. Internet connection, Xbox Game Pass Ultimate and compatible controller required.

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Smart

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The smart way to access your favourite content

Smart_Hub

Discover your favorite movies, TV shows, games and ambient screens all in one place.

* Smart services and GUI (Graphic User Interface) may vary by model, region, language.
** Some services are available to watch after registration and subscription.
*** You will need a free Samsung Account to access our Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.

Control your home with SmartThings

Control your home with SmartThings

Control your home with SmartThings

SmartThings

SmartThings can seamlessly connect your smart devices to make smart living. You can control devices directly with a remote or voice.

* Available technology, functions and features may vary by country, service provider, network environment or product.
** Requires Wi-Fi, Bluetooth connection and devices registered to the SmartThings app.
*** Connected devices are sold separately.
**** A separate SmartThings Dongle is required to connect to Zigbee devices. (Connection to Z-Wave device is not supported.)
***** You will need a free Samsung Account to access our Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.

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