Our Brand

Sustainability for and Led
by the Future Generations

Introducing Samsung's Future Generation employees and their commitment to delivering a sustainable future.

Assorted Samsung Eco-Friends accessories on display at the Samsung Store, catering to various Samsung Galaxy devices. A tagline reading 'Samsung Eco-Friends Style up for everyday sustainability with Eco-Friends' is presented atop the accessories. Assorted Samsung Eco-Friends accessories on display at the Samsung Store, catering to various Samsung Galaxy devices. A tagline reading 'Samsung Eco-Friends Style up for everyday sustainability with Eco-Friends' is presented atop the accessories.

Our journey towards 'Everyday Sustainability'

Sustainability is a group effort, and every member of our Samsung family is motivated to carry on this journey. Samsung Electronics announced its new environmental strategy — a comprehensive drive to join global efforts to tackle climate change. Samsung's strategy strives to deliver sustainable business today and into the future by focusing on achieving net-zero emissions by 2050, developing energy and resource-efficient products and investing in innovative technologies for a better planet. We aim to source 50% of the plastic used in its products from recycled resin by 2030, increasing to 100% by 2050. This strategy extends beyond devices and appliances to other products like accessories too, making these everyday items resource-efficient as well.

A collage of four scenes. A young woman is shown talking in front of a wall, with a green field partly showing on the side. The second scene presents various plastic litter on the beach. There is a person in the distance with some plastic picked up in his hands. Another scene illustrates a cat  leaning against a small side table constructed with sustainable cardboard box packaging. A different scene depicts a young woman smiling with a large backdrop of animated green leaves. A collage of four scenes. A young woman is shown talking in front of a wall, with a green field partly showing on the side. The second scene presents various plastic litter on the beach. There is a person in the distance with some plastic picked up in his hands. Another scene illustrates a cat  leaning against a small side table constructed with sustainable cardboard box packaging. A different scene depicts a young woman smiling with a large backdrop of animated green leaves.

Shaping a culture of everyday sustainability with the future generation

The Samsung Future Generation Lab brings together our youngest generation of employees from all over the world. They look for ways in their daily lives that could lead to a more eco-minded, sustainable business. Then they incorporate that into Samsung's marketing and whole-of-organization practices. It’s their goal to achieve everyday sustainability for tomorrow’s generations. To further spread their dedication to creating an eco-conscious culture, they shared Samsung's sustainability practices and missions at global events such as the recent Unbox & Discover 2022 and Bespoke Home 2022.

Finding, activating and expanding a sustainable lifestyle

According to a new OECD report, the amount of plastic waste produced globally is on track to almost triple by 2060. We focused on the growing single-use plastic waste in our everyday lifestyles, seeking out ways to reduce and recycle. In 2021 alone, Samsung has collected and used approximately 33 thousand tonnes of recycled plastics, including old household appliances, PET bottles and fishing nets discarded in the ocean. This effort adds to Samsung's existing total of 310 thousand tonnes since 2009. To further grow this use of recycled materials, members of the Future Generation Lab expanded their focus to not just Samsung devices but also other items we use in our daily lives.

A  close-up of a hand throwing away  an empty plastic bottle into a recycling bin. On the right, there is a large pile of varied recyclable plastic containers, including bags, buckets, bottles and fishing nets. A  close-up of a hand throwing away  an empty plastic bottle into a recycling bin. On the right, there is a large pile of varied recyclable plastic containers, including bags, buckets, bottles and fishing nets.

We've also met eco-minded small manufacturers and shared insights on countless ways to recycle and reimagine the use of these plastics. We've actively supported them to use recycled plastics instead of regular plastics. Through these partnerships, we discovered new ways to incorporate eco-conscious, recycled plastics into the manufacturing process.

A hand filled with broken-down plastic pieces in a variety of bright colors. A hand filled with broken-down plastic pieces in a variety of bright colors.

Step by step, working together for a sustainable tomorrow

We've partnered with small manufacturers and designers in the co-creation of products using eco-conscious materials. These partnerships help all of us to grow as sustainable businesses in the future. At the same time, we're also incorporating recycled plastics from our existing range of devices into new products as part of our journey towards everyday sustainability.

Displayed against a black background with multi-colored particles are various editions of Galaxy Z Flip5 cases, including two different models of TOILETPAPER Edition Cases for Galaxy Z Flip5, two different models of Keith Haring Edition Cases for Galaxy Z Flip5, two different models of Smiley Edition Cases for Galaxy Z Flip5 and two different models of SKZOO Cases for Galaxy Z Flip5. Additionally, there is a BTS Dynamite Edition Case for Galaxy Z Flip5. Displayed against a black background with multi-colored particles are various editions of Galaxy Z Flip5 cases, including two different models of TOILETPAPER Edition Cases for Galaxy Z Flip5, two different models of Keith Haring Edition Cases for Galaxy Z Flip5, two different models of Smiley Edition Cases for Galaxy Z Flip5 and two different models of SKZOO Cases for Galaxy Z Flip5. Additionally, there is a BTS Dynamite Edition Case for Galaxy Z Flip5.

*Image simulated for illustrative purposes.

Style up for
everyday sustainability
with Eco-Friends

Through our sustainability vision, 'Everyday Sustainability', Samsung is working hard to deliver for the environment. Eco-Friends help make sustainability easy and accessible to everyone in their daily lives, allowing them to participate as well. We'll continue to work toward our vision through products and endeavors like Eco-Friends.

  • *All Samsung Eco-Friends accessories include recycled materials that are certified to contain a minimum of 40% or more of PCM(Post-Consumer Material).
  • **Post-Consumer Material means a material or finished product that has served its intended use and has been discarded for disposal or recovery.

Stand out with accessories designed to be iconic

Recycled material isn’t old or worn out. It's premium, sustainable and better for the planet. And that's exactly what Eco-Friends stands for. Combining eco-conscious materials with striking designs and top-level quality, the Eco-Friends range of accessories offers broad appeal and collectible value and lets you stand out for all the right reasons. With Eco-Friends, you can show off your style and passion for a sustainable lifestyle.

Now you can do your thing and #DoItEco

Meet your new Samsung Eco-Friends,
the groundbreaking sidekick accessories for your favorite Samsung devices.

*Item availability may vary by region.

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