At AmplifAI, Samsung Canada’s first B2B event and panel discussion, small business owners, industry leaders, business decision makers and technology experts came together to explore how businesses can harness AI for business growth. The event featured an in-depth discussion on AI’s potential to streamline operations, live product demonstrations, and networking opportunities to help business owners understand how AI can enhance customer engagement and drive long-term success.

Many business decision makers and SMB owners recognize the potential of AI but face challenges with implementation, cost and security. Without dedicated IT teams or large budgets, they need convenient solutions that offer immediate benefits without disrupting their operations. Samsung aims to bridge this gap by providing practical AI tools that businesses could start using right away such as AI-powered content creation tools, and automation features.

The panel discussion featured award-winning national journalist Takara Small, AI expert Ramy Nassar, award-winning communications & marketing executive Dr. Chitra Anand and Head of Samsung Research AI Center Michael Brown, who broke down how businesses can adopt AI to improve efficiency and long-term growth. Together, they explored how AI is reshaping industries, driving efficiency, innovation, and personalized experiences for businesses of all sizes.

The discussion sparked organic engagement, with media and attendees raising real-world AI adoption challenges and asking panelists how businesses can integrate AI effectively into their operations. Attendees had the opportunity to ask direct questions about AI implementation, data privacy, and ethical considerations, making the discussion highly interactive and relevant.

Beyond the panel, guests were given the opportunity to explore and interact with the brand-new Samsung Galaxy S25 Ultra and Samsung Galaxy Book5 Pro through both live demos and a first-hand look at Galaxy AI’s newest features through a professional head shot photobooth using the Galaxy S25 Ultra. Attendees could witness how AI-enhanced imaging technology delivers professional photos—perfect for LinkedIn profiles and promotional materials. The Galaxy Book5 Pro demonstrated AI-powered multitasking and cybersecurity features.

The event also provided a unique opportunity for attendees to engage in one-on-one conversations with experts and panelists. Small business owners and media attendees had the chance to connect directly with Samsung representatives, gaining insights into how Galaxy AI could streamline their operations. Several media representatives and influencers expressed interest in the technology, further sparking discussions on how these devices could enhance business productivity and improve the customer experience.

Attendees had the chance to experience Galaxy AI features firsthand by using the following features:

    ·    AI-enhanced photo editing and content creation tools with the Galaxy S25 Ultra for business owners managing their own marketing.

    ·    AI-powered multitasking and cybersecurity features for remote work and business operations within the Galaxy Book5 Pro.

"Connecting with business decision-makers and small business owners and seeing their excitement about how AI can streamline their operations was incredibly rewarding. One of the main messages from the panel discussion was that business owners are in the ‘driver's seat,’ and Samsung's AI technology is designed to empower businesses to work smarter, not harder." - Michael Brown, Head of Samsung Research AI Center 

Samsung is helping businesses take the next step in integrating AI into their work. Attendees actively participated in the panel discussions, asked insightful questions, and stayed afterwards to network and explore Samsung’s AI-driven solutions. With ongoing media conversations, the buzz around AmplifAI continues, helping small businesses have the tools and knowledge they need to embrace AI with confidence.