About Us

Consumer Electronics

Consumer Electronics

Brilliant innovation
you never expected

Brilliant innovation you never expected

Dreams are boundless. Samsung Electronics constantly reinvents
tomorrow to pursue happier and richer lives. We explore the
territory of the unknown to discover potential and fulfill greater
promise.

Dreams are boundless. Samsung Electronics constantly reinvents
tomorrow to pursue happier and richer lives. We explore the
territory of the unknown to discover potential and fulfill greater
promise.

We continuously develop and expand strategic products in our consumer electronics division. Since we first won top global market share in 2006, exceptional technology and innovative design have strengthened our unrivaled leadership in flat-panel TVs and monitors. In the digital appliances business, we achieved remarkable growth by debuting inventive new products and differentiated design In the premium market.

Visual Displays

With our new Lifestyle TVs, we unlock the freedom to place your screen anywhere at home.

A Samsung lifestyle TV sits on a three-legged stand in front of a black leather armchair in a white room with large windows. There is an image of a large white bird on the screen. A Samsung lifestyle TV sits on a three-legged stand in front of a black leather armchair in a white room with large windows. There is an image of a large white bird on the screen.

Digital Appliances

With our vision to be home & lifestyle creator, we will deliver truly consumer centric innovation that will deeply satisfy diverse consumers' lifestyle.

A bright, modern living room with a sofa, coffee table and an archway leading into the kitchen. Against the wall there is a Samsung standing air-conditioner and a bespoke refrigerator in matching colors. A bright, modern living room with a sofa, coffee table and an archway leading into the kitchen. Against the wall there is a Samsung standing air-conditioner and a bespoke refrigerator in matching colors.