Intriguing beauty
Bring design home with The Serif
Designed to look good from any angle, the Serif TV is both stylish in form and stunning in picture quality.
With its Iconic 'I' shaped profile, The Serif beautifully integrates into your personal style and interior décor.
*Image simulated for illustrative purposes. The Serif cable not shown.
Innovative by design
Versatile design
Designed by the Bouroullec brothers, The Serif blurs the lines between modern design and technology.
Its harmonious 360° design gives you the freedom to place it virtually anywhere in your living space.
Watch with less distractions
Anti Glare Matte Display
With the Anti Glare Matte Display design to minimise glare and reflection, it allows you to experience stunning detail and incredible colour - with less distractions.
* Picture quality will vary depending on room conditions and lighting. Some glare may still be present depending on the location of installation. Image simulated for illustrative purposes.
* Picture quality will vary depending on room conditions and lighting. Some glare may still be present depending on the location of installation. Image simulated for illustrative purposes.
Stream your tunes with one touch
Wireless music via NFC
With just one touch, you can play music from your compatible smartphone through The Serif’s powerful TV speakers.*
* This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.
Intense colour and detail
Quantum Dot technology
Experience intense colour and deep blacks with Samsung's QLED TV's Quantum Dot technology.
Iconic look
"I" Shaped Design
The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece.
Out of the box thinking
Upcycle Packaging
Create some useful household items from your Serif packaging instead of being disposed.*
* May vary according to model, screen size, region and product production year.
*Actual products may differ from image shown. Please see our product gallery.
**The images are for illustrative purposes only.
Complete your home vibe
Ambient Mode
Turn your blank screen into something beautiful. The Serif gives you the power to transform your TV however you like.*
*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
**Image simulated for illustrative purposes. The Serif cable not shown.
Exclusive patterns
Specially created by Ronan and Erwan Bouroullec, the new Ambient Mode* features two exclusive patterns inspired by the natural world around us — a beautiful leaf and a textured fabric — and with various colour options to match your mood.
*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
Set the mood with your voice
Display a background that fits your mood, or ask The Serif's voice assistant to choose a theme for you.
*Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
*Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
Fit the mood to your schedule
Automatically change background themes on your TV to match your routine, or generate images based on the music you're playing.
Smart made simple
Smart connectivity
From set up to streaming The Serif QLED 4K Smart TV allows you to easily navigate different devices and apps.*
* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
Mirrors all your experiences
All your devices, connected in seconds and in a simpler way.
*Compatible devices only. Internet connection required. Data, subscription and other charges may apply.
*Compatible devices only. Internet connection required. Data, subscription and other charges may apply.
Works with AirPlay
Seamlessly connect with Apple devices
With built-in AirPlay, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more on your Samsung TV from your iPhone, iPad and Mac.
* Feature is available on Apple devices supporting Apple AirPlay with IOS 12.3 or macOS 10.14.5 or later. To use Apple AirPlay, make sure Menu > Settings > All Settings > Connection > Apple AirPlay Settings is enabled. TV and Apple devices should be on the same Wi-Fi network to use AirPlay.
Control your smart home with QLED*
SmartThings Dashboard
SmartThings links with IoT devices and sensors so you can turn on the lights, check what’s inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch. It’s a whole new world.
* Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.
At your command
Bixby
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
*This feature is only available in certain languages. Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
Choose yours
* Image simulated for illustrative purposes. The Serif cable not shown.
* The appearance, design and GUI (Graphic User Interface) specifications that do not affect product performance are subject to change without notice.
