55" S90C OLED 4K Smart TV

New Subscribers Get 3 months of Apple TV+ free.*

New Subscribers Get 3 months of Apple TV+ free.*

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*Offer ends 3/2/2025. Offer available with 2017-2024 Samsung Smart TVs, Smart Monitors and Smart Projectors in the Apple TV app. Valid only for new subscribers to Apple TV+ in your region. Plan automatically renews at your region’s price per month until cancelled. Terms apply.

New Subscribers Get 3 months of Apple TV+ free.* New Subscribers Get 3 months of Apple TV+ free.*
New Subscribers Get 3 months of Apple TV+ free.* New Subscribers Get 3 months of Apple TV+ free.*

55" S90C OLED 4K Smart TV

QA55S90CAWXXY

4.7 (751)
  • Rich blacks and vivid colour reproduction powered by Quantum Dot Technology
  • Exceptional detail unveiled with Quantum HDR OLED
  • Dolby Atmos® & Object Tracking Sound Lite for an immersive sound experience

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  •  Samsung OLED Technology
    Samsung OLED Technology
  • Quantum HDR OLED
    Quantum HDR OLED
  •  Dolby Atmos
    Dolby Atmos
  • Object Tracking Sound Lite (OTS Lite)
    Object Tracking Sound Lite (OTS Lite)

OLED 4K Smart TV – S90C

Experience the Wow difference of Samsung OLED

With over 8 million self-lit pixels & 4K AI processing, the Samsung OLED picture looks so real, it’s surreal. With stunning brightness and colour accuracy, teamed with Dolby Atmos and Object Tracking Sound Lite you're in for a truly superb viewing experience that will take your breath away.*

* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.
* Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
* Techradar choice awards only apply to S90C
Sound & Vision, HD Guru, PCMag, Reviewed(USA Today) awards only apply to S95C

"As a TV package, it offers arguably the best value you can get right now, which is a huge part of why it's our TV of the Year winner at the TechRadar Choice Awards 2023."
"The Samsung S90C is the ultimate mix of picture quality and performance." (TechRadar Choice Awards 2023)


"The top of our best 4K TVs list recently got a shake-up with the addition of the Samsung S90C OLED TV."
"This well-reviewed model combines OLED's wonderfully inky shadows with QLED tech's impressive brightness and color richness." (TechRadar, 10/2023)

Top 4 Features

Samsung OLED Technology

Samsung OLED Technology

The future of OLED Is here

Quantum HDR OLED

Quantum HDR OLED

Exceptional detail unveiled

Dolby Atmos

Dolby Atmos

An incredible Dolby Atmos experience

Object Tracking Sound Lite (OTS Lite)

Object Tracking Sound Lite (OTS Lite)

Sound that Tracks the action

Samsung OLED Technology

The future of OLED Is here

With over 8 million specially engineered self-illuminating pixels, contrast is breathtaking. At its best in viewing settings with controlled lighting, the Samsung OLED is intensely cinematic. Colour and brightness is stunning and life-like with Samsung's QD-OLED pixels powered by Quantum Dot technology.* Each pixel consists of three subpixels (red, green and blue) to optimise brightness, colour accuracy and durability. No white subpixels in sight to compromise colour reproduction.

* Picture quality may vary depending on quality and resolution of source content and viewing conditions.

Quantum HDR OLED

Exceptional detail unveiled

Hollywood’s HDR movies and streaming shows leap off the OLED screen with unimaginable detail.*

Quantum HDR OLED Quantum HDR OLED
Quantum HDR OLED Quantum HDR OLED

* Source content must be HDR10+ format.The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Dolby Atmos

An incredible Dolby Atmos experience

Lose yourself in the breathtaking realism of cinematic sound, right in your own home. Your Samsung TV features Dolby Atmos support to deliver larger-than-life audio experiences.*

Dolby Atmos Dolby Atmos

* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

Object Tracking Sound Lite (OTS Lite)

Sound that Tracks the action

You'll love how Object Tracking Sound Lite allows the audio experience to appear to track the action on Screen.*

Object Tracking Sound Lite (OTS Lite) Object Tracking Sound Lite (OTS Lite)

* The quality of sound effects may vary depending on the source content, installation and environmental characteristics (e.g. ceiling).

Picture

Ultra Wide Viewing Angle

Great view from virtually every seat

See a great view from virtually wherever you sit with Wide Viewing Angle.

Motion Rate 200

Clarity in motion

See fast moving scenes with minimal blur and judder with Samsung Motion Rate 200 with 1ms pixel response time.

* Image simulated for illustrative purposes.

AI Upscaling

Upgrade your content

Thanks to the power of AI upscaling, your TV is designed to upgrade your favourite content to 4K resolution, to help ensure it always looks awesome. *

* Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

Adaptive Picture

The TV that tailors itself

Adaptive Picture cleverly optimises your picture settings in real time to suit the level of light in your room and the content your watching, for a customised entertainment experience everytime.*

* Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

Neural Quantum Processor 4K

The Intelligence behind the beauty

Behind the brilliant beauty of the OLED TV screen is Samsung's intelligent Neural Quantum Processor 4K that powers your display's hardware to create a truly brilliant viewing experience.*

* Viewing experience may vary according to the type of content, format and source. Upscaling may not apply to PC connection and Game Mode.

EyeComfort Mode

Easy on the eye

Set your sights on a soothing screentime with EyeComfort Mode. Using local sunset and sunrise times, and in-built sensors, the TV intelligently adapts your display and reduces blue light to help keep your eyes comfortable.*

* EyeComfort must be activated in 'Intelligent Mode' settings.

Sound

Q-Symphony

Synchronised sound from your TV and Soundbar*

Immerse yourself in sound from both your TV and Soundbar* orchestrated in harmony. Q-Symphony allows the speakers in your TV and compatible Samsung Soundbar to work simultaneously for a true surround sound effect without muting the TV speakers.

* Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

SpaceFit Sound

Sound for your space

SpaceFit Sound tailors your TV sound to your room to help ensure that your sound is always optimised for an immersive viewing experience.*

* Audio quality varies based on source content, installation and environmental characteristics (e.g. ceiling). Soundbar sold separately (Compatible with Samsung Soundbar Q700C and above).

Adaptive Sound

Sound fine-tuned to your content & surrounds

Adaptive Sound helps ensure you never miss a word. It analyses noise levels in your room and the content you're watching, and adjusts the volume of dialogue.

* Performance may vary depending on installation environment and surroundings.

Why Samsung TV

AI Energy Mode

Monitor energy consumption

By activating the AI Energy Mode, it enables you to easily monitor your power consumption. This feature automatically detects and analyses surrounding light levels and usage behaviours to adjust the brightness if required.

* The SmartThings app is required to utilise AI Energy Mode. Please note that AI Energy Mode does not support Game, Intelligent, Art, Screen Mirroring, Ambient or Retail Mode.

Knox Security

Your privacy. Secured. On Samsung TV's

Feel at ease with a multi-layered security solution which helps to shield your data. Even Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protecting it from harmful attacks.

* UI is subject to change without prior notice.
* Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015.
* Security software update is guaranteed for at least three years from TV product launch.
* Latest TV software update is required.

SolarCell One Remote

Control multiple devices without using disposable batteries

Keep your coffee table clutter-free with Samsung’s SolarCell One Remote for easy control of your compatible devices.* Partly made with recycled plastics** and powered by light energy, you'll never need disposable batteries again.

* Compatible only with selected devices. Please see samsung.com/au/oneremote.
** The plastic part of our one Remote Control contains at least 24% post-consumer recyled plastic materials.
* To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight.
* In case the remote’s battery is depleted, you can charge it using a USB-C cable. To check the remaining the battery level of the remote control, refer to the TV Menu (Settings > General Settings > Power & Energy Saving > Available Remote Battery).

Samsung TV Plus

Free TV, no strings attached*

Enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering news, sports, entertainment and more. All you need is an Internet connection.

* Internet connection required. Available content subject to change.

Design

LaserSlim Design

Beautiful from any angle

Daringly discreet, this stylish TV has a profile so thin it was inspired by a laser beam. The groundbreaking LaserSlim Design has a minimal bezel and an ultra-thin side profile.

Ambient Mode

Blank to beautiful

Transform your blank screen into a beautiful and informative display when you're not watching it.*

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
* Image simulated for illustrative purposes.

Slim Fit Wall-Mount (Sold Separately)

Hangs beautifully on the wall, with virtually no gap.*

Slim Fit Wall-Mount allows your TV to hang close to the wall, to achieve the minimalist interior design look you've always wanted.*

* The gap may differ based on the installation and wall type. Compatible with 43-85" 2023 Samsung TVs (except Q80C).

Upcycle Packaging

Out of the box thinking

Samsung Upcycle Packaging can be creatively converted into useful household items instead of being disposed.

Gaming

Supports 4K 144Hz VRR via HDMI 2.1

Ultra smooth gaming performance

With exceptional motion enhancements up to 4K 144Hz, it levels up your gaming experience with consistently crisp visuals at incredibly high speeds. Unlocking peak performance in every round is within your reach.* HDMI 2.1 compatibility allows for ultra-high bandwidth for compatible devices.**

* Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate.
** Picture quality will vary depending on quality and resolution of source content. 120fps is dependent on external source supporting HDMI 2.1.

FreeSync Premium

Tear down enemies, not your screens

Enjoy effortlessly smooth gameplay on your TV.* Samsung Smart TVs feature AMD FreeSync Premium technology, which helps minimise screen tearing and stuttering by syncing the frame rate of the TV with the graphics card.

* Viewing experience may vary according to types of content and graphics processing unit.
* Require output source capable of FreeSync Premium.
* Image simulated for illustrative purposes.

Gaming Hub

Where gaming comes together

Save time & speed up the game selection process with Samsung Gaming Hub.* Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads & no console required.** Find console gaming & standalone apps like YouTube, Spotify, & Twitch all in the one place.

*Internet connection, additional gaming service subscriptions and third party apps may be required. Content services are subject to change without notice. Requires Samsung Account.
**Game Pass is available on 2021 Smart TVs and onwards. Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

Real Game Enhancer

Take your gaming to the next level with more control*

Real Game Enhancer turns your TV into a pure gaming machine. With low input lag* and incredible picture quality, contrast and colour, it’s the winning combination that can take your gaming to the next level.*

* Compared to Samsung CU8000 TV. Low input lag is measured based on internal testing conditions and is subject to change according to game setting or specific conditions.

Game Bar

Take control of the action

Take control like never before and quickly access and navigate settings that can take your game to the next level from the Game Bar.

Ultrawide Game View

Winning game play

Take on the competition and see all of the action with an ultra-wide field of vision. With a flexible (from 16:9 to 32:9) aspect ratio, you can dominate every battle and enjoy an immersive gaming experience.*

* Some game titles may not support the function or allow limited use of this feature. Screen resolution change from external device may be required.

Smart Connectivity

Smart Hub

Discover your favourite content in one place

Optimise content curation and discovery, so you spend less time searching and more time streaming the movies, games and shows you love.*

* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice.
* Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
* Some services are available to watch after registration and subscription.

Connected Living (With built-in SmartThings)

Control your Home from your TV

Control your compatible Samsung and third party devices through your Samsung smart TV with built-in SmartThings. Monitor your electricity usage, home cameras or see who's at your front door from the comfort of your couch - all to make your life easier, more secure and more connected.*

* Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

Built-in Voice Assistant - Bixby & Alexa

Control your TV with ease

Control your TV using your favourite voice assistant. Ask it to change the volume, find that new series or check on your connected devices in your smart home.* The possibilities are endless.

* Content services are subject to change without notice. Not all languages, accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Connected devices must be WiFi enabled and compatible with Bixby or Alexa and their relevant apps. Internet connection and SmartThings app required. Data usage and subscription fees may apply. Limited commands may be supported.

Works with Google Assistant, Amazon Alexa and Apple AirPlay 2*

Connected home your way

Samsung TV works with Google Assistant, Amazon Alexa and Apple AirPlay 2 so you can control your connected home your way.^

^ Feature is available on Apple devices supporting Apple AirPlay 2. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Not all languages, accents, dialects and expressions recognised. Supported languages may differ between Bixby, Alexa and Google Assistant.
* Image simulated for illustrative purposes.

Multi View

See it all on one screen

Watch what's on your TV and your compatible mobile on the same screen at the same time. Whether it's live stats for sports or video guides for games, simply connect your phone and multi-screen like never before.*

* Feature is available on Windows 10, Android 6.0 and higher mobile devices that support Multi View.
* Image simulated for illustrative purposes.

Screen Mirroring

See it on the Big Screen

Wirelessly mirror the screen and audio from your compatible smartphone, tablet or PC to your Samsung TV for maximum impact.*

* Feature is available on Windows 10, Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices supporting Apple AirPlay 2. Available on Samsung 2023 TVs.
* Image simulated for illustrative purposes.

Freeview

Never miss a thing

Watch, Search & Discover 30+ Channels of Live & On Demand TV. All in the one place. All for FREE! No charges, fees or contracts. Access free Movies, Drama, Sport, Family entertainment & more from Australian free-to-air channels ABC, SBS, 7, 9 & 10 using your Samsung TV remote.*

* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Available programs are subject to change without notice.freeview.com.au

Workspace

Upgrade your home office setup

Access your compatible office PC remotely from your TV and use the large screen to multitask with ease.*

* TV and PC must be connected to a network.
* Depending on the network environment including the firewall configuration, router type, and wireless signal strength , connection problems may occur, such as low speed, disconnection, or limited connection.
* PC must be on to use Remote Access from TV. Remote Access cannot function when the PC is off, in sleep mode, or in power-saving mode.
* Remote connection to a PC requires the PC to have a password set and have the same password entered on the TV screen.
* PC must be set up to allow remote connection to be connected from TV.
* Manual Connection to is only supported for Windows 10 Professional or higher and Mac OS X10.5 or later.
* Easy Connection to Screen app is available on Windows 10 or higher.
* PC accessories such as mouse and keyboard are sold separately.

* TV and PC must be connected to a network.
* Depending on the network environment including the firewall configuration, router type, and wireless signal strength , connection problems may occur, such as low speed, disconnection, or limited connection.
* PC must be on to use Remote Access from TV. Remote Access cannot function when the PC is off, in sleep mode, or in power-saving mode.
* Remote connection to a PC requires the PC to have a password set and have the same password entered on the TV screen.
* PC must be set up to allow remote connection to be connected from TV.
* Manual Connection to is only supported for Windows 10 Professional or higher and Mac OS X10.5 or later.
* Easy Connection to Screen app is available on Windows 10 or higher.
* PC accessories such as mouse and keyboard are sold separately.

Compatible Wall Mount

Slim Fit Wall Mount (WMN-B50EB) Slim Fit Wall Mount (WMN-B50EB)

Compatible for 65'' and 55'' OLED S90C TV

Slim Fit Wall Mount (WMN-B50EB)

Learn more
43"- 55" Full Motion Slim Fit Wall Mount (WMN-B05FB) 43"- 55" Full Motion Slim Fit Wall Mount (WMN-B05FB)

Compatible for 65'' and 55'' OLED S90C TV

43"- 55" Full Motion Slim Fit Wall Mount (WMN-B05FB)

Learn more

Product Specs

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  • Samsung is ranked the Global No.1 TV brand for 17 years under the report “TV Sets Spotlight Service / TV Sets Market Tracker, Q4 2022”. Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Samsung is ranked the Global No.1 TV brand for 17 years under the report “TV Sets Spotlight Service / TV Sets Market Tracker, Q4 2022”. Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

    Samsung Global No.1 TV

  • In the Mozo 2022 People’s Choice Television Awards, over a thousand Australians shared their opinions and experiences on over 21 television brands. This reflects how Australian consumers think of their television providers when it comes to satisfying their wants and needs. Samsung TVs have been awarded the best in build quality, excellent customer service, great performance, great to use, most recommended and outstanding customer satisfaction. In the Mozo 2022 People’s Choice Television Awards, over a thousand Australians shared their opinions and experiences on over 21 television brands. This reflects how Australian consumers think of their television providers when it comes to satisfying their wants and needs. Samsung TVs have been awarded the best in build quality, excellent customer service, great performance, great to use, most recommended and outstanding customer satisfaction.

    Mozo People’s Choice Awards for Televisions 2022

  • 2023 Finder Product Award winner 2023 Finder Product Award winner

    2023 Finder Product Award winner

  • Good Design Award Winner Good Design Award Winner

    The Good Design Award is one of the oldest and most prestigious international design awards in the world, promoting excellence in design and innovation.

  • 2023 TechRadar Choice Award: TV of the Year 2023 TechRadar Choice Award: TV of the Year

    2023 TechRadar Choice Award: TV of the Year

View more

Specifications

  • Series 9
  • Display 55"
  • Resolution 3,840 x 2,160
  • Refresh Rate 120Hz (Up to 144Hz)
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User manual & Downloads
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