55" The Serif QLED 4K Smart TV

55" The Serif QLED 4K Smart TV

QA55LS01TAWXXY

4.7 (324)
  • Beautiful from any angle with Serif Design by Bouroullec
  • Unleash vivid colour and contrast with Quantum Dot technology
  • Turn blank into beautiful thanks to Ambient Mode
  • Find the TV that's right for you. Start now

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  • Serif Design
    Serif Design
  • Quantum Dot
    Quantum Dot
  • Ambient Mode
    Ambient Mode
  • New ways to enjoy content
    NFC on TV

Beautiful from any angle

The Serif Designed by Bouroullec

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

Beautiful from any angle

The Serif Designed by Bouroullec

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

An eye-catcher

'I' Shaped Design

The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.

Unleash vivid colour and contrast

Quantum Dot Technology

Samsung QLED TV's Quantum Dot technology delivers a world of immersive colours and contrast in a variety of lighting conditions, allowing you to discover details you haven’t before.

Complement your living space

Ambient Mode

Enhance your surroundings with an exclusive palette designed by Ronan and Erwan Bouroullec. Ambient Mode beautifully integrates your TV's screen to suit your personal style and interior décor.*

*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

Set the mood with your voice*

Select a background theme that fits your mood, or ask the voice assistant to choose one for you.

*Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.

*Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.

Fit the mood to your schedule

Change the Ambient Mode background in sync with your routine, match it to your mood or surroundings, or display everyday information like the date or weather.

Stream your tunes with one touch

Wireless music via NFC

With just one touch via NFC, you can play music from your compatible smartphone through The Serif’s powerful TV speakers.*

*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.

Regain control

Control multiple devices with One Remote Control*

Easily control all of your compatible devices with Samsung’s One Remote Control and get quick access to favourites like Netflix, YouTube, Xbox or a Soundbar via the Smart Hub*

*Compatible only with selected devices. Please see samsung.com/au/oneremote for more details. Apps and services are subject to change without notice. Internet connection required. Data, subscription and other charges may apply.

*Compatible only with selected devices. Please see samsung.com/au/oneremote for more details. Apps and services are subject to change without notice. Internet connection required. Data, subscription and other charges may apply.

Smart made simple

Smart connectivity

From set up to streaming, the QLED 4K Smart TV allows you to easily navigate different devices and apps.* Works with Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, Foxtel, Stan, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play, Amazon Alexa, Google Assistant, AirPlay 2.

*Internet connection required. Data, subscription, and other charges may apply. Apps are subject to change without notice and may need to be downloaded. Features require a compatible device. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognised and acknowledged.

Freeview Plus

Don’t miss an episode

Freeview Plus* lets you browse and choose free-to-air and catch-up TV shows from the one handy place, set reminders for favourite programs and receive recommendations. Simply press the green button on your remote control and get watching.

Screen images simulated for illustration purposes only. *Freeview Plus uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply.

Screen images simulated for illustration purposes only. *Freeview Plus uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply.

The power of voice

Control your TV with ease

Choose your voice assistant. You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other connected devices around your home.

*Content services may vary by region and are subject to change without notifications. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa Voice Assistants. This service may not be available at the time of purchase of this product. Google Assistant may not be available at time of release. Google is a trademark of Google LLC. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

*Content services may vary by region and are subject to change without notifications. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa Voice Assistants. This service may not be available at the time of purchase of this product. Google Assistant may not be available at time of release. Google is a trademark of Google LLC. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

A customised entertainment experience

Intelligent Mode

Samsung’s Intelligent Mode adapts picture, sound and volume to suit your environment and content for a customised entertainment experience.*

*Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

*Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

Connect wirelessly

Bluetooth

With Bluetooth connectivity for your compatible devices, you can connect to your TV without moving from the comfort of your couch.*

*Some Bluetooth devices (such as HID) and apps may not be supported. Availability is subject to change without notification.

*Some Bluetooth devices (such as HID) and apps may not be supported. Availability is subject to change without notification.

Works with AirPlay 2 Works with AirPlay 2

Works with AirPlay 2

Seamlessly connect with Apple devices

With built-in AirPlay 2, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more on your Samsung TV from your iPhone, iPad and Mac.

*Internet connection required. Data, subscription and other charges may apply. Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. These Apple OS versions are supported for this feature: iPhone / iPad IOS 12.2 and higher. Mac OS 10.14.5 and higher.
Monitor and control your smart home with QLED Monitor and control your smart home with QLED

Monitor and control your smart home

SmartThings Dashboard

SmartThings links with IoT devices and sensors so you can turn on the lights, check what’s inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch. It’s a whole new world.

*SmartThings works with select compatible IoT devices and may vary by region. See www.samsung.com/au/smartthings for compatible devices. SmartThings Hub may need to be purchased separately, dependent on connected device. Internet required. Data and subscription charges may apply.

We care, so you're carefree.

Samsung Care

Samsung Care’s response time and expertise means that if you need assistance with a product, we’ll be there to help so you don't miss a thing.*

*T&Cs apply. Certain elements of Samsung Care are applicable to metro areas only. Please see https://www.samsung.com/au/samsung-care/ for details.

*T&Cs apply. Certain elements of Samsung Care are applicable to metro areas only. Please see https://www.samsung.com/au/samsung-care/ for details.

Never miss a thing

Multi View

Multi View splits your TV screen in two, putting the content you’re watching on one side, and mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore.

*Feature is available on Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices compatible with Apple AirPlay2.

Bixby Bixby

Bixby

Works with

With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.

*This feature is only available in certain languages. Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
Talk to Google to get things done Talk to Google to get things done

Talk to Google to get things done

Google Assistant

Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.

*Google is a trademark of Google LLC. Turn-on TV feature support may vary by model. Internet connection required. Not all commands may be supported, dependent on region. Internet connection required. Data and subscription charges may apply. Google products purchased separately.

The Serif doesn't belong next to the wall

Versatile Design

The Serif can be placed almost anywhere you please. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile.

Here’s how to install it

No tools? No problem.

It's all very straightforward. Simply place your TV upside-down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.*

*Refer to instruction manual for full installation instructions.

*Refer to instruction manual for full installation instructions.

Go clutter-free

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

Even the packaging looks good

Eco-packaging

After you set up The Serif TV, the unique Eco-packaging can be upcycled into a nightstand, a cathouse, a magazine stand and more.
Reuse and recycle with Samsung.

Learn more

Download SmartThings App

Go to Google Play

Go to Google Play
Go to App Store

Go to App Store
Go to Galaxy Store

Go to Galaxy Store

*This function is supported with limited Samsung mobile devices. *Some apps on the mobile devices may not be availabe on the Serif at the time of your purchase. Third party content providers may remove apps from the Smart TV platform or stop updating them at any time. *Each device must be connected to Wi-Fi or other wireless network.

Product Specs

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User manual & Downloads
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* Free delivery is available in selected areas within Australia.

^ Afterpay allows you to pay for your purchase over 4 instalments due every 2 weeks. For purchases up to $3,000 only. Advertised amount subject to approval by Afterpay.

‡ Latitude Finance: Approved customers only. Minimum spend applies. Equal monthly payments required. T&Cs, fees and charges apply. Exclusions may apply. Available on participating Latitude credit cards only. If there is an outstanding balance after the interest free period ends, interest will be charged at the Expired Promotional Purchase Rate currently 29.99% p.a. (subject to change). Account service fee per month applies (subject to change). Interest may also apply to other credit card transactions or if you do not comply with the T&C’s. Conditions of use set out the T&C’s of the Latitude Gem Visa credit card. Credit is provided by Latitude Finance Australia ABN 42 008 583 588 Australian Credit Licence number 392145. Learn more.