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New Subscribers Get 3 months of Apple TV+ free.*

Limited Time Offer!
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*Offer ends 3/2/2025. Offer available with 2017-2024 Samsung Smart TVs, Smart Monitors and Smart Projectors in the Apple TV app. Valid only for new subscribers to Apple TV+ in your region. Plan automatically renews at your region’s price per month until cancelled. Terms apply.

New Subscribers Get 3 months of Apple TV+ free.* New Subscribers Get 3 months of Apple TV+ free.*
New Subscribers Get 3 months of Apple TV+ free.* New Subscribers Get 3 months of Apple TV+ free.*

43" The Serif QLED 4K Smart TV (NEW)

QA43LS01DAWXXY

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43" The Serif QLED 4K Smart TV (NEW)
White 43"

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Highlights

Serif Design

Serif Design

QLED powered by Quantum Dot

QLED powered by Quantum Dot

Powerful Sound

Powerful Sound

Tizen Smart Hub

Tizen Smart Hub

18 Years Global No.1 TV Brand

18 Years Global No.1 TV Brand

2022-2023 Mozo People Choice Award: Most Recommended & Customer Satisfaction

2022-2023 Mozo People Choice Award: Most Recommended & Customer Satisfaction

2024 Finders Award: Most Loved TV Brand

2024 Finders Award: Most Loved TV Brand

2024 Roy Morgan Award: Most Trusted Brand

2024 Roy Morgan Award: Most Trusted Brand

2023-2024 WeMoney People's Choice Award: Overall Satisfaction

2023-2024 WeMoney People's Choice Award: Overall Satisfaction

Features

The Serif

Unconditionally beautiful

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

* Actual product may differ from image shown. Please see our product gallery.

Top 4 Features

All Round Design

Serif Design

An eye-catching design

SerifQuantumDot

QLED powered by Quantum Dot

Unleash cinematic colour

SerifTizen

Tizen Smart Hub

TV with your favourite smart features

SerifSound

Powerful Sound

Sound you can feel

Serif Design

Beautiful from any angle

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

The Serif is shown with and without the stand in various scenarios, demonstrating the versatility of 360 All Around Design. The Serif is shown with and without the stand in various scenarios, demonstrating the versatility of 360 All Around Design.

* Image simulated. Cable not shown.

Detachable Stand

Beautiful in virtually every place

Place the Serif virtually anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

* Image simulated. Cable not shown.

"I" Shape Design

An eye-catcher

The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.

* Image simulated. Cable not shown.

QLED powered by Quantum Dot

Unleash cinematic colour

Samsung's Quantum Dot technology delivers our finest picture*. With 100% colour volume, Quantum Dot takes light and turns it into breathtaking colours that stay true at almost any level of brightness.**

* Compared to previous Samsung Smart TV.
** Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party.

Powerful Sound

Sound you can feel

The Serif offers an incredible listening and viewing experience with an integrated 4 Ch audio system that fills your room with vibrant audio.

* Sound effect may vary depending on content and environmental characteristics (including ceiling).

* Sound effect may vary depending on content and environmental characteristics (including ceiling).

Tizen Smart Hub

Discover all your favourite content in one place

Explore endless entertainment with your favourite apps in one place. With automated content curation you can spend less time searching and more time streaming the movies, games and shows you love.*

* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice.
Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

Design

Ronan & Erwan Bouroullec Design

Crafted by the Bouroullec brothers

Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV - it's a work of art.

Ambient Mode

No more blank screens

When you’re not watching your Samsung TV, Ambient Mode allows you to turn the blank screen into a beautiful display, personalised to your space and style.*

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

SolarCell One Remote

Control multiple devices with a remote charged by sunlight and indoor lighting

Keep your coffee table clutter-free with Samsung’s SolarCell One Remote for easy control of your compatible devices.* Partly made with recycled plastics** and powered by sunlight and indoor lighting, you'll never need disposable batteries again.***

* Compatible only with selected devices. Please see samsung.com/au/oneremote
** The plastic part of our one Remote Control contains at least 24% post-consumer recycled plastic materials.
*** To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight. Alternatively, you can charge it using a USB-C cable. To check the remaining the battery level of the remote control, refer to the settings on your TV Menu.

Picture & Sound

Anti Glare Matte Display

Watch with less distractions

Experience stunning detail and incredible colour - with less distractions. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise glare and reflection. It spectacularly scatters and absorbs light across the screen, so you can enjoy stunning picture quality day or night.*

* Picture quality will vary depending on room conditions and lighting. Some glare may still be present depending on the location of installation. Image simulated for illustrative purposes.

Motion Rate 200

Keep up with the action

See fast-moving scenes with minimal blur and judder so that you have a sharper and smoother viewing experience watching live sports and action movies.*

* Viewing experience may vary according to types of content and format. Not available on 43".

4K AI Upscaling

The Intelligence behind the brilliance 

Enjoy the brilliant beauty of our 4K QLED TV. The intelligent Quantum Processor can power and upscale your content up to 4K to help it look its best.*

* Viewing experience may vary according to the type of content, format and source. Upscaling may not apply to PC connection and Game Mode.

Adaptive Picture

The TV that adapts to its surroundings

Adaptive Picture technology automatically adjusts your screen's brightness levels to suit the room you're watching it in. And because it helps optimise content, you can be sure your favourite shows are always looking incredible.*

* Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. Cable not shown.

Active Voice Amplifier

Don't miss a word

Whatever’s happening on movie night, Active Voice Amplifier helps ensure you rarely miss a word. It analyses noise levels in your room and amplifies the dialogue, so that even if the dog’s barking or the kids are arguing, you can hear every word.*

* Performance may vary depending on installation environment and surroundings.

Smart Connectivity

Connected Living (With built-in SmartThings Hub)

Control your Home from your TV

Control your compatible Samsung and third-party devices through your Samsung smart TV. Monitor your electricity usage, control your lighting, be notified when your washing is finished, or view your home cameras from your couch. Designed to make your life easier, more secure, and more connected.*

* Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit samsung.com/au/apps/smartthings for a list of current compatible devices.

Apple AirPlay

Control your connected home your way

With Apple AirPlay built into The Serif, you can effortlessly stream the movies and shows on your iPhone, iPad or Mac to the TV screen.*

* Feature is available on Apple devices supporting Apple AirPlay with IOS 12.3 or macOS 10.14.5 or later. To use Apple AirPlay, make sure Menu > Settings > All Settings > Connection > Apple AirPlay Settings is enabled. TV and Apple devices should be on the same Wi-Fi network to use AirPlay.

Built-in Voice Assistant - Bixby & Alexa

Control your TV with your voice

Control your TV using a voice assistant. Just ask to search for action movies, play your favourite music, change the volume, check the weather or control connected smart home devices.*

* Content services are subject to change without notice. Not all languages are recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa. Internet connection and SmartThings app required. Data usage and subscription fees may apply.

Samsung TV Plus

Free TV channels, with 100+ additional channels

No need to pay for another subscription, enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering news, sports, entertainment and more. All you need is an Internet connection.

* Ad-supported streaming service with content subject to change without notice.

Music Streaming by NFC

One touch music streaming

Simply tag your eligible smartphone to the top of the Serif to connect wirelessly via Bluetooth and stream your music and podcasts to the TV’s powerful speakers for an enhanced listening experience.*

* This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.

Multi View

See it all on one screen

Watch what's on your TV and your compatible mobile on the same screen at the same time. Whether it's live stats for sports or video guides for games, simply connect your phone and multi-screen with up to 2 displays simultaneously.*

* Feature is available on Windows 10, Android 6.0 and higher mobile devices that support Multi View. Requires Samsung account.

Freeview

Live & On Demand TV for free

Watch, Search & Discover 30+ Channels of Live & On Demand TV. All in the one place. All for FREE! No charges, fees or contracts. Access free Movies, Drama, Sport, Family entertainment & more from Australian free-to-air channels ABC, SBS, 7, 9 & 10 using your Samsung TV remote.*

* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Available programs are subject to change without notice. Freeview.com.au

Samsung Daily+

Daily management for your favourite activities

Easily manage your daily activities from your TV. Access apps and services such as Workspace where you can work from the big screen by connecting your compatible PC, mobile or laptop and the Workout Tracker where you can get fit with your real-time exercise data on screen during your home workout.*

* Workspace HQ is compatible with certain PC and mobile devices. Easy Connection app requires Windows 10 OS. Samsung DeX is supported on selected Galaxy, Note, and Tab devices running Android 6.0 ↑. Requires a compatible keyboard, mouse and Samsung account. Workout Tracker available from March 2024 on Galaxy Watch 4 ↑ Requires Samsung account.

Why Samsung

Samsung Care

We care so you're carefree

The free support service that helps keep your Samsung TV switched on. Providing benefits and assistance so that you can get the best out of your Samsung TV.*

* T&Cs apply. The Offer is only available to Eligible Products above 41 inches which are located within Metropolitan areas in Australia. For more information visit: samsung.com/au/samsung-care/tc

Knox Security

Your privacy. Secured. On Samsung TV's

Feel at ease with a multi-layered security solution which helps to shield your data. Even Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from harmful attacks.*

* Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.

Upcycle Packaging

Out of the box thinking

Samsung Upcycle Packaging can be creatively upcycled into useful household items instead of being disposed.*

* May vary according to model, screen size, region and product production year.

Accessibility

Accessibility

Entertainment made accessible

Experience content with ease and accessibility thanks to Samsung's visual aid solutions, including Eye Comfort Mode, and Voice Guide. Learn more about Samsung's Accessibility below.

Visit: samsung.com/au/sustainability/accessibility/vision/#vision-tv

* Compared to standard settings. Intended for general wellness purposes only. Not intended for use in detection, diagnosis, treatment of any health or medical condition. Please consult a health or medical professional for advice.

Product Specs

Download

Specifications

  • QLED

  • Screen Size

    43"

  • Native Refresh Rate

    50Hz

  • Resolution

    4K (3,840 x 2,160)

  • Anti Reflection

    Matte Display

  • Motion Rate

    200

  • Picture Engine

    Quantum Processor 4K

  • HDR (High Dynamic Range)

    Quantum HDR

  • HDR 10+

    Yes (ADAPTIVE)

  • Picture Upscale

    Yes

  • Contrast

    Mega Contrast

  • Viewing Angle

    Wide Viewing Angle

  • Micro Dimming

    Supreme UHD Dimming

  • Contrast Enhancer

    Yes

  • Smart Calibration

    Basic

  • Filmmaker Mode

    Yes

  • Adaptive Sound

    Adaptive Sound Pro

  • Object Tracking Sound

    OTS Lite

  • Sound Output (RMS)

    40W

  • Speaker Type

    4CH

  • Multiroom Link

    No

  • Active Voice Amplifier Pro

    Yes

  • 360 Audio

    Yes

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes

  • Built-in Voice Assistant

    Alexa

  • Samsung TV Plus

    Yes

  • Web Browser

    Yes

  • Works with AI Speaker

    Alexa, Google Assistant

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality

    Yes

  • Multi Device Experience

    Mobile to TV, Sound Mirroring, Wireless TV On (requires Android 6.0↑ with Screen Cast capabilities or iPhone iOS 11.4↑ with AirPlay 2 support)

  • Multi-View

    Up to 2 videos

  • Ambient Mode

    Ambient Mode+

  • NFT

    Nifty Gateway

  • Apple AirPlay

    Yes

  • Daily+

    Yes

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • MiniMap Zoom

    Yes

  • HGiG

    Yes

  • Hue Sync

    Yes

  • Gaming Hub

    Yes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)

  • Digital Broadcasting

    DVB-T(T2 Ready)

  • Analog Tuner

    Yes

  • HDMI

    4

  • USB

    2 x USB-A

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input / Satellite input)

    1/1(Common Use for Terrestrial)/0

  • Wi-Fi

    Yes (Wi-Fi 5)

  • Bluetooth

    Yes (BT5.2)

  • Anynet+ (HDMI-CEC)

    Yes

  • HDMI Audio Return Channel

    eARC

  • Design

    Serif Design

  • Bezel Type

    VNB

  • Slim Type

    Slim look

  • Front Colour

    CLOUD WHITE

  • Stand Type

    METAL FLOOR STAND

  • Stand Colour

    BLACK

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • Voice Guide

    AU English, China Chinese, Korean, France French, Italian, German, Spain Spanish, Malay

  • Low Vision Support

    Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Colour Inversion, Greyscale, Picture Off

  • Hearing Impaired Support

    Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom

  • Motor Impaired Support

    Slow Button Repeat, Remote Control App. for All

  • Eco Sensor

    Yes

  • Power Supply

    AC220-240V~ 50/60Hz

  • Power Consumption (Max)

    120 W

  • Energy Efficiency Class

    3.5

  • Power Consumption (Stand-by)

    0.5 W

  • Power Consumption (Typical)

    79.0 W

  • Yearly Power Consumption (EU standard)

    291 kWh

  • Auto Power Off

    Yes

  • Auto Power Saving

    Yes

  • Package Size (WxHxD)

    1123.0 x 734.0 x 265.0 mm

  • Set Size with Stand (WxHxD)

    986.3 x 1028.4 x 417.2 mm

  • Set Size without Stand (WxHxD)

    986.3 x 597.3 x 197.0 mm

  • Stand (Basic) (WxD)

    895.5 x 417.2 mm

  • Package Weight

    22.9 kg

  • Set Weight with Stand

    17.6 kg

  • Set Weight without Stand

    16.6 kg

  • Remote Controller Model

    TM2361E

  • User Manual

    Yes

  • Power Cable

    Yes

  • SlimFit Cam Support

    Yes

User manual & downloads

User Manual

ver 2403280 | 3.23 MB

Apr 22. 2024

ENGLISH

Installation Guide

ver 2403190 | 1.01 MB

Apr 06. 2024

ENGLISH

Remote control

ver 2312150 | 0.12 MB

Apr 06. 2024

ENGLISH

Simple User Guide

ver 2403220 | 0.37 MB

Apr 06. 2024

ENGLISH

Product support

Find answers to your questions about the product

Product support

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Live Chat

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^ Afterpay allows you to pay for your purchase over 4 instalments due every 2 weeks. For purchases up to $3,000 only. Advertised amount subject to approval by Afterpay.

Latitude Finance: Approved customers only. Minimum spend applies. Equal monthly payments required. T&Cs, fees and charges apply. Exclusions may apply. Available on participating Latitude credit cards only. If there is an outstanding balance after the interest free period ends, interest will be charged at the Expired Promotional Purchase Rate currently 29.99% p.a. (subject to change). Account service fee per month applies (subject to change). Interest may also apply to other credit card transactions or if you do not comply with the T&C’s. Conditions of use set out the T&C’s of the Latitude Gem Visa credit card. Credit is provided by Latitude Finance Australia ABN 42 008 583 588 Australian Credit Licence number 392145. Learn more.

* Offer ends 3/2/2025. Offer available with 2017-2024 Samsung Smart TVs, Smart Monitors and Smart Projectors in the Apple TV app. Valid only for new subscribers to Apple TV+ in your region. Limit one offer per TV and Apple Account. Plan automatically renews at your region’s price per month until cancelled. Requires Apple Account with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings. Terms and Apple Privacy Policy apply; see the applicable terms at http://www.apple.com/au/legal/internet-services/itunes/au/terms.html. Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.