55" The Serif White 4K Smart TV

QA55LS01BAWXXY

4.6 ( 1308 )

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55" The Serif White 4K Smart TV
55"

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Highlights

The Serif with Conventional display shows light reflections on its screen while The Serif with Matte Display does not. The UL verified Glare Free: Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34 logo is also on display.

Serif Design

QLED powered by Quantum Dot

QLED powered by Quantum Dot

Motion rate 200

Motion Rate 200* (55" / 65" only)

Powerful Sound

Powerful Sound

Samsung is ranked the Global No.1 TV brand for 17 years under the report “TV Sets Spotlight Service / TV Sets Market Tracker, Q4 2022”. Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung Global No.1 TV

In the Mozo 2022 People’s Choice Television Awards, over a thousand Australians shared their opinions and experiences on over 21 television brands. This reflects how Australian consumers think of their television providers when it comes to satisfying their wants and needs. Samsung TVs have been awarded the best in build quality, excellent customer service, great performance, great to use, most recommended and outstanding customer satisfaction.

Mozo People’s Choice Awards for Televisions 2022

The Finder Consumer Satisfaction Award recognises Australia's favourite brands by giving surveys to thousands of real Australians to understand how they feel about their recent product purchases, and use that information to reward the most popular brands. Samsung has been rated the best in the TV category by scoring the top across the board, whilst also receiving a 100% recommendation rating from its customers.

2023 Finder Product Award winner

Features

Beautiful from any angle

Serif Design

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

* Image simulated for illustrative purposes. Cable not shown.

The Serif is mounted on a stand. Then The Serif is placed on a table without the stand. Then the backside of The Serif, which is mounted on a stand, is on display demonstrating its 360 All Around Design. The Serif is mounted on a stand. Then The Serif is placed on a table without the stand. Then the backside of The Serif, which is mounted on a stand, is on display demonstrating its 360 All Around Design.

* Image simulated for illustrative purposes. Cable not shown.

Beautiful in every place

Detachable stand

Place The Serif virtually anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

* Image simulated. Cable not shown.

An eye-catcher

"I" Shape Design

The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.

Unleash vivid colour and contrast

QLED powered by Quantum Dot

Samsung QLED TV's Quantum Dot technology delivers a billion shades of colour and incredible contrast in a variety of lighting conditions - allowing you to discover details you may not have before.

* Screen image simulated for illustrative purposes.

* Screen image simulated for illustrative purposes.

Clarity in motion

Motion Rate 200*

Keep up with fast-paced sports and action movies. Samsung’s Motion Rate 200 helps you experience smooth, clear motion through the most dynamic of scenes.*

* Only available in The Serif 55"/65"

Sound you can feel

Powerful Sound

The Serif offers an incredible listening and viewing experience with an integrated 4 Ch audio system that can fill your room with vibrant audio.*

* Sound effect may vary depending on content and environmental characteristics (including ceiling).

* Sound effect may vary depending on content and environmental characteristics (including ceiling).

Watch without distractions

Anti Glare Matte Display

Experience stunning detail and incredible colour - without distractions. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise glare and reflection. It spectacularly scatters and absorbs light across the screen, so you can enjoy stunning picture quality day or night.*

* Picture quality will vary depending on room conditions and lighting. Image simulated for illustrative purposes.

* Picture quality will vary depending on room conditions and lighting. Image simulated for illustrative purposes.

Complement your living space

Ambient Mode

Beautifully integrate your TV's screen to suit your personal style and interior décor using Ambient Mode, featuring an Exclusive palette designed by Ronan & Erwan Bouroullec.*

The Serif is being used in daily life. The Serif is being used in daily life.

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
* Image simulated, cable not shown.

Various options to match your home vibe

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
A serif TV in a lounge room on a dark stormy night A serif TV in a lounge room on a dark stormy night

Set the mood with your voice*

Select a background theme that fits your mood, or ask the voice assistant to choose one for you.*

* Ambient Voice Commands supported by Bixby only. Not all accents, dialects and expressions recognised. Internet connection required. Data, subscription and other charges may apply.

* Ambient Voice Commands supported by Bixby only. Not all accents, dialects and expressions recognised. Internet connection required. Data, subscription and other charges may apply.

Fit the mood to your schedule

Change the Ambient Mode background in sync with your routine, match it to your mood or surroundings, or display everyday information like the date or weather.*

* Internet connection required. Data, subscription and other charges may apply.

* Internet connection required. Data, subscription and other charges may apply.

One touch music streaming

Music Streaming by NFC

Simply tag your eligible smartphone to the top of the Serif to connect wirelessly via Bluetooth and stream your music and podcasts to the TV’s powerful speakers for an incredible listening experience.*

* This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.

Easy control, greener future

Advanced SolarCell One Remote

Easily control all of your compatible devices with Samsung’s Advanced SolarCell One Remote and get quick access to things like Netflix, YouTube, gaming consoles or a Soundbar with Smart Hub.* And now, the SolarCell One Remote is partially made with recycled plastic** and can be powered by indoor lights. It is even smart enough to harvest power from radio frequencies generated by Wi-Fi routers in your home, so you'll never need disposable batteries again.

* Compatible only with selected devices. Please see samsung.com/au/oneremote. Internet required. Data and subscription charges may apply. Apps may be subject to change.
** Our One Remote Control contains about 24% recycled content.

* Compatible only with selected devices. Please see samsung.com/au/oneremote. Internet required. Data and subscription charges may apply. Apps may be subject to change.
** Our One Remote Control contains about 24% recycled content.

Simple and seamless

Smart Connectivity

Samsung Smart Connectivity delivers a simple yet powerful smart TV experience. Connect compatible devices or tap into your favourite games, apps, and services.* Continue your current binge or explore what’s new and on now. It’s the best of everything, all from your home screen.

* Internet required. Data and subscription charges may apply. Apps may be subject to change without notice. Available on Samsung 2022 TVs and onwards.

serif-mirroring

Screen Mirroring

Wirelessly mirror the screen and audio from your compatible smartphone, tablet or PC to your Samsung TV for maximum impact.*

* Feature is available on Windows 10, Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices supporting Apple AirPlay2. Available on Samsung 2022 TVs and onwards.

serif-auto-device-detection

Auto Device Detection

Your TV can automatically detect and name connected devices, and lets you add them to your Home Menu for easy access when you need it.*

* Auto Device Detection is compatible with selected devices. Please see samsung.com/au/tvs/one-remote-device-list/

serif-bluetooth

Bluetooth

With Bluetooth connectivity for your compatible devices, you can connect to your TV without cables which allows you to stay in the comfort of your couch.*

* Supports Android OS and iOS based smartphone. Some Bluetooth devices may not be supported depending on Bluetooth version.

Samsung Smart TV meets the Apple TV app

Watch award-winning Apple Original series and films from Apple TV+. The premium channels you want. Thousands of movies to buy or rent. It’s all expertly curated on the Apple TV app on your Samsung Smart TV.*

* Subscription required for Apple TV+. Internet required. Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries and regions.

* Subscription required for Apple TV+. Internet required. Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries and regions.

Control your TV with ease

Built-in Voice Assistant

You can ask either Bixby or Alexa to play your favourite content, get answers, and even control your TV and other compatible connected devices - all by using your voice.*

* Content services are subject to change without notice. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Connected devices must be WiFi enabled and compatible with Bixby or Alexa and their relevant apps. Internet connection and SmartThings app required. Data usage and subscription fees may apply. Limited commands may be supported.

* Content services are subject to change without notice. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Connected devices must be WiFi enabled and compatible with Bixby or Alexa and their relevant apps. Internet connection and SmartThings app required. Data usage and subscription fees may apply. Limited commands may be supported.

The TV that adapts to its surrounds

Intelligent Mode

Your Serif TV knows how to help create an amazing entertainment experience. Intelligent Mode uses a combination of smart sensors to fine-tune the audio, picture and brightness so that the action looks and sounds incredible.*

* Picture and sound quality of upscaled content will vary depending on quality and resolution of source content. Performance may vary depending on installation environment and surroundings.

adaptive-picture adaptive-picture

The TV that adapts to its surroundings

Adaptive Picture

Adaptive Picture technology automatically adjusts your screen's brightness levels to suit the room you're watching it in. And because it helps optimise content, you can be sure your favourite shows are always looking incredible.*

* Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. Cable not shown.
active-voice-amplifier active-voice-amplifier

Never miss a word

Active Voice Amplifier

Whatever’s happening on movie night, Active Voice Amplifier helps ensure you never miss a word. It analyses noise levels in your room and amplifies the dialogue, so that even if the dog’s barking or the kids are arguing, you can hear the words.*

* Performance may vary depending on installation environment and surroundings.

Never miss a thing

Freeview

Find out what’s on now, next or over the next 7 days with the easy-to-use TV guide. Looking for your favourite show? Use Search for quick access to on-demand programs from ABC iView, SBS On Demand, 7+, 9Now and 10 Play. All in one place, all for free.*

* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Screen images simulated for illustration purposes only.

* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Screen images simulated for illustration purposes only.

Free TV, no strings attached*

Samsung TV Plus

Enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering content for all interests that are currently in trend.

* Internet connection required. Available content subject to change.

* Internet connection required. Available content subject to change.

Out of the box thinking

Upcycle Packaging

Samsung Upcycle Packaging is not like usual packaging. It comes with easy-to-follow DIY instructions on how to transform the cardboard into a standalone shelf, a small table or even a cat house.

Product Specs

Download

Specifications

  • Display

    55"

  • Resolution

    3,840 x 2,160

  • QLED

  • LS

  • Screen Size

    55"

  • Resolution

    3,840 x 2,160

  • Anti Reflection

    Matte Display

  • Picture Engine

    Quantum Processor 4K

  • One Billion Colour

    Yes

  • PQI (Picture Quality Index)

    3300

  • HDR (High Dynamic Range)

    Quantum HDR

  • HDR 10+

    Yes (ADAPTIVE/ GAMING)

  • Picture Upscale

    Yes

  • HLG (Hybrid Log Gamma)

    Yes

  • Contrast

    Mega Contrast

  • Colour

    100% Colour Volume with Quantum Dot

  • Micro Dimming

    Supreme UHD Dimming

  • Brightness/Colour Detection

    Brigtness Detection

  • Contrast Enhancer

    Real Depth Enhancer

  • Auto Motion Plus

    Yes

  • Film Mode

    Yes

  • Filmmaker Mode

    Yes

  • Dolby Digital Plus

    MS12 2ch

  • Active Voice Amplifier

    Yes

  • Adaptive Sound

    Adaptive Sound+

  • Object Tracking Sound

    OTS Lite

  • Sound Output (RMS)

    40W

  • Speaker Type

    4CH

  • Bluetooth Audio

    Yes

  • Samsung SMART TV

    Smart

  • Operating System

    Tizen™

  • Bixby

    US English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language)

  • Multi Voice Assistant

    Yes

  • Works with Google Assistant

    Yes

  • Works With Amazon Alexa

    Yes

  • Samsung TV Plus

    Yes

  • Web Browser

    Yes

  • SmartThings App Support

    Yes

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality

    Yes

  • TV to Mobile - Mirroring

    Yes

  • Mobile to TV - Mirroring, DLNA

    Yes

  • NFC on TV

    Yes (Sound Mirroring)

  • TV Initiate Mirroring

    Yes

  • Tap View

    Yes

  • Multi-View

    upto 2 videos

  • Music Wall

    Yes

  • Mobile Camera Support

    Yes

  • 360 Video Player

    Yes

  • Bluetooth Low Energy

    Yes

  • WiFi Direct

    Yes

  • TV Sound to Mobile

    Yes

  • Sound Mirroring

    Yes

  • Ambient Mode

    Ambient Mode+

  • Wireless Dex

    Yes

  • Web Service

    Microsoft 365

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • FreeSync

    FreeSync Premium Pro

  • Digital Broadcasting

    DVB-T(T2 Ready)

  • Analog Tuner

    Yes

  • Data Broadcasting

    HbbTV 2.0.3

  • HDMI

    4

  • USB

    2

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input / Satellite input)

    1/1(Common Use for Terrestrial)/0

  • HDMI A / Return Ch. Support

    Yes

  • eARC

    Yes (HDMI 3)

  • HDMI Quick Switch

    Yes

  • Wi-Fi

    Yes (WiFi5)

  • Bluetooth

    Yes (BT5.2)

  • Anynet+ (HDMI-CEC)

    Yes

  • Design

    Serif Design

  • Bezel Type

    VNB

  • Slim Type

    Normal

  • Front Colour

    CLOUD WHITE

  • Stand Type

    METAL FLOOR STAND

  • Stand Colour

    BLACK

  • Auto Channel Search

    Yes

  • Caption (Subtitle)

    Yes

  • Connect Share™ (HDD)

    Yes

  • ConnectShare™ (USB 2.0)

    Yes

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • BT HID Built-in

    Yes

  • USB HID Support

    Yes

  • Teletext (TTX)

    Yes

  • Time Shift

    Yes

  • IPv6 Support

    Yes

  • MBR Support

    Yes

  • Voice Guide

    AU English, China Chinese, Korean, France French, Italian, German, Spain Spanish

  • Learn TV Remote / Learn Menu Screen

    UK English, French, Spanish

  • Others

    Enlarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Graphic Zoom / Picture Off

  • Eco Sensor

    Yes

  • Power Supply

    AC220-240V 50/60Hz

  • Power Consumption (Max)

    160 W

  • Energy Efficiency Class

    4

  • Power Consumption (Stand-by)

    0.5 W

  • Power Consumption (Typical)

    116.0 W

  • Yearly Power Consumption (EU standard)

    426 kWh

  • Auto Power Off

    Yes

  • Package Size (WxHxD)

    1403 x 894 x 308 mm

  • Set Size with Stand (WxHxD)

    1254.9 x 1237.4 x 482.8 mm

  • Set Size without Stand (WxHxD)

    1254.9 x 748.3 x 221 mm

  • Stand (Basic) (WxD)

    1051.0 x 482.8 mm

  • Package Weight

    35.3 kg

  • Set Weight with Stand

    27.6 kg

  • Set Weight without Stand

    26.5 kg

  • Remote Controller Model

    TM2281E

  • Samsung Smart Control (Included)

    Yes

  • User Manual

    Yes

  • E-Manual

    Yes

  • Power Cable

    Yes

User manual & downloads

e-Manual

ver 6.2.0 | 6.37 MB

Jan 11. 2024

ENGLISH

Download

User Manual

ver 2305110 | 0.39 MB

May 24. 2023

ENGLISH

Download

Quick Guide

ver 2203110 | 0.98 MB

Mar 15. 2022

ENGLISH

Download

Remote control

ver 2203040 | 0.15 MB

Mar 12. 2022

ENGLISH

Download
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‡ Latitude Finance: Approved customers only. Minimum spend applies. Equal monthly payments required. T&Cs, fees and charges apply. Exclusions may apply. Available on participating Latitude credit cards only. If there is an outstanding balance after the interest free period ends, interest will be charged at the Expired Promotional Purchase Rate currently 29.99% p.a. (subject to change). Account service fee per month applies (subject to change). Interest may also apply to other credit card transactions or if you do not comply with the T&C’s. Conditions of use set out the T&C’s of the Latitude Gem Visa credit card. Credit is provided by Latitude Finance Australia ABN 42 008 583 588 Australian Credit Licence number 392145. Learn more.

*16 Years Global No.1 TV Source - Omdia , Jan 2022. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.