Highlights

Modern Frame Design

Designed to look like a slim picture frame

Art Mode

Transforms your TV into an Art Gallery

Artful Picture Quality with QLED

Stunning visuals for art and entertainment alike

Samsung Vision AI

Samsung Vision AI meets The Frame

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Features

Your Art Gallery On TV

Key features at a glance

Designed to look like a slim picture frame

Modern Frame Design

Elegantly minimal and modern, The Frame TV installs near flush to the wall like an actual picture frame, allowing it to blend beautifully into your home.¹

Hangs beautifully on the wall, with virtually no gap.

Slim Design / Slim Fit Wall Mount

With a slim profile, The Frame can be mounted near flush to the wall to look like a real painting.²

Close-up on the side of The Frame TV shows how the TV is being tightly installed to the wall via Slim Design Slim Fit Wall Mount. Pan shot shows The Frame hanging on the wall from the front. Zoom out to show The Frame in a clean living room setting.

Frame it your way

Customisable Frames

The Frame can be customised to match the style of your home. With a choice of colour options and bezel shapes, you can find the perfect complement to your space and watch your TV seamlessly blend in.³

Find the right height for your space

Height Adjustable Stand

Set The Frame to your preferred height with the Height Adjustable Stand. You can raise it up to make room for a soundbar and other devices.⁴

Transforms your TV into an Art Gallery

Art Mode

Transform The Frame into art when you're not watching TV. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries.⁵

World-famous galleries in your living room

Art Store

Curate your personal art gallery and display it at home. With over 3,000 options from world-famous artists and institutions in the Art Store, you can easily find the right pieces to show off your style. Plus, you’ll get the first 2 months free if you sign up for a monthly subscription.⁶

Explore a curated stream of art for free

Art Store Streams

Dive into the world of art and discover new favourite pieces through your TV. With The Frame, you get access to a regularly updated collection of artwork curated from leading artists and institutions.⁷

The Frame displays an artwork available with Art Store Streams. As the Art Store Streams artwork selection is flipped through from a bar at the bottom of the screen, other pieces appear one by one in large on the TV.

Where your artistic journey begins

Art Home

Expand your creative palate with ease and convenience. Explore expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.⁸

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Brightness Sensor

The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and colour tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.⁹

Motion Sensor

With a motion sensor, The Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to help save energy.¹⁰

Mat Canvas

Customise The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colours to find the combination that makes your art look more realistic.¹¹

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Frame your most-loved moments

My Photo

Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to The Frame via your compatible Samsung smartphone or USB drive.¹²

Stunning visuals for art and entertainment alike

Artful Picture Quality with QLED

Enjoy lifelike QLED picture quality when TV is on, appreciate gallery-like art picture when it’s off.

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Enjoy your art with less distractions

Matte Display

Display your artwork to a gallery standard. The Anti Glare Matte Display spectacularly scatters light to help create a premium matte finish that looks almost as good as a real canvas whilst reducing distractions when you're watching TV.¹³

Enjoy ArtfulColour validated by PANTONE

Pantone Validated - ArtfulColour

Meet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would expect to see in gallery lighting, made to look realistic with the matte texture of the canvas.¹⁴

See the content you love in a new light

Quantum HDR

Experience the full power in every image. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and details that always shine through.¹⁵

Control multiple devices with a remote charged by sunlight and indoor lighting

SolarCell Remote

Keep your coffee table clutter-free with Samsung’s SolarCell One Remote for easy control of your compatible devices. Partly made with recycled plastics and powered by sunlight and indoor lighting, you'll never need disposable batteries again.¹⁶

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Samsung Vision AI meets The Frame

Samsung Vision AI

Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognise and adjust to your needs, delivering a variety of new opportunities for entertainment.

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The NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.¹⁷

The NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.

Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

This processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is superb performance, whether you're watching streaming services, playing your favourite video games or watching live sports.¹⁷

TV with Unlock your imagination Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Image click. Selected image has been saved. AI-generated content.¹⁸

TV with Unlock your imagination Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Image click. Selected image has been saved. AI-generated content.

Make your own AI generated on screen images to match the mood for your day

Generative Wallpaper

Simply choose the keywords that capture the ambiance you want to get, and let the Generative Wallpaper work its magic. The AI will provide stunning images that beautifully fits your selection. Share the joy of making your own visual experience with your loved ones and effortlessly change your home's atmosphere, no matter the occasion.¹⁸

Catch every word with minimal distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.¹⁹

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Enjoy 7 years of
new TV experiences
for free²¹