55" The Frame QLED 4K Smart TV (NEW)
- Wall mount included

New Subscribers Get 3 months of Apple TV+ free.*

New Subscribers Get 3 months of Apple TV+ free.*

Limited Time Offer!
Just open the Apple TV app to redeem.

 Learn more

*Offer ends 3/2/2025. Offer available with 2017-2024 Samsung Smart TVs, Smart Monitors and Smart Projectors in the Apple TV app. Valid only for new subscribers to Apple TV+ in your region. Plan automatically renews at your region’s price per month until cancelled. Terms apply.

New Subscribers Get 3 months of Apple TV+ free.* New Subscribers Get 3 months of Apple TV+ free.*
New Subscribers Get 3 months of Apple TV+ free.* New Subscribers Get 3 months of Apple TV+ free.*
$500 OFF RRP

55" The Frame QLED 4K Smart TV (NEW)
- Wall mount included

QA55LS03DAWXXY

4.6 (553)
  • Save $500 off RRP. Hurry, offer ends 01.01.25!
  • Transform your TV into an Art Gallery with Art Mode
  • Immersive colour & contrast with QLED powered by Quantum Dot
  • Looks as good as a real canvas with the Anti Glare Matte Display*

Choose Colour

Colour :

Choose size

  • The Art Store page for The Frame is displayed in the center. It is surrounded by various art pieces from the Art Store.
    Art Mode
  • QLED powered by Quantum Dot
    QLED powered by Quantum Dot
  • The left side of the screen with the word Samsung's 'Non-Matte Display' shows The Frame displaying an artwork full of reflections. The right side of the screen with the words 'Matte Display' shows The Frame with the same painting that has no glare. A glare-free certified logo that Reflection Glare UGR < 10 Discomfort Glare UGR < 22 Disability Glare UGR < 34 is on the lower left side.
    Anti Glare Matte Display
  • True Dolby Atmos
    True Dolby Atmos

The Frame QLED Smart TV

Your Art Gallery on TV – The original Frame TV innovator since 2017

The Frame transforms your TV into a piece of art, with access to world-class artworks that can complement your interior. This TV goes from watching your content in 4K Quantum Dot Pantone Validated cinematic colour with True Dolby Atmos sound to a masterpiece that blends in when not in use!

* Stream complimentary curated art or additional artworks available for purchase or via subscription. Internet connection required. Customisable Frames sold separately. Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party. Source content must be Dolby Atmos® enabled for Dolby Atmos® playback. Samsung define 'True Dolby Atmos' as featuring an upwards-firing directional speaker for three dimensional sound.

18 Years Global No.1 TV Brand

18 Years Global No.1 TV Brand

2022-2023 Mozo People Choice Award: Most Recommended & Customer Satisfaction

2022-2023 Mozo People Choice Award: Most Recommended & Customer Satisfaction

2024 Finders Award: Most Loved TV Brand

2024 Finders Award: Most Loved TV Brand

2024 Roy Morgan Award: Most Trusted Brand

2024 Roy Morgan Award: Most Trusted Brand

2023-2024 WeMoney People's Choice Award: Overall Satisfaction

2023-2024 WeMoney People's Choice Award: Overall Satisfaction

Top 4 Features

Art Mode

Art Mode

Transforms your TV into an Art Gallery

QLED powered by Quantum Dot

QLED powered by Quantum Dot

Unleash cinematic colour

Anti Glare Matte Display

Anti Glare Matte Display

Enjoy your Art without distractions*

True Dolby Atmos

True Dolby Atmos

A cinematic sound experience

* Some glare may still be present depending on location of installation.

Art Mode

Transforms your TV into an Art Gallery

The Frame transforms into an art gallery when not in use by exhibiting a curated collection of free artworks that update each month. You can also access thousands of artworks from world-renowned galleries via the Art Store*, or upload your own cherished memories through the SmartThings App.

* Stream complimentary curated art or additional artworks available for purchase or via subscription. Internet connection required. Customisable Frames sold separately.

QLED powered by Quantum Dot

Unleash Pantone Validated cinematic colour

Samsung's Quantum Dot technology delivers our finest picture*. With 100% colour volume and Pantone Validation, Quantum Dot takes light and turns it into breathtaking colours that stay true at almost any level of brightness.**

QLED powered by Quantum Dot QLED powered by Quantum Dot

* Compared to previous Samsung Smart TV.
** Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party.

Anti Glare Matte Display

Enjoy your art with less distractions

Display your artwork to a gallery standard. The Anti Glare Matte Display spectacularly scatters light to help create a premium matte finish that looks almost as good as a real canvas* whilst reducing distractions when you're watching TV.*

* Some glare may still be present depending on the location of installation. Picture quality will vary depending on room conditions and lighting. Image simulated for illustrative purposes. The Frame 2024 has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC (UL Solutions), Certificate Number: V166045 – expiration: 31/12/24.

True Dolby Atmos

A cinematic sound experience

Enjoy an immersive multi-directional sound experience, right in your own home. Your Samsung TV features built-in up and down-firing speakers with True Dolby Atmos support to deliver larger-than-life audio experiences.*

* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback. Samsung define 'True Dolby Atmos' as featuring an upwards-firing directional speaker for three-dimensional sound.

Picture

Motion Rate 200

Keep up with the action

See fast-moving scenes with minimal blur and judder so that you have a sharper and smoother viewing experience watching live sports and action movies.*

* Viewing experience may vary according to types of content and format. Not available on 50" and 43".

4K Upscaling powered by Quantum Processor

The Intelligence behind the brilliance 

Enjoy the brilliant beauty of our 4K QLED TV. The intelligent Quantum Processor can power and upscale your content up to 4K to help it look its best.*

* Viewing experience may vary according to the type of content, format and source. Upscaling may not apply to PC connection and Game Mode.

Adaptive Picture

Picture that adjusts to its surroundings & content

Adaptive Picture technology cleverly adjusts your picture and brightness settings in real-time to suit the level of light in your room and the content your watching, for a customised entertainment experience.*

* Picture quality may vary depending on quality and resolution of source content and viewing conditions.

Sound

Object Tracking Sound

Experience audio in action

Enjoy captivating sound that uses strategically positioned speakers to track motion on screen, creating a multi-directional audio experience, making you feel like you are in the heart of the action.*

* The quality of sound effects may vary depending on the source content, installation and environmental characteristics. 50" and 43" have Object Tracking Sound Lite (OTS Lite).

Q-Symphony

Synchronised sound from your TV and Soundbar*

Immerse yourself in sound from both your TV and Soundbar* orchestrated in harmony. Q-Symphony allows the speakers in your TV and compatible Samsung Soundbar to work simultaneously for a true surround sound effect without muting the TV speakers.

* Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

Design

One Clear Cable & One Connect Box

Connect clean and clear

Remove clutter with one single 2.5-metre cable that transmits both power and data to your TV from a single Slim One Connect Box*. The Slim One Connect Box acts as a connection point for your favourite compatible devices such as gaming consoles for simple and clutter-free installation.

* One Clear Cable connects to a One Connect Box which integrates external device cables.

Slim Fit Wall-mount (Included)

Hangs beautifully on the wall, with virtually no gap.*

Achieve a minimalist interior design look with the lightweight Slim Fit Wall-Mount. With simple installation, The Frame TV fits flush against the wall just like a slim picture frame.*

* The gap may differ based on the installation and wall type.

Motion and Brightness Sensor

Save energy when you're not around

The Frame automatically senses you've entered the room and adjusts the screen's brightness and colour tone to match the art piece on display. Leave the room, and it turns itself off to help save energy.*

* Motion sensor can be activated in Art Mode settings menu. Saves energy versus Motion sensor being turned off. Motion and brightness sensor sensitivity and performance may vary depending on ambient brightness level and environment.

SolarCell One Remote

Control multiple devices with a remote charged by sunlight and indoor lighting

Keep your coffee table clutter-free with Samsung’s SolarCell One Remote for easy control of your compatible devices.* Partly made with recycled plastics** and powered by sunlight and indoor lighting, you'll never need disposable batteries again.***

* Compatible only with selected devices. Please see samsung.com/au/oneremote
** The plastic part of our one Remote Control contains at least 24% post-consumer recycled plastic materials.
*** To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight. Alternatively, you can charge it using a USB-C cable. To check the remaining the battery level of the remote control, refer to the settings on your TV Menu.

Upcycle Packaging

Out of the box thinking

Samsung Upcycle Packaging can be creatively upcycled into useful household items instead of being disposed.*

* May vary according to model, screen size, region and product production year.

Customisation

Art Store

Access world-class art from your TV 

Bring world-famous artworks into your home, with over 2500 classic and modern artworks from museums such as The Louvre you can display your selection on The Frame when it's turned off.*

* Stream complimentary curated art or additional artworks available for purchase or via subscription. Internet connection required. Customisable Frames sold separately.

Customisable Frames

Frame it your way

The Frame can be customised to match the style of your home. With a choice of colour options and bezel shapes, you can find the perfect complement to your space and watch your TV seamlessly blend in.*

* Customisable Frames sold separately.

My Photo

Frame your favourite moments

Exhibit your personal photos like art on The Frame’s Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 color options in Art Mode. It's the perfect way to display all your best memories.

* Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device.
* SmartThings app can only be newly downloaded on Android 9.0 or higher.
* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.

Gaming

Supports 4K 120Hz via HDMI 2.1

Ultra smooth gaming performance

Level up your gaming experience with exceptional motion enhancements up to 120Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round.* HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.*

* Requires compatible gaming PC supporting 4K resolution, 120Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content. 120fps is dependent on external source supporting HDMI 2.1 and is not available on 50" and 43". FreeSync Premium Pro is only available on 85" and 75".

Gaming Hub

Easily discover and access your games from one screen

Save time and speed up the game selection process.* Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required.** Plus, find your console gaming and standalone apps like YouTube, Spotify, Twitch & Discord all in one place.*

* A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.
** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

AI Auto Game mode

Seamless game setting optimisation

Let your TV automatically detect your game type and select the optimal settings, for a hassle-free gaming experience.*

*AI Auto Game mode works for console games only.

 Smart Connectivity

Tizen Smart Hub

Discover all your favourite content in one place

Explore endless entertainment with your favourite apps in one place. With automated content curation you can spend less time searching and more time streaming the movies, games and shows you love.*

* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

Connected Living (With built-in SmartThings Hub)

Control your Home from your TV

Control your compatible Samsung and third-party devices through your Samsung smart TV. Monitor your electricity usage, control your lighting, be notified when your washing is finished, or view your home cameras from your couch. Designed to make your life easier, more secure, and more connected.*

* Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit samsung.com/au/apps/smartthings for a list of current compatible devices.

Works with Amazon Alexa, Apple AirPlay^ and Google Home

Control your connected home your way

Samsung TV works with Amazon Alexa, Apple AirPlay^ and Google Home so you can control your connected home your way.*

^ Feature is available on Apple devices supporting Apple AirPlay.
* Internet connection required. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Not all languages are recognised.

Built-in Voice Assistant - Bixby & Alexa

Control your TV with your voice

Control your TV using a voice assistant. Just ask to search for action movies, play your favourite music, change the volume, check the weather or control connected smart home devices.*

* Content services are subject to change without notice. Not all languages are recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa. Internet connection and SmartThings app required. Data usage and subscription fees may apply.

Samsung TV Plus

Free TV channels, with 100+ additional channels

No need to pay for another subscription, enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering news, sports, entertainment and more. All you need is an Internet connection.

* Ad-supported streaming service with content subject to change without notice.

Multi View

See it all on one screen

Watch what's on your TV and your compatible mobile on the same screen at the same time. Whether it's live stats for sports or video guides for games, simply connect your phone and multi-screen with up to 2 displays simultaneously.*

* Feature is available on Windows 10, Android 6.0 and higher mobile devices that support Multi View. Requires Samsung account.

Screen Mirroring

See it on the big screen

Wirelessly mirror from your compatible smartphone, tablet or PC to your Samsung TV for the maximum impact.*

* Feature is available on Windows 10, Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices supporting Apple AirPlay.

Freeview

Live & On Demand TV for free

Watch, Search & Discover 30+ Channels of Live & On Demand TV. All in the one place. All for FREE! No charges, fees or contracts. Access free Movies, Drama, Sport, Family entertainment & more from Australian free-to-air channels ABC, SBS, 7, 9 & 10 using your Samsung TV remote.*

* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Available programs are subject to change without notice. Freeview.com.au

Why Samsung

Samsung Daily+

Daily management for your favourite activities

Easily manage your daily activities from your TV. Access apps and services such as Workspace where you can work from the big screen by connecting your compatible PC, mobile or laptop and the Workout Tracker where you can get fit with your real-time exercise data on screen during your home workout.*

* Workspace HQ is compatible with certain PC and mobile devices. Easy Connection app requires Windows 10 OS. Samsung DeX is supported on selected Galaxy, Note, and Tab devices running Android 6.0 ↑. Requires a compatible keyboard, mouse and Samsung account. Workout Tracker available from March 2024 on Galaxy Watch 4 ↑ Requires Samsung account.

Samsung Care

We care so you're carefree

The free support service that helps keep your Samsung TV switched on. Providing benefits and assistance so that you can get the best out of your Samsung TV.*

* T&Cs apply. The Offer is only available to Eligible Products above 41 inches which are located within Metropolitan areas in Australia. For more information visit: samsung.com/au/samsung-care/tc

AI Energy Mode

Monitor energy consumption

Easily monitor your power consumption by activating AI Energy Mode. This feature automatically detects and analyses surrounding light levels and usage behaviours to adjust the brightness if required.*

* The SmartThings app is required to utilise AI Energy Mode. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving level by turning on AI Energy Mode may appear lower than actual. AI Energy Mode does not support Game Mode, Intelligent Mode, Art Mode, Screen Mirroring, Ambient Mode or Retail Mode. Energy savings are based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

Knox Security

Your privacy. Secured. On Samsung TVs

Feel at ease with a multi-layered security solution which helps to shield your data. Even Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from harmful attacks.*

* Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.

Accessibility

Entertainment made accessible

Experience content with ease and accessibility thanks to Samsung's visual aid solutions, including Eye Comfort Mode, and Voice Guide. Learn more about Samsung's Accessibility.

Learn more

* Compared to standard settings. Intended for general wellness purposes only. Not intended for use in detection, diagnosis, treatment of any health or medical condition. Please consult a health or medical professional for advice.

* Compared to standard settings. Intended for general wellness purposes only. Not intended for use in detection, diagnosis, treatment of any health or medical condition. Please consult a health or medical professional for advice.

Sound Wow together

Music, beautifully framed

Music Frame

Music, beautifully framed

Learn more
All-in-one lifestyle design

S-Series Soundbar

All-in-one lifestyle design

Learn more
Impossibly slim yet powerful

Ultra Slim Soundbar

Impossibly slim yet powerful

Learn more

Compatible Wall Mount

The Slim Fit Wall Mount is included with your purchase of The Frame TV.

Compatible for 85'' Frame TV Compatible for 85'' Frame TV

85'' Full Motion Slim Fit Wall Mount (WMN-B30FB)

Compatible for 85'' Frame TV

Learn more
Compatible for 55'', 50'' and 43'' Frame TV Compatible for 55'', 50'' and 43'' Frame TV

43"- 55" Full Motion Slim Fit Wall Mount (WMN-B05FB)

Compatible for 55'', 50'' and 43'' Frame TV

Learn more

Compatible Frame Bezel

Learn more

Product Specs

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  • 18 Years Global No.1 TV Brand 18 Years Global No.1 TV Brand

    18 Years Global No.1 TV Brand

  • 2022-2023 Mozo People Choice Award: Most Recommended & Customer Satisfaction 2022-2023 Mozo People Choice Award: Most Recommended & Customer Satisfaction

    2022-2023 Mozo People Choice Award: Most Recommended & Customer Satisfaction

  • 2024 Finders Award: Most Loved TV Brand 2024 Finders Award: Most Loved TV Brand

    2024 Finders Award: Most Loved TV Brand

  • 2024 Roy Morgan Award: Most Trusted Brand 2024 Roy Morgan Award: Most Trusted Brand

    2024 Roy Morgan Award: Most Trusted Brand

  • 2023-2024 WeMoney People's Choice Award: Overall Satisfaction 2023-2024 WeMoney People's Choice Award: Overall Satisfaction

    2023-2024 WeMoney People's Choice Award: Overall Satisfaction

View more

Specifications

  • Display 55"
  • Native Refresh Rate 100Hz
  • Resolution 4K (3,840 x 2,160)
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Support

Find answers to your questions about the product

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User manual & Downloads
  • Simple User Guide
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  • Simple User Guide
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    Download
  • e-Manual
    ENGLISH
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  • Installation Guide
    ENGLISH
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FAQ

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* Free delivery is available in selected areas within Australia.

^ Afterpay allows you to pay for your purchase over 4 instalments due every 2 weeks. For purchases up to $3,000 only. Advertised amount subject to approval by Afterpay.

‡ Latitude Finance: Approved customers only. Minimum spend applies. Equal monthly payments required. T&Cs, fees and charges apply. Exclusions may apply. Available on participating Latitude credit cards only. If there is an outstanding balance after the interest free period ends, interest will be charged at the Expired Promotional Purchase Rate currently 29.99% p.a. (subject to change). Account service fee per month applies (subject to change). Interest may also apply to other credit card transactions or if you do not comply with the T&C’s. Conditions of use set out the T&C’s of the Latitude Gem Visa credit card. Credit is provided by Latitude Finance Australia ABN 42 008 583 588 Australian Credit Licence number 392145. Learn more.

* Offer ends 3/2/2025. Offer available with 2017-2024 Samsung Smart TVs, Smart Monitors and Smart Projectors in the Apple TV app. Valid only for new subscribers to Apple TV+ in your region. Limit one offer per TV and Apple Account. Plan automatically renews at your region’s price per month until cancelled. Requires Apple Account with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings. Terms and Apple Privacy Policy apply; see the applicable terms at http://www.apple.com/au/legal/internet-services/itunes/au/terms.html. Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.

2 Some glare may still be present depending on the location of installation. Picture quality will vary depending on room conditions and lighting. Image simulated for illustrative purposes.

3 Customisable Frames sold separately.

4 Stream complimentary curated art or additional artworks available for purchase or via subscription. Internet connection required. Customisable Frames sold separately.