Your Art Gallery on TV
The Frame displays a rose painting. The outer bezel glints as the view zooms into the TV. Followed up by a close-up on a real bunch of roses. The real roses take on a painted effect, along with their surroundings. A woman watches The Frame as it displays the same rose painting from the start.
* Customisable frames sold separately. Cable not shown.
What makes The Frame a masterpiece TV
Customised Design
Style your TV with a customisable frame and other accessories
Art Store
Access over 2,600 works of art to display on your TV
Matte Display
Enjoy a clear view of your art with a screen that reduces glare
Design
Reflects your style, fits your space
Designed like a slim picture frame, The Frame blends beautifully into your room. It has a single invisible cable, with other lines kept away with the One Connect Box, so it looks clean installed to your wall. For further harmony, you can add an outer bezel in a color that complements your space.
* Customisable frames sold separately. Cable not shown.
Create your ideal TV in the virtual Design Studio
The Frame displaying Bazille and Camille by Claude Monet hangs in a spacious white-toned living room. Buttons for Select theme, Select size, Customise your screen, Select bezel, Preview room, and Reset are visible. Select theme is clicked on and shows Neutral, Colourful, Natural, Modern, and the option to choose wall colour. The theme Natural is selected and the living room setup changes with the Frame now displaying The Pink Cloud by Henri-Edmond Cross on a dark gray-coloured wall. White is selected as the wall colour and the wall turns white. Next, Select size is clicked on, revealing options for 32'', 43'', 50'', 55'', 65'', 75'' and 85''. The Frame shrinks in size as 65'' is selected, and then increases in size again as 85'' is selected. Next, Select bezel is clicked on and the options Brown, Sand gold, Teak, and White appear. The Frame's bezel changes to Brown as Brown is selected. Finally, Customise your screen is clicked on and reveals options to choose artwork, choose mat option, and choose mat color. The artwork on The Frame changes to Self-Portrait with Halo and Snake by Paul Gauguin as that artwork is selected. The mat also increases in size as the second mat option is selected.
Art
Enhance your space with a beautiful work of art
Find stunning artwork to display from our 2,600+ piece collection in the Samsung Art Store*. From iconic masterpieces to modern designs, you're bound to discover works you love. Plus, our AI Energy mode feature** even turns off the screen when it detects you're gone.
A vast collection of art awaits you in the Artwork Library
Many famous paintings are displayed in several columns. The columns are scrolled through. Skiff on the Yerres by Gustave Caillebotte is chosen among a smaller selection of six paintings. This artwork is displayed on The Frame hanging on a living room wall.
- * Stream complimentary curated art or additional artworks available for purchase or via subscription. Internet connection required. Customisable Frames sold separately.
- ** The SmartThings app is required to utilise AI Energy Mode. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving level by turning on AI Energy Mode may appear lower than actual. AI Energy Mode automatically detects and analyses surrounding light levels and usae to adjust the brightness if required. Does not support Game Mode, Intelligent Mode, Art Mode, Screen Mirroring, Ambient Mode or Retail Mode. Energy savings are based on internal test results and may vary depending on content being displayed and surrounding brightness levels.
Anti Glare Matte Display
Looks so real, it feels like you're in a museum
Enjoy art like it's really meant to be, from rich colours to textured details. The Frame has a matte display that’s UL-certified to be Glare Free*, so the picture looks clear even in bright light. It’s also certified by PANTONE for breathtaking 100% colour volume**, so you can see diverse hues in all their original glory.
- * Some glare may still be present depending on the location of installation. Picture quality will vary depending on room conditions and lighting. Image simulated for illustrative purposes. The Frame 2024 has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC (UL Solutions), Certificate Number: V166045 – expiration: 31/12/24.
- ** Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party.
The Frame, which is turned off, reflects the light of a lamp hanging from the ceiling right next to it. The words Non Matte Display show below The Frame. The Frame is turned on to display The Bridal Path, White Mountains by Winslow Homer. The reflection of the lamp is still visible on the TV's screen. The Frame's display turns matte, and the lamp's reflection can no longer be seen. The words Matte Display can be read below The Frame. Glare Free: Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34, UL logo. PANTONE Validated ArtfulColor logo.
Get The Frame and its accessories
The Frame
Customisable Frames
Auto-rotating Stand
