The Serif - Design

FIND YOUR SERIF

Reach far beyond your imagination

Once you have it, you’ll naturally
want to recreate both your home and lifestyle around it.
Once you have it, you’ll naturally want to recreate both your home and lifestyle around it. Once you have it, you’ll naturally want to recreate both your home and lifestyle around it.

Place it anywhere

Fits wherever you place it

Unlike conventional TVs that belong next to the wall, The Serif looks beautiful from front to back, side to side and can sit anywhere in your room--even right in the middle of your space. No matter where you put it, The Serif blends perfectly to its surroundings. Even without a stand, it goes almost anywhere and blends in with the décor like a piece of art—on a table, on a shelf, or right on the floor.

Make it stand up
and stand out

If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

The bottom half of a Cloud White model of The Serif is shown from the side on a black stand in a neat living room, with books in the foreground. A Cotton Blue model is shown with the stand detached, placed on a tabletop.

Everything you
need in one box

Here are the accessories and
components that come with The Serif.
They're not hard to install and operate.

A Cloud White 55 inch model of The Serif is shown from the front at an angle, sitting in front of its box. To the right, and behind the box, are all the TV accessories that are included with the purchase: The Serif’s TV Stand, a Power Cable, and a Samsung Remote Control.

Design like no other

Want your living room to match your lifestyle? Then start with a TV that matches your style. The Serif—one of a kind.

Iconic design
Talk about how you can
decorate your space

Imagined by award-winning designers the Bouroullec Brothers, The Serif is a beautiful TV. With its signature ‘I’ profile, it looks stunning from any angle and will feel at home in any space.

Designed by Bouroullec

"The Serif is another take to the world of TVs, it remains that its core competence is a natural adaption to contemporary interiors."

Ronan & Erwan Bouroullec

DISCOVER DESIGN STORY
The Serif designers Ronan & Erwan Bouroullec look over The Serif's I-shaped design.
A Cloud White model of The Serif is shown sitting neatly on the floor without a TV stand on an area rug. The TV screen image shows the Fabric Ambient Mode in the colour salmon on-screen. A Cloud White model of The Serif is shown sitting neatly on the floor without a TV stand on an area rug. The TV screen image shows the Fabric Ambient Mode in the colour salmon on-screen.

Add Nature’s beautiful inspiration

Aside from the TV design itself, Ronan & Erwan Bouroullec created screen images exclusively for The Serif. One pattern with a beautiful leaf and another with textured fabric-both were inspired by the beauty of nature. They're available in Ambient Mode so you can share some of the natural inspiration at home when it's turned off.

Go beyond TV entertainment

A woman sits on her bed tying her shoelaces. A Cotton Blue model of The Serif rests neatly on a TV stand in the corner with time and weather information on the screen using Ambient mode. A woman sits on her bed tying her shoelaces. A Cotton Blue model of The Serif rests neatly on a TV stand in the corner with time and weather information on the screen using Ambient mode.

Check it out
before you go

Get useful daily information such as the weather, outdoor temperature, and major headlines with an interactive background. Now set your routine to check the weather before you leave for work.
A man and a woman are enjoying a meal at the kitchen table, laughing and talking with a third person who is unseen. A Cloud White model of The Serif is showing colourful image using Ambient mode in the background. A man and a woman are enjoying a meal at the kitchen table, laughing and talking with a third person who is unseen. A Cloud White model of The Serif is showing colourful image using Ambient mode in the background.

Turn up the your mood just by asking

Apply an interactive background that harmonises perfectly with your environment with Ambient Mode. Or use Vibe Mode to play music or visuals that suit your mood for the day. Either option will brighten up your day.
A woman reads a book in a chair in the middle of the living room. To her left, a Cotton Blue model of The Serif sits on a mantle in front of a fireplace. It is set to Leaf Ambient Mode in the colour blue. A woman reads a book in a chair in the middle of the living room. To her left, a Cotton Blue model of The Serif sits on a mantle in front of a fireplace. It is set to Leaf Ambient Mode in the colour blue.

Enjoy background
music

Simply play music using voice command or just connect your smartphone via Bluetooth. With Ambient Mode, you'll be able to listen to music visually.
Man and woman playing with their dog in the bedroom in front of a Cloud White The Serif on a TV stand that is showing various photos from their mobile. Man and woman playing with their dog in the bedroom in front of a Cloud White The Serif on a TV stand that is showing various photos from their mobile.

Relive all your memories

Turn your living room into a personal gallery by displaying photos from your mobile and Samsung Cloud. With the new Auto Gallery Layout template, you can enjoy your personal memories a lot more easily.

* Ambient Mode serivce may vary by region.
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

Colour makes
all the difference

Your space deserves a touch of colour.
Choose from the Serif’s signature natural
Cloud White, which brings an element of
uniqueness, or the all-new Cotton Blue.

The perspective view of a Cloud White and Cotton Blue The Serif displayed in its corresponding colored background to emphasize the availability of the product color.
A Cloud White model of The Serif is shown on a black TV stand in a living room using Ambient mode, with a painting of a lake behind it and a shelf with various knickknacks. A Cloud White model of The Serif is shown on a black TV stand in a living room using Ambient mode, with a painting of a lake behind it and a shelf with various knickknacks.

Create your own style
with The Serif

Here’s some ideas for how The Serif can look
in your home, either melting in neatly with
your existing décor or as the centerpiece of
the ensemble.

Find the right fit for your style

The Serif 43"
פרופיל של The Serif‏ 43 אינץ' בגוון לבן ענן מוצג מצד שמאל.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

The Serif 49"

The profile of a Cloud White The Serif 49" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

The Serif 55"

The profile of a Cloud White The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

See how The Serif makes your life smarter

GO TO THE NEXT STORY
See how The Serif makes your life smarter

The Frame. TV when it’s on, art when it’s off

The Frame. TV when it’s on, art when it’s off

DISCOVER THE FRAME
The Frame. TV when it’s on, art when it’s off The Frame. TV when it’s on, art when it’s off
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* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual product may differ from image shown. Please see our product gallery.
* For the Smart functions, compatible devices or phones required.
* The product color may vary by region.