What Makes Us Different?
Samsung Ads is advanced TV advertising at scale. With over 6M Smart TVs in Canada1 and the global No. 1 TV for 17 years, our smart TV advertising solutions give advertisers the power of insights at scale to plan and prove their entire TV investment, and reach target audiences across linear and OTT.
Our Foundation
Helps Makes Your Media
Smarter
Samsung Ads provides the holistic view brands and advertisers need, connecting linear, OTT, gaming and more to reach target audiences. Advertisers can leverage these insights to buy media across TV, mobile and desktop platforms.
How to work with Samsung Ads
Use Us as a Complement to Linear
Reach consumers, regardless of where they are, across devices in the connected home.
Gain Incremental Reach
Learn who’s seeing your advertising, and who isn’t. 19% of consumers are streaming only and nearly 7 in 10 are viewing both linear and streaming.2 Reach the missing millions who aren't getting the message.
Find New Audiences
Our insights-first approach can help you find surprising new audiences who are primed to buy.
The Continuing Evolution of Video
The extensive on demand video content is allowing consumers to choose When, Where and How to watch. Consumers are shifting viewership to streaming content in prime time. In addition, other devices and streaming services like our own Samsung TV Plus are delivering content and viewers are tuning in throughout the entire day.
Samsung Ads provides the holistic view brands and advertisers need, connecting linear, OTT, gaming and more to reach target audiences. Advertisers can leverage these insights to buy media across TV, mobile and desktop platforms.
What is Automatic Content Recognition?
Download the Samsung Ads ACR Guide to learn all about it
WHAT IS ACR?
WHAT IS AUTOMATIC CONTENT RECOGNITION?
How does Samsung Ads use the Automatic Content Recognition (ACR) technology to help advertisers reach households in more meaningful ways?
ACR data is a highly effective, PII compliant mechanism to get direct insights of viewership behaviour on Smart TVs. ACR recognizes content viewership across linear TV, OTT, and gaming environments.
THE POWER OF ACR
THE POWER OF ACR
ACR captures every pixel being passed back through the glass. From a TV consumption perspective, we track 1:1/ deterministically – ie not modelled - what that TV was exposed to – like channels, programs or shows, linear ads, total time spent and HH reach, enabling advanced targeting, measurement and viewership insights.
ONE PLATFORM. ONE HOLISTIC VIEW.
ONE PLATFORM. ONE
HOLISTIC VIEW.
Samsung Ads data is exclusive and only available on the Samsung Ads platform for custom targeting and measurement.
Powerful data across:
- Linear
- Streaming
- Gaming Consoles
- Location
- Language
- OTT Devices
- TV and Internet Service
- and more...
THE VIDEO ECOSYSTEM
THE VIDEO ECOSYSTEM
We leverage the Video Ecosystem by understanding consumer viewing behaviour at the household level across linear, OTT and gaming and then using that data to drive advertising strategies that reach the right viewer at the right time.
What's great about Advanced TV?
Targeting
Deterministically target English and French audiences at the right place and time.
Ad Experiences
Leverage innovative ad opportunities only available on Samsung Smart TVs.
Measurement & Attribution
Drive precision for your media buys with highly accurate, glass - level data.
Start with Samsung Ads
Our insights help you drive success.
Meet the Team
Michael Scott
Vice President, Ad Sales & Operations
Americas
Dave Pauk
Regional Sales Director
Canada
Jacques Shih
President
Samsung Ads Canada
Cathy Oh
Vice President, Marketing
Steven Gold
Head of Operations
Americas
Caryn Banchek
Head of Client, Platform and Data Solutions
Americas
Justin Evans
Head of Analytics & Insights
- 1. Source *Global TV Database - TV Models. US (2013 - 2021) I CA (2016+)
- 2. NPD Canada, Oct 2020
- 3. Source **eMarketer 2021 Global media intelligence report: Canada
- 4. Source: Dec 2021 Samsung Device Graph / 2020 Stat Canada - Statista
