About Us

1. We comply with laws and ethical standards.

We respect the dignity and diversity of individuals.

We respect the basic human rights of all people. Forced labour, wage exploitation and child slavery are not allowed under any circumstances. We do not discriminate against nationality, race, gender, religion, etc. and we seek to treat all stakeholders and parties fairly.

We compete in accordance with laws and business ethics

We comply with applicable laws of countries and regional communities, respecting market competition rules and competing freely and fairly. We will not permit the giving or acceptance of money, goods, entertainment or any economic benefits to or from customers or external interested parties.

We maintain transparency of accounts with accurate recording of transactions.

We record and manage transactions accurately in compliance with international standards and national accounting regulations. As prescribed by law, we are transparent with company information and the main aspects of management, such as financial changes in the company.

We do not intervene in politics and maintain neutrality on political issues.

We respect individual political rights and expression of opinion. However, political activity should be kept outside the workplace. We do not use the company’s resources, including financial resources, manpower, and facilities for any political purpose.

2. We maintain a clean organisational culture.

We make a strict distinction between public and private affairs in our business activities.

In cases of conflicts of interest between the company and an employee, the company's legitimate interest will take precedence. We will not permit any illicit activity for the pursuit of personal gain, such as using one's position for private gain, or the embezzlement of corporate assets. We will not permit any activity that utilizes proprietary information of the Company for private gain, for example insider trading, irrespective of whether or not this activity was conducted directly by an employee or via third parties.

We protect and respect the intellectual property of the company and others.

We will endeavour to ensure that internal intellectual property and confidential information will not be disclosed to external parties by its employees without proper approval. We will respect the intellectual property rights of third parties, such as patents, copyrights and trademarks, and shall not intentionally infringe or improperly use such intellectual property.

We create a sound organizational atmosphere.

We have zero tolerance for any behaviour which may offend or cause harm to other employees, such as sexual harassment or physical assault. We recognize our responsibility to provide a work place of equal opportunity to all employees, and will not permit the formation of any faction or private group within the company that might endanger this commitment.

3. We respect customers, shareholders and employees.

We put priority on customer satisfaction in business activities.

We seek to provide products and services that meet the needs and expectations of customers. We make every effort to engage with its customers in a polite and equitable manner based on its belief that "Samsung Electronics exists because of its customers".

We focus on shareholder value

We will actively pursue increases in investment return for shareholders by seeking to maximize profits through transparent and sound management. We respect the rights, opinions and reasonable requests from shareholders.

We endeavour to improve our employees' quality of life

We provide equal opportunities to all employees and treat them fairly based on their ability and achievement. We recommend continuous self-development of employees and actively support opportunities to improve their capabilities for better business performance. In addition, we provide a working environment in which personal initiative and creativity are encouraged.

4. We value the environment, safety and health.

We pursue environmentally friendly management

We observe international environmental standards, national laws and regulations relating to the environment and internal environmental regulations. We do our best to conduct environmental improvement activities throughout the whole process of product development, production, distribution, sales and disposal.

We value the health and safety of human beings

We observe international standards, related laws and regulations, and internal regulations governing the safety and health of its employees and will provide safety education and training at regular intervals.

5. We are a socially responsible corporate citizen.

We actively perform our duties as a corporate citizen

We will endeavour to create stable employment and to faithfully fulfill tax obligations. We endeavour to build public trust in our company by fulfilling our duties and responsibilities as members of local communities.

We build relationships of co-existence and co-prosperity with business partners.

We form two-way relationships based on mutual trust with our business partners and recognize them as strategic collaborators. We pursue collective growth and strive to strengthen the competitiveness of our partners through ethical and lawful support.

We respect the social and cultural values of local communities and practice co-existence

We respect the laws, culture and values of the regional community and seek to contribute to the improvement of the quality of life of local residents. We contribute to enrichment of society through public interest activities such as intellectual and artistic study, culture, sport activities, etc. We actively participate in public service activities like volunteer work and disaster relief.